Dis-Chem Pharmacies have partnered with in-store advertising innovators Smart Media to provide its stores with an integrated advertising experience that enriches the customer journey. This unique in-store media mix places the shopper top of mind and is designed to convert branding into retail sales. “We want to help Dis-Chem create a world-class experience for customers […]
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Riverbed disrupts responsible drinking PSA category
Advertising campaigns around responsible drinking have been ubiquitous with the common theme worldwide playing on fear veiled in a morbid reality of destruction and death. The much anticipated Aware ‘Choices’ campaign by Riverbed, released on 31 May 2018, flips this concept on its head, presenting a more positive persuasion by giving context to the notion […]
Continue readingMore TagTRANSIT.TV delivers Incremental Reach to TV Campaigns
Shamendran Naidu, Executive: Transit Ads™ shares key research insights into how and why digital television network TRANSIT.TV delivers highly effective, incremental reach when bundled with terrestrial TV campaigns. As marketers, we know that TV viewing is no longer limited to the living room. Today’s viewers watch what they want, when they want across multiple devices […]
Continue readingMore TagBad date? Just ‘Run Away’!
Not every date goes well! Bad dates happen and sometimes, escape is required. Primedia Unlimited’s TLC provided the perfect environment to communicate humorous snippets on how to escape ‘those’ situations in many relevant environments. “Diesel Jeans recently briefed TLC Media to run a one month campaign in various environments for the launch of their new […]
Continue readingMore TagZee World Bus Shelter campaign creates industry hype
Digital satellite television channel, Zee World, which offers mainstream viewers in Africa the best in award-winning Bollywood movies and series, a variety of food, kids and talent shows and lifestyle programmes elected to use Street Network Bus Shelters in order to extend the reach of its latest ‘It’s Happening’ campaign.Street Network’s bus shelter offering provided […]
Continue readingMore TagAPEX awards 2018 jury announced
As has been the case with the annual APEX awards in the past, the 2018 edition once more boasts with a highly regarded adjudication panel. The panel consists of captains of industry from a variety of disciplines, all of whom together will be combing through entries to find the ‘work that works’. Drawn from […]
Continue readingMore TagVega students bag two Pencils at D&AD 2018
Four students from Vega – a brand of The Independent Institute of Education (The IIE) – are reeling with excitement after receiving two D&AD Pencil awards for their respective group submissions to the competition’s New Blood category. The D&AD New Blood Awards category recognises young creative talent with the goal of helping them take their […]
Continue readingMore TagPrimedia Outdoor Joins e National Geographic Society for Endangered Species Day Global Out-of-Home Campaign
Featuring Photography from the National Geographic Photo Ark, the Week-Long Campaign will Run in 22 Countries Around the World to Raise Awareness of Species at RiskJohannesburg (Friday May 18, 2018)—Beginning this Endangered Species Day (May 18), powerful images of species at risk from the National Geographic Photo Ark will be featured for a week on […]
Continue readingMore TagABSA branding dominates with Airport Ads
Airport Ads® recently implemented an OOH advertising campaign for ABSA that provided the brand with the unique advantage of dominating key zones within South Africa’s busiest airport – OR Tambo International in Johannesburg. The ABSA messaging targeted consumers within high footfall areas with long dwell times, and thus reaped the benefits of an all-encompassing, top […]
Continue readingMore TagToyota’s new social engagement campaign from FCB Joburg
Toyota’s new social engagement campaign has successfully lifted off with over 90 000 hits and 1,4-million impressions for its first execution paying homage to Toyota Corolla owner Jitesh and his car. This 90-second music video – featuring the charismatic Snooze – which provides insights into the story behind Jitesh and his Corolla, his taste in […]
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