The Marketing Research Foundation (MRF) has announced the release of the latest MAPS™ (Marketing All Product Survey) data, now accessible to its subscribers and their designated agencies. Spanning October 2022 to September 2023, this dataset offers invaluable insights into consumer media habits and product consumption patterns. Johann Koster, CEO of MRF, underscores the significance of […]
Ed
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The Association for Communication and Advertising (ACA) is pleased to provide an update on its Internship Programme, enabled through its collaboration with advertising schools, member agencies and the MICT SETA, a key player in developing skills within the sector, working collaboratively with industry stakeholders to ensure a well-trained and dynamic workforce. The ACA’s Education Tribe, […]
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The Brave Group is delighted to announce three strategic senior appointments, underscoring its ongoing commitment to leadership excellence, innovative client service, and fostering internal growth. This move highlights our dedication to the shared value ethos by promoting from within and offering meaningful opportunities to our team members. Monica Gomes steps into the role of Integrated […]
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The automotive and services giant, the Halfway Group, tasked Workbench – its lead integrated communication agency – to develop a multifaceted, consumer-facing communication campaign. This campaign aimed to further generate hype, excitement and brand meaning across a variety of media touchpoints following their successful 2022 #JourneyMade campaign. Workbench delivered, in the form of “On Track […]
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What do you get when you put together two of South Africa’s most seasoned media personalities and most notable DJs? The creation of a podcast aimed at addressing and unpacking the bulls*** and bringing some realness through their unfiltered views. Introducing The Shady PHodcast, a podcast hosted by Warrick ‘Warras The Shady Lurker’ Stock and […]
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Based on the latest data from the AirHelp Score for 2023, Cape Town International Airport has been voted the third-best airport in the world. And with Cape Town ranked as the second-best city in the world by Time Out Magazine, the Mother City is attracting more visitors than ever before – both locally and internationally. […]
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Outdoor Network, part of the Provantage family of companies, has achieved national presence with its digital rotator network, having launched an additional rotating site in Kimberley. The network of large-format digital 3x6m screens now spans all nine provinces, with 20 digital rotators countrywide. This latest addition to Outdoor Network’s ever-expanding portfolio allows brands to reach […]
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Bravado, part of the Brave Group has announced a strategic evolution from a brand activation offering to a brand experience and strategy agency. This is a response to the rapidly changing landscape of consumer engagement and brand differentiation that is needed more than ever in a saturated market. Bongani Chinkanda, Managing Director of Bravado, says: […]
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Effie South Africa has issued the 2024 Effie Awards South Africa Programme call for entries for the 2023 Entries will be accepted from 3 April to 6 June 2024 ‘How to Write a Winning Entry’ workshops will be held online on 6 March Effie South Africa today announced the formal call for entries for […]
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Music is synonymous with road trips – journeys made more memorable by the playlists that make reaching the destination so much more enjoyable. In South Africa, music is a unifier that brings people together, regardless of where their journeys might be taking them. This power of music to unite is the inspiration behind a new […]