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MRF and Plus 94 Research announce collaboration with ESOMAR for the latest MAPS

The Marketing Research Foundation (MRF) has announced it will partner with ESOMAR, the world’s largest network of insights professionals, and leading South African research firm Plus 94 Research to unveil the latest edition of its comprehensive MAPS™ (Marketing All Product Survey) dataset on May 16, 2024. The online event will highlight three full calendar years... Continue reading

Provantage launches SA’s first real-time, place-based media audience measurement tool

Provantage, a leading provider of Out-of-Home (OOH) media and full-service marketing solutions, is pioneering the first comprehensive, globally recognised audience measurement tool for Place-Based Networks (PBN) in the South African OOH sector. Provantage Tracking – or Protrack – employs the internationally proven AllUnite audience measurement technology platform, which provides verifiable audience measurement in the OOH... Continue reading

HubSpot names Zuper an Essential App for Customer Service in 2024

Zuper, a leading solutions provider to scale and modernise fast-growing businesses with field operations, announced that it was named one of seventeen essential apps for customer service for HubSpot’s Service Hub platform. Zuper, known for its incredible flexibility, unmatched commitment to service, and customisable integrations with other powerful productivity tools, is available on the HubSpot... Continue reading

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