Is brand activism just a case of ‘make them cry, make them buy’? The MediaShop Johannesburg’s Managing Director Dashni Vilakazi wonders if there is real value in being ‘woke’. Woke, as referenced in the Miriam-Webster online dictionary (https://www.merriam-webster.com/dictionary/woke) defines woke as being “aware of and actively attentive to important societal facts and issues”, and there […]