Since its inception in 2003, Provantage Media Group has grown exponentially, establishing itself as one of the top Out of Home Media specialist companies in Africa. In a fast-moving, fluid industry, Provantage Media Group will now rebrand, streamlining its name to Provantage, and positioning itself as a multifaceted marketing services business. Provantage’s Out of Home […]
Feb 2023
Monthly Archives
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by Ed 0 Comments
But it’s not about personal achievement or conquering the ultra-running world for Mgabhi. Her mission is much closer to home and about bettering the lives of rural schoolchildren in South Africa. Through her various athletic adventures, including becoming the First Female from Africa to run 7 marathons on 7 Continents in 7 Consecutive Days, Mgabhi […]
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by Ed 0 Comments
The Association for Communication and Advertising (ACA) and the Commercial Producers Association (CPA) have made a joint submission to the Parliamentary Select Committee on Trade and Industry, Economic Development, Small Business Development, Tourism, Employment and Labour on the key concerns for stakeholders in South Africa’s advertising and television commercial production industries. The representation was made […]
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by Ed 0 Comments
Transit AdsTM – South Africa’s largest Transit Media Company – has launched the Commuter Chronicles Project. The Project is a qualitative and quantitative study of commuters within the South African transit environment. The revealing study demonstrates the relevance and importance of transit media in daily urban lives, highlighting REAL passenger perceptions of the transit environment […]
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by Ed 0 Comments
Statista recently posted a graph showing that podcasts are ‘fuelling digital audio’s fading revenue growth’. HaveYouHeard’s Head of Content, Jon Savage, argues that while revenue growth has slowed – from a high of 47.5% in 2021 to a predicted 5.1% in 2027 – the genre remains a very viable option for advertisers. This is his […]
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by Ed 0 Comments
Outdoor Network, one of South Africa’s leading out of home (OOH) media owners, is taking its digital-focused strategy to new heights, expanding its network footprint to eMalahleni, Mpumalanga. The new, high-definition, rotating digital site measures 3m x 6m and is strategically located on OR Tambo Drive, one of Witbank’s busiest arterial routes, reaching local audiences […]
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by Ed 0 Comments
Google’s announcement that third-party cookies will be phased out in 2023 has left many brands at a loose end. As no alternative identifiers to track individuals will be implemented in the future, hyper-targeted advertising based on consumers’ internet activity will become more of a challenge. As a result, brands are seeking out innovative new ways […]
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by Ed 0 Comments
The year has barely bagged its first month and South Africa’s brand advertising community has taken up arms against a BMW billboard at Cape Town International Airport. Moreover, many of the consumers for whom this billboard was intended did not resonate with its sentiments. Khangelani Dziba, Divisional Head of PR & Influencer Partnerships at […]