In-store advertising innovators Smart Media are working with Dis-Chem Pharmacies to drive awareness for two CSI campaigns, FOR YOUth and Million Comforts. Building on the theme of Youth Month that took place in June in South Africa, these campaigns are focused on benefitting critically important demographics of the country. FOR YOUth is a benefits programme […]
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Engen strengthens partnership with FNB eBucks
Engen’s partnership with the revitalised FNB’s eBucks programme continues to flourish. As from the 1 July 2018, Engen has confirmed exclusivity as the programme’s fuel partner of choice when earning and redeeming rewards. Clients can also look forward to earning up to R4 back in eBucks on every litre of fuel purchased. The new rewards […]
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This July, have fun making a difference ForQhubeka
July is traditionally a fundraising-focused month at Qhubeka Charity, but this year the organisation is making it even easier for people to support its bicycle programmes while having fun by launching ForQhubeka. “We picked the name because you can really do anything you like for Qhubeka,” says Qhubeka Executive Director Tsatsi Phaweni. “Over the years, […]
Continue readingMore TagWin one of six Sony PlayStation 4 consoles and a FIFA 18 game as Ads24’s kicks off #Ads24Diski18!
Last year Ads24 introduced players to #Ads24Diski, a game that invited agency contenders to flex their fingers in an online battle for the ultimate title. The competition aimed to educate media agencies about the mass market by engaging in content in a way that the mass market enjoys receiving it, online and via mobile devices. […]
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East Point woos shoppers with Katy Perry campaign
In order to attract shoppers to the newly refurbished and extended East Point Shopping Centre in Ekurhuleni, the mall has implemented a marketing campaign which features a strategic mix of communication touchpoints including OOH media, experiential marketing and social media. Mall Ads™ is supporting the campaign by amplifying it through strategically positioned hanging banners. With […]
Continue readingMore TagSanlam’s Born Today Film Born In A Day
Today is Sanlam’s 100th birthday. To celebrate 100 years of securing financial futures for generations to come – and to remind us of our responsibility to build a better world for each new life to inherit – the King James Group shot Born Today. Filmed, finished and flighted today, in the space of just 12 […]
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BiBi Rouge pops up shop with Mall Ads™
Mall Ads™ is unlocking income opportunities within the mall environment and thereby providing brands with solutions for effective OOH campaigns and the creation of additional revenue streams for landlords. One such solution is a retail touchpoint in the form of Pop Up stores. Mall Ads™ was selected by the SA Corporate Real Estate Fund to […]
Continue readingMore TagCNN embarks on #ZeroPlasticLunch campaign for World Oceans Day
CNN is embarking on a campaign to encourage students to eliminate single use plastics from their lunches for World Oceans Day, on 8 June, 2018. The network has created video and text resources for schoolchildren and teachers to outline the issue of plastic waste. Using the hashtag #ZeroPlasticLunch, the children are being encouraged to share […]
Continue readingMore TagAds24 wins recognition at the prestigious international Global Media Awards
Shortly after presenting its second ever Food for Thought event in Johannesburg recently, Ads24 received a Best in Africa Award for its inaugural 2017 Food for Thought at the prestigious Global Media Awards in Washington DC on Monday evening. In addition, Ads24 was awarded honourable mentions in three categories: Best use of an event to […]
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Mall Ads™ pioneers new solutions in Mall alternative income
Mall Ads™ is pioneering the move to finding effective solutions through which retail landlords can benefit from non-GLA (non- gross lettable area) revenue streams and unlock opportunities for effective OOH campaigns within the mall environment. John Faia, General Manager of Mall Ads™ explains how. After we launched Mall Ads™, our research showed that there is […]
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