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  • OMO Auto flips the gender script with progressive TV Ad

    OMO Auto washing detergent has caught the imagination of South Africans with a pioneering television commercial that challenges traditional gender roles while emphasising the efficiency of their new product. Conceptualized and executed in conjunction with team Unilever at Ogilvy & Mather, the light-hearted TV ad shows a boy hard at play around the house – […]

  • Partnering with an entrepreneurial Black-Owned Agency

    25 years ago, there very few – if any – black owned and run agencies.  Probably the only one at that time was Herdbuoys.  They represented the start of a new era in South Africa where black advertising professionals were taken far more seriously than in previous times. Today in 2017 the Independent Agency Search […]

  • Leading Dutch eLearning specialist launches South African business

    aNewSpring, a dutch-based learning technology company has announced the opening of its Johannesburg-based office with exclusive distributor, New Leaf Technologies.  Announced at the recently held E-learning Insights 2017 conference in Johannesburg and Cape Town, aNewSpring co-owner, Rene Persoon, said that it was the ideal platform to unveil plans to launch aNewSpring Africa. “We have been […]

  • Reaching decision makers with your message using data activation

    There are some marketing messages that are perfectly suited to influencing the thinking and purchases of high-powered decision makers. But how can marketing and sales teams make sure that those messages reach the right people? Amorphous Stride’s recently launched BusinessDirectors.Network has access to 133 000 Business directors and is designed to do just that.   […]

  • South Africa’s ZAlebs announces new leadership and continuing growth

    ZAlebs Is Proud To Announce The Appointment Of Managing Director Mauro Black As The Fastest-Growing Site In The Country Enters Its Next Phase Of Growth Effective immediately, Mauro Black is the new Managing Director of ZAlebs, responsible for not only its continued growth in South Africa but also heading up the company as it seeks […]

  • Bayeza: turning interns into future leaders

    As an Eastern Cape agency with a national client base, Boomtown found it challenging to find the talent it needed. As a solution it created an intern programme, Bayeza. In its fifth year, the agency is looking to hire its next intake of graduates to become part of the team and become moulded into outstanding, […]

  • 5 reasons why Ads24’s Mass Market is the top team to back your brand

    By tapping into Ads24’s Mass Market ̶ Soccer Laduma, Daily Sun, Die Son and Kick Off ̶ media buyers, advertisers and marketers are connecting with a culturally rich, diverse, trend-savvy and future forward market that also holds enormous spending power in South Africa. Ads24’s recently kicked off a dynamic series of activations in Johannesburg and […]

  • Multiple reading occasions halves print’s CPT

    Peter Langschmidt, consultant to the PRC (Publisher Research Council), investigates how print’s OTS (Opportunity to See) of around two per reader effectively halves the medium’s Cost per Thousand (CPT).  Print is the only medium where rate cards are based on one OTS (Opportunity to See) per reader, however new research consistently proves that the same […]

  • Ken Varejes talks tenacity and growing businesses

    Ken Varejes, Group CEO of media innovation hub Nfinity, says that many business owners reach a point in their life cycle where growth stagnates and they’re not sure how to progress.   Tenacity is defined in the dictionary as “persistent determination”. This aptly describes the central ethos of the businesses that Ken has taken a vested […]

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    TBWA Hunt Lascaris's new Nissan advert
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    Put a little F1 in your Tank
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    Award-Winning FCB is back in a new campaign for CANSA
    Currently airing in South Africa, “Back to Normal” features Jabu’s left testicle and Darryl’s right testicle.
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    Taste Never Goes Out Of Style
    Weylandts has launched its new advertising campaign for 2017