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  • E-Commerce is experiencing an accelerated process of change

    Jarred Mailer-Lyons, Head of Digital at The MediaShop says that the future of e-commerce has arrived earlier than expected thanks to COVID-19 and that while this is good for brands that have an online presence, there is still a vast disconnect between brands and consumers throughout the marketing funnel. As we begin to slowly transition […]

  • The MediaShop wins Network Media Agency of the Year

    For the third time in the past four years, The MediaShop has been awarded Network Media Agency of the Year at the 2020 Financial Mail AdFocus Awards.  Chris Botha, Group Managing Director at Park Advertising, The MediaShop’s holding company, says that The MediaShop has experienced a tough but ultimately rewarding 2020. “Firstly, I’d like to […]

  • #Loeries2020 round-up: FCB Joburg, HelloFCB+

    FCB Joburg and HelloFCB+ each picked up highly coveted Gold Loeries at the Loeries Creative Week held between November 16 and 20. HelloFCB+’s Gold, in the Film: TV & Cinema category, was for a horror movie-inspired piece for Cancer South Africa (CANSA) called ‘Don’t Fear the Finger’. It was created to spread the news that […]

  • Virtually anything from anywhere

    Chris Botha, Group Managing Director, Park Advertising Allow me to start this article with three quick, personal stories to set the scene.  Story 1 For the past month while our offices still remain closed, one of our very efficient staff members booked a house in the Kruger Park. He worked very effectively from there, and […]

  • Campari, HaveYouHeard successfully engage Nigerian audiences during lockdown

    At the close of 2019, marketing agency HaveYouHeard won the integrated account for the Campari Africa business in a four-way creative pitch. Having spent the first quarter of 2020 developing the approved multi-channel campaign, the team were ready to launch in early April. Then COVID-19 struck. With audiences in key markets locked down and prevented […]

  • Online shopping trends are shaping business plans for the future

    by Claire Herman, Media Operations Manager at The MediaShop When lockdown hit at the end of March 2020, we all felt completely cut off from the outside world, only being allowed out of the house to get essential services like medical attention and food. And even when we did venture out, we were terrified of […]

  • A positive reality show for brands!

    The second season of the incredibly successful and gender-neutral global production The Fashion Hero, is set to start filming from March 2021 at Sun City. The unique qualities of the show will act like a beacon for brands looking to integrate products seamlessly within the locally produced series aired across multiple countries.   “The reality […]

  • We gotta get down to get up!

    Herman Degener, Digital Media Strategist at The MediaShop What interesting times we live in… pardon the cliché but seriously, each week brings with it something new and interesting that makes us less certain and more anxious about how things are going to turn out! Google reports that 15% of daily searches are still of the ‘never-seen-before’ variety, so we […]

FEATURED VIDEO

  • Award-Winning FCB is back in a new campaign for CANSA
    Award-Winning FCB is back in a new campaign for CANSA
    Currently airing in South Africa, “Back to Normal” features Jabu’s left testicle and Darryl’s right testicle.
  • Toyota Hilux Kipling-Inspired Commercial
    Toyota Hilux Kipling-Inspired Commercial
  • TBWA Hunt Lascaris's new Nissan advert
    TBWA Hunt Lascaris's new Nissan advert
    TBWA Hunt Lascaris brings Nissan’s latest ICC Champions Trophy ad to life
  • Taste Never Goes Out Of Style
    Taste Never Goes Out Of Style
    Weylandts has launched its new advertising campaign for 2017
  • Put a little F1 in your Tank
    Put a little F1 in your Tank
    The fast-paced and impactful TVC, conceptualised by FCB Cape Town

 

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