The rapidly evolving world of broadcast and the manner in which consumers engage with the medium is forcing marketers and advertisers to redefine how they talk to their audiences, and what they say. One of the categories within this mix that has the potential to benefit most from the disruption is sponsorship. However, it appears […]
Continue readingMore TagMonth: March 2020
Binging just got a whole lot easier (for some)
Jenna Malcolm, Digital Campaign Manager at The MediaShop Evening viewing usually goes something like this: “Let’s binge on YouTube”… Ad is served Ad finishes… we’re hit with another ad That ad finishes, SURPRISE… we get hit with another one straight after that… Finally… I can binge. Hold up… don’t get ahead of yourself. There’s more. […]
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The world of digital media is set to change
Jarred Mailer-Lyons, Head of Digital at The MediaShop says that we’re moving into a world where the boundaries of physical and digital are becoming blurred. Audiences today are far more connected and marketers have to find innovative ways to stand out in order to make real connections. During his State of the Nation address, President […]
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2020 Effie Awards South Africa Postponed
The Association for Communication and Advertising (ACA) has announced that the 2020 Effie Awards South Africa summit and gala event have been postponed and will now take place on 7th and 8th October 2020, respectively. In response to the continuing developments of the Coronavirus (COVID-19) pandemic in South Africa, and following recent announcements from the […]
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Caxton to continue publishing newspapers during the Covid-19 lockdown
Announcement from Caxton Local Media C.E.O., Jaco Koekemoer, “There will be quite a few necessary changes to the business.” They key amendments that will affect national advertisers are as follows: No insert advertising will be accepted. Certain publications will not publish – list to be provided asap. Bi-weekly publications, reduced to once a week. Some […]
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Ailing events industry urges corporates for assistance during Covid-19
The South African event industry is reeling and unsure of its future as a result of the Covid-19 pandemic. While the marketing industry has a significant challenge on their hands, a small group of local entrepreneurs are pulling together to provide a solution. “Our local event industry is made up of bright minded entrepreneurs and […]
Continue readingMore TagCaxton and the COVID-19 coronavirus protocols
Caxton and the COVID-19 coronavirus After the presidential speech on Sunday 15 March 2020, the lives of all South Africans changed with immediate effect. Businesses faced serious challenges overnight and, like all of you, Caxton swiftly had to implement emergency regulations to make sure operations were not affected. Managing Director of Caxton Printers and Caxton […]
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International eye tracking technology proves that Caxton print media delivers remarkable amounts of “Attentive Seconds” for Advertisers
The results from international ad attention technology research company Lumen Research on Caxton local papers and lifestyle magazines are definitive. Mike Follett, Managing Director at Lumen Research said that “Attention matters because it is hard to remember things that you haven’t looked at. Attention is a scarce resource but extremely valuable as it links closely […]
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Second HelloFCB+ campaign for CANSA excels
‘Don’t Fear The Finger’, a campaign created for CANSA by HelloFCB+ to encourage men to test for prostrate cancer, has excelled at this year’s IAB Bookmarks Awards. Setting the benchmark for tech, digital and leading-edge innovation in the marketing mix, the IAB Bookmarks Awards celebrated its 12th edition this year, but announced the winners via […]
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The role of creativity post Covid-19
by Rohan Reddy, the Executive Creative Director for the McCann Africa network The bad news At the time of writing this in Johannesburg, Covid-19, aka the Coronavirus, has infected more than 190 000 people globally and claimed over 7 500 lives. Just three months ago, most had never heard of ‘the Coronavirus’, but now it […]
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