Jarred Mailer-Lyons, Head of Digital at The MediaShop says that the future of e-commerce has arrived earlier than expected thanks to COVID-19 and that while this is good for brands that have an online presence, there is still a vast disconnect between brands and consumers throughout the marketing funnel. As we begin to slowly transition […]
For the third time in the past four years, The MediaShop has been awarded Network Media Agency of the Year at the 2020 Financial Mail AdFocus Awards. Chris Botha, Group Managing Director at Park Advertising, The MediaShop’s holding company, says that The MediaShop has experienced a tough but ultimately rewarding 2020. “Firstly, I’d like to […]
FCB Joburg and HelloFCB+ each picked up highly coveted Gold Loeries at the Loeries Creative Week held between November 16 and 20. HelloFCB+’s Gold, in the Film: TV & Cinema category, was for a horror movie-inspired piece for Cancer South Africa (CANSA) called ‘Don’t Fear the Finger’. It was created to spread the news that […]
Toyota South Africa has added the UCI Zwift E-Cycling World Championships to its Toyota Esports Challenge calendar. The first esports world championship to be officially recognised by a sporting governing body, the inaugural UCI Zwift E-Cycling World Championships takes place on December 9 with the two categories – Men Elite and Women Elite – competing […]
Chris Botha, Group Managing Director, Park Advertising Allow me to start this article with three quick, personal stories to set the scene. Story 1 For the past month while our offices still remain closed, one of our very efficient staff members booked a house in the Kruger Park. He worked very effectively from there, and […]
At the close of 2019, marketing agency HaveYouHeard won the integrated account for the Campari Africa business in a four-way creative pitch. Having spent the first quarter of 2020 developing the approved multi-channel campaign, the team were ready to launch in early April. Then COVID-19 struck. With audiences in key markets locked down and prevented […]
by Claire Herman, Media Operations Manager at The MediaShop When lockdown hit at the end of March 2020, we all felt completely cut off from the outside world, only being allowed out of the house to get essential services like medical attention and food. And even when we did venture out, we were terrified of […]
Toyota South Africa is showing South Africans exactly what the phrase ‘the luxury of freedom’ means with the launch of the new Toyota Fortuner. Owing to its repertoire of capabilities, the Toyota Fortuner has earned its title as South Africa’s SUV of choice for more than a decade, and delivers the complete package sought after […]
The second season of the incredibly successful and gender-neutral global production The Fashion Hero, is set to start filming from March 2021 at Sun City. The unique qualities of the show will act like a beacon for brands looking to integrate products seamlessly within the locally produced series aired across multiple countries. “The reality […]
Herman Degener, Digital Media Strategist at The MediaShop What interesting times we live in… pardon the cliché but seriously, each week brings with it something new and interesting that makes us less certain and more anxious about how things are going to turn out! Google reports that 15% of daily searches are still of the ‘never-seen-before’ variety, so we […]