Recently, the leading influencer marketing organisation, theSALT, conducted an extensive survey across their database of 325 000 nano influencers to gain deeper insights into how people get into influencing, what their experiences have been, and what learnings they could share to the benefit of influencer marketing campaigns, and the broader marketing industry. “We set out […]
Continue readingMore TagMonth: April 2023
Effie South Africa Announces Call for 2023 Awards Jury Members
The Association for Communication and Advertising (ACA) has announced a call for representatives of the marketing and communications industry to apply for consideration to be appointed to the 2023 Effie Awards South Africa judging panel. The Effie Awards South Africa, hosted by the ACA, recognize marketing communication that is not only creative, but most importantly, […]
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DJ Fresh’s podcast welcomed with open arms
DJ Fresh’s podcast – WAW: What A Week – has been welcomed with open arms and is racking up pundits proving that the medium is very much alive and kicking on the continent, and will possibly buck the trend predicted by Statista in January this year. In its Advertising & Media Market Insights report, Statista […]
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Will ChatGPT replace our jobs?
By Richard Frank, CTO of Flow Communications Artificial intelligence (AI) chatbot system ChatGPT is generating poems, articles and songs, and is writing code and social media campaign ideas in mere seconds, setting the world alight with questions and concerns. Creative professionals are asking: are we in danger of losing our jobs to Chat GPT? Are we plagiarising when we outsource parts […]
Continue readingMore TagFive digital business trends to keep up with consumers in 2023
It’s hard to think of life without technology. From being able to stream movies on Netflix, asking Alexa to play our favourite songs or just being able to Google the weather, latest soccer scores or answers to life’s most puzzling questions – technology is playing a central role in the way we work, play, and do business. […]
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Be More Human And Win The Future For Your Brand
By Rogan Jansen Founding Partner and Creative Director, DashDigital Rogan Jansen, Founding Partner and Creative Director, DashDigital explores how brands can build deeper connections with specific demographics in the ever-changing digital landscape. Jansen emphasizes the importance of empathy and understanding the target market, as well as the role of AI and data in brand communication. […]
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A ten-point checklist before you start trading on Amazon
If Amazon follows previous global patterns, all indications point to the global marketplace launching in South Africa around October 2023. This doesn’t leave local brands with much time to lock down their marketplace strategies if they hope to take advantage of Amazon’s first Black Friday. Head of Operations (Marketplaces) at Incubeta, Anouck van Rietschoten, shares […]
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How your social media behaviour can impact your insurance risk profile
In today’s digital age, social media has become an integral part of our daily lives. We use it to stay connected with friends and family, share our thoughts and experiences, and even conduct business. However, many people are not aware of how sharing personal information on social media can impact their insurance. “Social media has […]
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The 2023 Nedbank Integrated Marketing Conference (IMC) explores the frontiers of marketing
Marketers, brand custodians and creators might well believe that we have reached the zenith of marketing. After all, we’ve arrived at a time where we understand our clients better than ever before. It’s common practice to leverage powerful datasets to pre-empt buying patterns and engage in real-time conversations to gauge client sentiment. The reality is […]
Continue readingMore TagWhy LSM is giving way to SEM – How we live vs. what we have
ProActive, the dedicated activation agency of leading marketing and Out of Home media owner, Provantage, consistently gathers measured insight into consumer habits, economic segments and behaviours. LSM (Living Standards Measure) has traditionally served as the accepted audience measurement benchmark for many years. However, Proactive is upholding new industry standards by moving towards SEM (Socio-Economic Measure), […]
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