British Airways is showcasing it’s unique offering via Airport Ads’® highly visible Visionet™ digital billboard at King Shaka International Airport. The large-format Visionet™ digital billboard is located in the bustling domestic departures area at King Shaka International Airport, offering prime real estate for advertisers wanting to communicate with a highly desirable upper LSM market.With close […]
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Andre de Jager: Young creative on the move
André de Jager, a semi-finalist in this year’s Adobe Design Achievement Awards, is one half of the creative team behind SMILE, a campaign aimed at driving social change among South Africa’s youth. As a former student of Vega (a brand of The Independent Institute of Education – The IIE), de Jager took part in the […]
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But what happens after Mandela Day?
Cosmos Mashego, Creditors Clerk at The MediaShop asks a pretty important question… With Mandela Day on 18 July, most South Africans were doing what they normally do on this day, and that is stuff they don’t do on any other normal day. Local celebrities, politicians and every day citizens were visiting old age homes, orphanages […]
Continue readingMore TagOgilvy SA effective campaigns recognised in Apex triumph
Ogilvy emerged from the recent Association for Communication and Advertising (ACA) APEX awards with an unrivalled five awards, underlining the agency’s position as an industry leader in effective communication. In the Launch category, Ogilvy secured a silver award for the Audi #untaggable campaign, a bronze for the Carling Black Label #NoExcuse campaign and a bronze […]
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Epson announces its first #EpsonEntrepreneur winner
Davy Moussana, a 27-year-old engineer from Johannesburg with a passion for helping learners excel in maths and science, has been announced as the winner of the 2018 #EpsonEntrepreneur campaign. Moussana launched his mathematics and science tutoring business, Thebe Tutors, in 2017, and recently added Seopa Sengwe, a not-for-profit programme that includes a set of academic bootcamps […]
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Like the Beer? Buy the brewery
After numerous successful brewing years and countless beers, the Garagista Brewery was up for sale. Owner, Steve Miller had decided it was time to move on and wanted a buyer who can carry on the spirit of the brewery.Garagista is renowned for some fairly out-there advertising for their Tears of the Hipster and Bat Piss […]
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Debonairs train station campaign generates effective brand awareness
To generate brand awareness and ensure that millions of commuters know about Debonairs Pizza specials, Transit Ads™ has implemented a strategic OOH campaign – which is part of a broader commuter strategy developed by the MediaShop – in various Metrorail stations across South Africa. For 12 months, consumers will be exposed to large format, […]
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The importance of the digital in-store experience
By Cecil Ungerer, Chief Sales Officer of in-store advertising innovators Smart Media Even though e-commerce has become an increasingly popular consumer option, improving the in-store customer experience is more critical than ever. This ‘last mile’ presents brands with a final opportunity to either trigger a purchase decision or change future buying behaviour. In South […]
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FCB Joburg’s TVC for Toyota’s new SUV a ‘Total Rush’
FCB Joburg’s television commercial launching Toyota South Africa’s new compact SUV is a ‘total rush’, pun intended. Dubbed ‘Rush Squad’, the TVC was created by Creative Director Tian van den Heever, Art Directors Georja Romano & Fezi Mpembe and Copywriters Tracy-Lynn King & Nhlanhla Ngcobo off a brief put together by Toyota SA’s Senior Manager […]
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First Choice winter custard campaign launches
Building on the corporate identity seen in the summer custard campaign, the First Choice custard winter campaign created by Boomtown sees the custard character ready for the colder temperatures. Building on previous campaign lines, and understanding that during good times or bad, comfort food makes anything better, #custardmakesitbetter will be used in all communication alongside […]
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