When Pernod Ricard, one of the largest distributors of leading premium spirits brands in South Africa decided to shake things up a little within the Scotch whisky category, it called on strategic and creative partner, Publicis Machine to take on the challenge – awarding its longstanding agency the iconic Chivas Regal whisky brand to manage. […]
Riverbed has been awarded the Corporate Communications account for McCain, following an intensive four-way pitch against prominent, multinational agencies. The renowned international producer of frozen vegetables is re-strategising its brand positioning, and undergoing a future-fit transition, with Riverbed as a preferred partner. The independent, through-the-line creative agency won the pitch based on its ideas-led approach, […]
Nedbank has appointed Riverbed to manage its Consumer PR. This win is testament to the agency’s ability to develop sound brand strategies with compelling creative ideas. Nedbank’s strategy is responding to the rising societal demand for purpose-led work, something that Riverbed has always been committed to as a guiding philosophy. While Riverbed has established itself as a through-the-line creative agency, and although there’s an […]
Disruptive creative agency IMS, has won the local advertising account for global bike and cycling product manufacturer and distributor Trek Bicycles SA. From its humble beginnings in 1976, building steel bike frames in a Wisconsin, USA barn, Trek Bicycles is today a leader in the multi-billion dollar global cycling market. Leyat Regev, Trek Bicycle SA’s Marketing […]
Hellocomputer Johannesburg has successfully pitched for and signed as the ‘agency on record’ for A+E Networks Africa, the global media and entertainment brand that owns the History, Lifetime and Crime+Investigation channels as well as the VOD platform, H-Vault. According to A+E Networks Africa Senior Marketing Executive, Anita Gardini, she and her team are “excited to […]
Wunderman SSA is celebrating its appointment to manage key GlaxoSmithKline (GSK) brands, following a competitive five-way, multinational agency pitch earlier this year. The agency has been entrusted with four powerful brands including Grandpa headache powder, Calpol paediatric syrup, Voltaren anti-inflammatory and Otrivin nasal decongestant. Haydn Townsend, Wunderman SSA’s group chief executive officer shared, “This is […]
The SACAA, mandated with promoting, regulating, developing, enforcing, and improving aviation safety and security in South Africa, has appointed independent agency Artifact SA as its communications partner. Artifact’s new level 4 BBBEE status under the Marketing Advertising & Communications (Mac) Charter enabled the agency to tender for the SACAA business, which is itself in a transformational […]
