Latest Industry News
Cape Town sisters taking Africa’s stories to the world
Ananta Design Studio: A design house partnering with local craftspeople, creating jobs, empowering communities, and putting local design on the global stage. The work of Cape Town’s local craftspeople was all the inspiration that sisters Viveka and Rucita Vassen needed to start Ananta Design Studio, their design and décor business that reimagines the traditional handiwork... Continue reading→
The growing intersection of gaming, marketing and social responsibility
Like almost all other mammals, humans learn through play. In the very early stages of childhood, playing with others teaches us vital social skills such as listening, compromise, and problem-solving. But learning behaviours, skills and habits through games and play doesn’t stop there. Games have been shown to help children learn and cement mathematical concepts... Continue reading→
The Influencer Impact
The global influencer marketing industry is set to grow to an astonishing $22.2 billion by 2025. If anyone ever doubted its staying power, this figure makes it clear: influencer marketing is here to stay. In fact, according to the latest The State of Influencer Marketing Benchmark Report 2024, this growth is not just a global... Continue reading→
How SA Artist’s Reimagined Coca-Cola Logo Ended Up on a Can – at Cannes
When Coca-Cola decided to honour the everyday folks who love their brand enough to emulate it, South African artists got their time to shine on the global stage. One of the big winners at this year’s Cannes Festival of Creativity was Coca-Cola’s campaign “Every Coca-Cola is Welcome” a.k.a. “Thanks for Coke-Creating”. Produced as an international... Continue reading→
2024 Effie Awards South Africa Judges Announced
The Association for Communication and Advertising (ACA) and Effie South Africa are delighted to announce the Jury for the 2024 Effie Awards. This respected panel of experts is tasked with adjudicating the most effective campaigns by ensuring that all entries meet the highest standards of strategic and effective marketing communication. The winners of the 2024... Continue reading→
World Social Media Day: how the communications phenomenon has changed the world and business
30 June is acknowledged around the globe as World Social Media Day, which is dedicated to celebrating the impact that social media has had (and still has today) on how we communicate, how it helps people connect around the world, and how it brings people together. Since its inception in 1997, with the site SixDegrees.com... Continue reading→
Green marketing: success starts at home for the brand – and the marketer
By Willem Steenkamp, senior writer and editor at Flow Communications Marketing can be a cynical, cutthroat business; ask anyone who’s done it. But when it’s authentic and it makes the world a better place, it’s at its very best. Green marketing is a case in point. A concept that first appeared in the 1970s but... Continue reading→
Outdoor Network Expands Digital Rotator Network with New Site in George
George is a fast-emerging favourite for affluent South African “semigrators” leaving the likes of Gauteng to work remotely or take advantage of the area’s more laid-back lifestyle. These financial decision-makers are active consumers with disposable income at-hand and are primed to engage with top-tier brands. However, to date, targeted Digital Out-of-Home (OOH) advertising has been... Continue reading→
Coral Communications introduces Thoughtfluence
Coral Communications, an award-winning public relations and marketing agency, is thrilled to announce the launch of Thoughtfluence, a ground-breaking influencer marketing offering designed to harness the power of influence for inspiring positive change and action. Thoughtfluence represents a significant evolution in the realm of influencer marketing. Traditionally focused on promoting products and services, influencer marketing... Continue reading→
The Cadbury LunchBar ad that’s making advertising fun again
VML South Africa recently dropped a 360 ad campaign for Cadbury LunchBar that has South Africans laughing and craving the sweet, nutty taste and ingredients of this iconic chocolate bar. And according to the campaign, we’re not the only ones with a taste for Cadbury LunchBar chocolates – extra-terrestrials are on the hunt for the... Continue reading→