Oct 2022

Monthly Archives

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    Effie Awards South Africa 2022 Winners announced

    Winners of the 2022 Effie Awards South Africa were announced on the 27th October 2022 at a gala event held at the Focus Rooms venue in Johannesburg. Now in its second year on home soil, the global Effie programme celebrates the most effective marketing communications campaigns of the past year. Known by advertisers and agencies […]

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    Making the case for bland advertising

    There is a definite movement for brands to focus on customer service and experience versus the chest beating “catwalking” that brands can get up to, says The MediaShop Johannesburg’s Managing Director Dashni Vilakazi. The fact is that heritage brands or brands with long longevity have already done the hard work. “Let’s be honest, to consumers brands […]

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    The power of televised history

    By Megan Walker, Media Strategist at The MediaShop According to Tom Cotterill for Mail Online, the Queen’s funeral was expected to be the most-watched TV event in history with four billion global viewers anticipated – more than Live Aid 1985 and Charles and Diana’s wedding in 1981.   “It had been hoped the numbers would […]

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    Fusion22 to be launched next week

    The most comprehensive media study ever produced in South Africa is launching next week. The Broadcast Research Council of South Africa (BRC), Publisher Research Council of South Africa (PRC) and Nielsen South Africa are proud to introduce Fusion22, bringing together the combined data of effectively 56 219 respondents into a single study.  Fusion matches respondents […]

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    New appointment at RAPT Creative

    After seven years at GRID Worldwide, Marco Santarelli has been appointed Partner: Creative and Strategy at RAPT Creative. The young business – it opened its doors just eight months before the global Covid-19 lockdown – has bucked the trend to grow dramatically and today employs 46 people and lists 17 brands as clients. We asked […]

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    MRF’s MAPS holds up under scrutiny

    According to auditors 3M3A, The Marketing Research Foundation’s (MRF) Marketing All Product Survey (MAPS) is of a “high standard”, healthy and in a good place. This is the result of a recent audit on the Survey’s underlying processes, procedures, and protocols. “This was an extremely bold step for the MRF, considering that MAPS is such […]

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    Bee season is here, and Rentokil wants to save them

    As the swarming season begins for bees in South Africa, Rentokil Initial has partnered with Bee Kulture to provide specialised and sustainable “bee sanctuaries” adding to their suite of quick, safe, environmentally friendly and responsive pest control solutions. “We are always on the lookout to deliver even more effective and reliable services while ensuring public […]

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    Boomtown launches new brand positioning for EASIGAS

    EASIGAS has introduced its new brand positioning to its distributors, business-to-business clients and end-user customers, across southern Africa with a campaign devised and implemented by Boomtown. One of the leading suppliers of liquefied petroleum gas (LPG) in southern Africa, EASIGAS has been supplying and marketing LPG to domestic, commercial and industrial markets for more than 40 years. […]

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