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Celebrate our cognitive diversity this Heritage month
South Africa is well known as being the Rainbow Nation for obvious reasons. We are not a homogenous people but rather a distinctly diverse group with traditions and cultures rich in Zulu, Xhosa, Pedi, Tswana, Ndebele, Khoisan, Hindu, Muslim, Afrikaans and Jewish heritages to name a few. But does our media and marketing reflect our […]
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The Resurgence of Single Source Data
After a few years of relying on individual media currencies provided by separate media owners because of the lack of an independent products and brands survey, single-source data is once again flexing its muscle and reflecting the totality and complexity of the South African society. Having already shown the strength of its data in quarterly […]
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Boomtown encourages inclusion of ‘marketing for good’ elements in client campaigns
Boomtown, the agency behind the recent Stellenbosch University identity redesign, is actively encouraging its clients to rewrite their consumer communication strategies to include marketing for good elements. Most recently (June 2021), the agency assisted client National Glass draw attention to the gun violence that is wrecking communities in Gqeberha’s Northern Areas with its ‘The Last […]
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The MediaShop Cape Town wins at MOST
The MediaShop CPT team achieved their rightful first place – winning The Lamb MOST Award for Media Agencies 2021. Managing Director Bonita Bachmann says: “We are honoured and humbled, but equally proud of the scorecard achievement proving that we are able to effectively push boundaries and ‘hold our own’ amongst our respected peers nationally. I […]
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The MediaShop dominates at MOST Awards!
The MediaShop Johannesburg has taken top honours at the annual MOST Awards once again. This year, The MediaShop Johannesburg was crowned Full Service Media Agency of the Year and overall Media Agency of the Year. “It is extremely humbling to be recognised by our industry peers and stakeholders, especially in such an extremely challenging trading […]
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SoulProviders Collective appoints Nosipho Ginindza as Managing Director
The board of SoulProviders Collective (SPC) has appointed Nosipho Ginindza (39) as the new managing director. The appointment, effective from 1 September 2021, sees Ginindza refining the agency’s commitment to being a purpose-led agency. SoulProviders Collective, which is majority-owned by the Matrix Communications Group (Matrix Group), with a women-led management team, is a one-stop creative […]
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The MediaShop employs more interns this year
Despite tough trading conditions, The MediaShop has remained steadfast in its commitment to employ interns each year over at least the past decade, ensuring that many bright young minds enter the media industry. Since 2012, The MediaShop has trained 47 people and employed 22 since the beginning of 2012. The company’s Durban office is […]
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If you think online gaming “is just a game”, then you’re not part of The Matrix
Riezkhah Allan, Media Strategist at The MediaShop With the disruptiveness of the Covid pandemic, we saw shifts across all human habits, with one in particular that stood out – the shift in Gaming. Lockdown was the main reason we saw the spike in the gaming revenue. Already, we know consumers no longer follow channels, but […]
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FoxP2’s #16DaysOfLight campaign on finalist list for SA’s inaugural Effies.
FoxP2’s #16DaysofLight campaign against gender-based violence has been named as one of only 38 finalists in the inaugural edition of the Effie Awards South Africa. This latest recognition follows acknowledgment of its creativity and execution, as well as effectiveness, by other jury panels globally and locally. Judges in the 2020/2021 Clio Awards gave the campaign […]
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Latest RAMS update from the BRC
The Broadcast Research Council of South Africa (BRC) says that the RAMS (Radio Audience Measurement Survey) fieldwork and data processing for quarter two has been completed, but options for the release of the data to the industry are being reviewed. “A sample of over 9000 respondents was achieved in Q2 (April/May/June) by means of the […]
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A ‘clan’ of e-commerce businesses has created a new donations concept inspired by product giveaways on Instagram to raise funds for foundations and NGOs battling gender-based violence. Owner of The Hems and driver behind the initiative, Sarah Deeb, called the concept ‘Giveback Giveaways’ and brought together 11 other local lifestyle brands and one fashion/activism influencer […]
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The South African interpretation of Toyota’s global campaign to mark its support for the Olympics and Paralympics taking place in Tokyo in 2020 is a celebration of the indomitable human spirit. Crafted by the experienced team of Brett Morris and Tian van den Heever at FCB Joburg, and beautifully shot by Kevin Fitzgerald of 03:07, […]
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HelloFCB+ has created an endowment fund to celebrate the life of one of its employees, Simon Nicholson, who passed away in 2018. According to Managing Director and foundation trustee, Robyn Campbell, Nicholson contributed greatly to the agency’s clients’ success and was an inspiration to everyone who worked with him. “Thoroughly professional and humble, Simon never […]