Jul 2020

Monthly Archives

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    The City of Cape Town and HelloFCB+ launch My COVID-19 Diaries to end stigmatisation of those infected

    The City of Cape Town has launched a campaign devised by human connections agency, HelloFCB+, to build empathy for those who have contracted COVID-19 and encourage the communities in which they live and work to stop stigmatising them. The campaign, My COVID-19 Dairy, showcases Vuyokazi Nqayi, a 35-year-old mother of two from Langa, Cape Town. […]

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    Stop Hate for Profit?

    By: Moti Grauman, Digital Media Strategist at The MediaShop Moti Grauman from The MediaShop says advertisers that have halted their spend on Facebook to ‘Stop Hate for Profit’ is ambiguous. While the intent is clear, i.e. corporates need to stop supporting an organisation that is alleged to allow hateful content on their site for the […]

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    HaveYouHeard scores for the #ToyotaEsportsChallenge

    73 886 865; 20 000; 182; 11; 4 – these are the numbers behind the success of the inaugural #ToyotaEsportsChallenge, An activation conceptualised and implemented by the vehicle manufacturer’s newly appointed activation and sponsorship agency, Brand Inc, #ToyotaEsportsChallenge sought to fill the void created by the postponement of the Premier Soccer League (PSL). It kicked off on […]

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    Denny adds goodness this winter #addgoodness #wintercomforts

    Proudly South African mushroom brand Denny is bringing the ultimate comfort and warmth for winter. Aligned with the brand’s efforts to #addgoodness across a variety of environments, the #wintercomforts campaign is adding goodness through a range of activities. Since the beginning of lockdown, Denny has donated many tonnes of mushrooms to shelters and old age […]

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    Good Things Guy launches Good Things Live

    South Africa’s Good Things Guy, Brent Lindeque, has expanded his online platform to include Good Things Live, a live streamed show hosted on the Skyroomlive.com platform that has already amassed over 76 000 views over just five episodes.  Featuring guests the likes of The Kiffness, Riaan Manser and Mike Sharman, Good Things Live profiles South Africans […]

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    Made in… purpose

    Arisha Saroop, Managing Director of The MediaShop Durban Kantar’s Covid Barometer research shows that South Africans want brands to be purpose-led and practical, using their resources to help and inform during the global pandemic we find ourselves in. Arisha Saroop, Managing Director of The MediaShop Durban shares a few examples of global and South African […]

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    The Nahana Foundation supports children

    35 tons of food, essential household items, sanitisers and masks – equivalent to 1 800 care parcels – were delivered to more than 3 800 orphaned and vulnerable children and their caregivers in Ga-Dikgale to coincide with #MandelaDay2020. Spearheading the distribution was the Nahana Foundation and Aluwani, which itself supports the community throughout the year. Critically, it […]

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    The Advertising Benevolent Fund needs your help

    Who is the Advertising Benevolent Fund (ABF) you may ask? The ABF has grown out of the need to grant short term financial assistance to those associated with the business of advertising who find themselves in extreme difficulties through illness, accident, loss of support of the breadwinner, and unemployment. Well, you may think, there are […]

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