Aug 2021

Monthly Archives

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    Latest RAMS update from the BRC

    The Broadcast Research Council of South Africa (BRC) says that the RAMS (Radio Audience Measurement Survey) fieldwork and data processing for quarter two has been completed, but options for the release of the data to the industry are being reviewed. “A sample of over 9000 respondents was achieved in Q2 (April/May/June) by means of the […]

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    Matrix Communications Group in the forefront of women advancement

    Encouraging women to be at the forefront by taking leadership roles in the group is the intention of the Matrix Communications Group (Matrix Group). The integrated marketing and communications investment group, which was established in September 2020, has taken a decision through this ethos to invest in the upliftment and advancement of women in the […]

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    Toyota SA takes the esports high ground with the launch of The Toyota Gaming Engine

    Following a strategy developed by its activation and sponsorship agency, Brand Inc, Toyota South Africa has taken the esports high ground with the launch this week of The Toyota Gaming Engine (TTGE). The launch of TTGE is yet another world-first first for the South African-based vehicle manufacturer, being the first of the businesses within the […]

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    Ongama Zazayokwe joins RAPT Creative

    Ongama Zazayokwe has joined South Africa’s trailblazing through-the-line marketing and experiential agency, RAPT Creative, as Creative Director. Born and bred in Soweto, Zazayokwe interned at FCB Joburg before joining Ogilvy & Mather, and then collaborating on the I See A Different You project, which started as a blog and evolved into a small agency and […]

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    2021 Effie Awards South Africa announces 38 Finalists

    The Association for Communication and Advertising (ACA), organiser of the Effie Awards South Africa has announced that 38 finalists have made it through the first round of judging. Finalists will be competing for a highly coveted Effie in the inaugural Effie Awards South Africa. A total of 106 entries across 47 categories were adjudicated by […]

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    BRC announces interim results to the TAMS audit

    In the beginning of 2021, The Broadcast Research Council of South Africa (BRC) announced its intention to commission a more comprehensive TAMS (TV Audience Measurement Survey) audit due to rapid changes in the video viewing landscape, a rise in zero ratings, loadshedding and greater challenges faced by technicians servicing the TAMS panel due to COVID-19. […]

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    What’s that sound? Everybody look what’s going down!

    Moti Grauman, Digital Media Strategist at The MediaShop explores the Audible Logo as a crucial part of branding. What is a brand? As a marketer with more than 20 years’ experience, I should probably know, but I am not sure that I do. We talk about things like brand building, brand love and affinity, salience, […]

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    Judges announced for very first Effie Awards South Africa

    The Association for Communication and Advertising (ACA) and Effie Awards South Africa are pleased to announce that the jury for the 2021 Effie Awards South Africa has been confirmed. Members of the jury for the first Effie Awards to be held on African soil are extremely experienced in the marketing, communications and advertising sector, consisting […]

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