Razor PR and University of Johannesburg, Department of Strategic Communication have cemented a first of its kind strategic partnership geared at delivering on the future skills needs of the whole communications category. Razor PR, the globally award-winning public relations and reputation management agency of M&C Saatchi Group South Africa, and the University of Johannesburg (UJ) […]
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Exploring the Intersection of Technology and Marketing Effectiveness at Upcoming Effie SA Dialogue The third instalment of the Effie South Africa 2023 dialogue series sees yet another notable panel of senior advertising and marketing leaders exploring the relationship between technology and its role in achieving marketing effectiveness. Expanding on this vital theme, the dialogue will […]
Continue readingMore TagOut of the Mouths of Interns
Top: Boomtown JHB – from left Noma Mhlanga , Lindelani Dlamini and Sinakho Manxiwa Bottom: L = Boomtown JHB – Pontsho Lintoor, M = Boomtown PE – from left Saskia Smith and Anelisa Maneli and R = Boomtown JHB – Zibusiso Dube. South Africa’s advertising agencies recognise that skills development is crucial for success […]
Continue readingMore TagBoomtown revamps National Space Agency’s visual brand identity
The South African National Space Agency (SANSA) turned to Boomtown to invigorate its visual identity in a way that raises the space agency’s profile within South Africa yet retains its global recognition amongst their peers. While SANSA plays a vital role in providing the infrastructure and personnel to make sure systems like telecommunication networks, GPS […]
Continue readingMore TagOutdoor Network Launches Second Rotating Billboard in Mpumalanga
Outdoor Network, one of South Africa’s leading out of home (OOH) media owners, is taking its digital-focused strategy to new heights, expanding its network footprint to eMalahleni, Mpumalanga. The new, high-definition, rotating digital site measures 3m x 6m and is strategically located on OR Tambo Drive, one of Witbank’s busiest arterial routes, reaching local audiences […]
Continue readingMore TagDigital Out of Home Advertising – The Answer To a Cookieless Future?
Google’s announcement that third-party cookies will be phased out in 2023 has left many brands at a loose end. As no alternative identifiers to track individuals will be implemented in the future, hyper-targeted advertising based on consumers’ internet activity will become more of a challenge. As a result, brands are seeking out innovative new ways […]
Continue readingMore TagRAPT Creative delivers ‘Phakamisa iSpirit’ for Pernod Ricard
RAPT Creative, recipient of this year’s Financial Mail AdFocus ‘Small Agency of the Year’ Award, is delivering ‘Phakamisa iSpirit’ for Pernod Ricard, the world’s second-largest spirits maker. Run in collaboration with the Gauteng Department of Economic Development and Furntech, Phakamisa iSpirit – Lift the Spirit – is the major focus of Pernod Ricard’s bid to […]
Continue readingMore TagMatrix Group Launches a Content + Culture Vertical
The Matrix Communications Group (Matrix Group) has concluded a deal with Podium Agency (Podium) to join its portfolio of agencies to spearhead the creation, development, and production of culturally appropriate and relevant content for audiences and consumers, platforms, and brands. Podium, led by producer, creative executive and cultural entrepreneur Takunda Bimha, has evolved from a […]
Continue readingMore TagThe MediaShop trend alerts for 2023
As the last few weeks of 2022 wind down, or up, depending on your industry, it’s time to look to the trends of next year. The team from The MediaShop has identified a few key trends in the world of travel, beauty and marketing. Dashni Vilakazi, Managing Director at The MediaShop’s Johannesburg office, says that […]
Continue readingMore TagCoca-Cola launches new campaign in wake of retiring TaB
The Coca-Cola Company (TCCC) utilised a digital campaign to suggest consumers look to Coca-Cola No Sugar No Caffeine as their go-to cola when TaB retires from the shelves after nearly 60 years in December this year. The campaign was created by FCB Joburg, implemented on digital channels by Wunderman Thompson and amplified by a PR […]
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