Times are tough, more so than usual. Colleagues we know in our industry have fallen on tremendously difficult times. It’s been both mentally and financially painful. The Advertising Benevolent Fund (ABF) is a fund designed to be serving the advertising industry, supporting these very people in need.

But we need your support before we can get to the desperate work needed to help those out there. How do we do it?

We rely on funds to provide short term relief. This comes from corporate and individual donations as well as industry charity auctions and event fundraisers. We’ve had some incredibly generous donations in the last couple of months which we are extremely grateful for. The Spar group kindly donated R20k worth of shopping vouchers for our cases, Park Advertising injected a much needed R20k donation and other amazing businesses provided the prizes for our current fundraising event. But we need more from any business or individual in the industry than can help.

Here’s how you can get involved…

We’re certain you’ve encountered a fellow colleague, friend, family member or industry professional who may have lost their job over the last few months, so your response and action is urgent. Currently, we have an ABF Envelope Challenge running where those that enter also have the chance of winning. It’s a win win for all! There are various prizes in the envelopes such as:

2 night stay at Casa Do Sol, Hazyview – sponsored by aha hotel & lodges
Manicure & pedicure vouchers – sponsored by dimanzi
Spa vouchers – sponsored by Health Spas
Cash prize of R2k – sponsored by Turn Left Media
R700 Pro shop voucher – sponsored by SPARK Media
R1000 shopping vouchers – sponsored by Spar

To stand a chance of winning any of the above, and many more prizes, you can purchase a ticket for R200. Or you can be a stand out leader, and buy 10 tickets for R1,500 / 20 tickets for R2,000 for your team! Team building at play, supporting a great cause.

All the funds raised will go towards helping those in need of financial support – run by our independent validation committee and social worker.

We’re able to provide you with a section 18A exemption certificate for tax benefits, so please get in touch to pledge, sponsor or buy tickets for our fundraiser! Contact one of the committee members now!

Olav Westphal (President) – ow@sparkmedia.co.za

John Bowles – johnb@turnleftmedia.co.za

Brigette Simonsz – bs@sparkmedia.co.za

Connor Rogers – connor.rogers@vdx.tv

Riana Loots – riana@kerizzma.co.za