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  • RAPT Creative named as AdFocus’ Small Agency of the Year 2022

    RAPT Creative, the agency that had only just opened its doors for business when Covid-19 struck in 2020, has been named as AdFocus’ Small Agency of the Year. The achievements earning RAPT the title include its tenacity during the 2020 and 2021 lockdowns which saw it grow revenue 100% year-on-year, and its impressive run of […]

  • Adspend – September 2022

    The Top 10 South African September 2022 advertisers. Advertiser Sep-20 Advertiser Sep-21 Advertiser Sep-22 1 UNILEVER SA R153 687 468 UNILEVER SA R272 561 632 UNILEVER SA R233 360 772 2 SHOPRITE HOLDINGS LTD R118 850 145 SHOPRITE HOLDINGS LTD R157 622 005 SHOPRITE HOLDINGS LTD R167 405 053 3 CLIENTELE LIMITED R104 702 865 […]

  • The MediaShop trend alerts for 2023

    As the last few weeks of 2022 wind down, or up, depending on your industry, it’s time to look to the trends of next year. The team from The MediaShop has identified a few key trends in the world of travel, beauty and marketing. Dashni Vilakazi, Managing Director at The MediaShop’s Johannesburg office, says that […]

  • Travel is back – with brands advertising at airports benefiting

    Travel is back on the agenda for many, and this is good news for advertisers looking to attract customers at airports and keep them engaged. Brands that dominated the airport space pre-covid are demanding to own their iconic sites again. Ciska John, Advertising Manager at Airports Company South Africa (ACSA) says airport advertising enhances the […]

  • TCL Wins Two CES® 2023 Innovation Awards

    TCL Electronics, one of the dominant players in the global TV industry and a leading consumer electronics company, is honoured to have won not one, but two CES® 2023 Innovation Awards for its TCL Mini LED 4K TV 75C935 and TCL Mini LED 4K TV 75C835 ( available in North America as 6-Series 75R655). Both […]

  • Hollard Changemaker – Creativity and a little good makes a big change

    Insurance provider Hollard has launched a boldly creative OOH campaign while taking on a social purpose mission in partnership with billboard industry leaders Outdoor Network and Street Network (part of the Provantage Group). The Hollard ChangeMaker campaign calls on all South Africans to volunteer their time and effort to serve communities in need, aiming to […]

  • Coca-Cola launches new campaign in wake of retiring TaB

    The Coca-Cola Company (TCCC) utilised a digital campaign to suggest consumers look to Coca-Cola No Sugar No Caffeine as their go-to cola when TaB retires from the shelves after nearly 60 years in December this year. The campaign was created by FCB Joburg, implemented on digital channels by Wunderman Thompson and amplified by a PR […]

  • Outdoor Network’s high-definition (HD) rotating digital site a first in Cape Town

    Outdoor Network one of South Africa’s leading out of home (OOH) media owners is a step ahead of its competitors boasting its first digitised billboard in the Western Cape. The new, high-definition, rotating digital site is strategically located on Koeberg Road in Milnerton – a key traffic location.  According to Outdoor Network’s General Manager Thulani […]

  • The MediaShop empowers from within

    One of South Africa’s biggest media agency’s The MediaShop, has looked within its ranks to build up its mid to senior management teams. With three recent Business Unit Manager promotions, the agency is securing its future management and leadership teams. “We believe that offering our teams the best opportunities for personal and business growth offers […]

  • First Choice Custard launches second custard Soft Life campaign

    First Choice Custard, produced by leading dairy manufacturer Woodlands Dairy, has launched its second The Soft Life campaign following its initial success, which led to significant growth in both sales and social media followers. Marilee Jansen van Nieuwenhuizen, Brand Manager at Woodlands Dairy and First Choice, says it was a no brainer to build on […]

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