The Fak’ugesi African Digital Innovation Festival, “Tap Your Afro Source Code”, has announced the line-up of its 2018 programme promising to yet again transform Johannesburg into a celebration of technology, creativity and innovation from across the African continent. The full program of activities running from 18 August to 29 September 2018, Fak’ugesi will take place at […]
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Mall Ads implements campaign for Aromat
Mall Ads™ recently implemented a geographically targeted, highly successful campaign for seasoning mix Aromat at Kempton Parks’ Shoprite Centre in Gauteng. With the objectives of increasing brand awareness, sales and consumer affiliation, the campaign targeted shoppers on weekends when the mall experienced peak shopping times. Highly skilled professional promoters engaged and interacted with shoppers on […]
Continue readingMore Tag#Ads24Diski18! And the winners are …
Ads24 is pleased to announce the winners of its #Ads24Diski18 online tournament, which was live on its website from July to 3 August. Nikki Lewin (Alphabet Soup), Wilise Laurent (Dentsu Aegis), Marizanne Scholtz (HAVAS), Keeva Arnold (TBWA Hunt Lascaris), Ilse Hayes (CARAT), Ricardo Lopes (OMD) each walk away with a PS4 console and official 2018 […]
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PMG’s continued association with the APEX Awards
Provantage Media Group is proud to have partnered with the prestigious APEX awards hosted the by the Association for Communication and Advertising yet again in 2018. The APEX programme is aligned to Provantage Media Group’s values and principles of efficacy and of transformation as well as the upliftment of the youth. This is a partnership […]
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Transit Ads implements Rank campaign for Soweto Gold
Transit Ads™ has implemented a large-scale rank campaign for Soweto Gold where the brand creative dominates the ranks entirely, ensuring that messaging is not lost in any other media clutter. Since being bought by Heineken, the South African beer brand has gained momentum and has extended its footprint, as such it is now available in […]
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Mall Ads brings Playworks Pop Up store to Musgrave Centre
Mall Ads™ continues to unlock income opportunities within the mall environment for both clients and landlords, this time through an entertainment Pop Up store at Musgrave Centre in KwaZulu-Natal for teambuilding company Playworks. Strategically situated in the food court area of the high foot traffic mall, Playworks brings Laser Tag and Escape Room fun to […]
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Shield pushes boundaries, nominated for Newcomer and Campaign of the Year
Combining South Africa’s inherent love of soccer with a literal once in a lifetime opportunity – to train with international giants Chelsea Football Club, Shield has tailored a unique sponsorship property and been shortlisted for both Newcomer of the Year, and Campaign of the Year at this year’s Sports Sponsorship Awards. Gareth Marshall, Senior Brand […]
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Mall Ads launches Mall TV
In line with global out of home trends and to provide advertisers with leading solutions, Mall Ads™ has launched Mall TV™. The digital place based television network flights on strategically placed screens at key high footfall sites across the country. The new platform offers both retailers within malls as well as national and international brands […]
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FCB Joburg Distills Essence Of ‘Africanacity’ As It Assists Absa Relaunch In Africa
FCB Joburg has created a new word, as well as a 360° campaign embracing traditional and new media, to assist Absa Group, formerly Barclays Africa Group, in its relaunch in Africa.The group’s new brand strategy and identity were co-created by OgilvyRED (New York), Grid Worldwide and Yellowwood, in a year-long process that started in 2017. […]
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King James The Pick of the Litter for Bob Martin’s Global Business
Since winning the Bob Martin SA business in a three-way pitch earlier this year, King James the Second (II) has been hard at work rebranding and repositioning the iconic global pet wellness brand. And last week, launched the first series of television commercials with a fresh creative approach and new tagline. Marketing manager at Bob […]
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