Lerato Senne, Insights Strategist at The MediaShop Lockdowns and social distancing measures kept cinemas, concert halls, exhibition centres and stadiums around the world closed for much of 2020. Shifting performances and other events online has been the order of the day for all sectors. Advertising and promotional spend, as one of the most pragmatic line […]
Nike has launched ‘The birthplace of dreams’, a film that celebrates the life of decorated South African athlete, Caster Semenya. ‘The birthplace of dreams’ charts Caster’s journey from her hometown in Limpopo to professional athlete to running coach. For over a decade, Caster has broken records, set records and in doing so inspired the next […]
Egg Films’ Kyle Lewis was briefed by Hamburg-based agency, Jung von Matt, and Berlin-based production house, Tony Petersen Films, to direct a viral spot for German energy provider, EWI. The result is a virtual tapestry of energy-conscious youth, each representing a letter of the alphabet for the emotion that is most important to them. They’re […]
Last week The Lost Botanist, co-directed by the Kokstad-raised sister and brother team of Ree and Rick Treweek, became the first virtual reality (VR) experience from Africa to screen in competition at Annecy, the world’s most prestigious animation festival. The Lost Botanist was one of just nine VR experiences competing at VR@Annecy, from 90 submissions […]
Special and visual effects have been part and parcel of movie making since the dawn of cinema. From the days of Thomas Edison, to King Kong (1933), Jaws (1975) and Jungle Book (2018); today’s Hollywood blockbusters are jam packed with explosions, CG imagery, mystical make-believe and intrigue, fantasy locations, and convincing characters created from software programmes. It’s […]
In 2018, Converse in partnership with brand and communication agency, Joe Public, launched their ‘All The Stories Are True’ campaign. A series of long-format 90” films featuring trailblazing Kwaito group, Trompies, and well-known South African personality, J’Something, who shared their real-life ‘Chuck’ stories – based on the brand’s most famous sneaker. In 2019 Converse then […]
Cinemark has rebranded as Ster-Kinekor Sales, and with a year of record-breaking box-office underway, cinema advertising is set to deliver dividends. A long-standing division of Ster-Kinekor, Cinemark has been South Africa’s leading cinema sales house for nearly half a century. Since its establishment in 1971, it has come to represent about 63% of cinema […]
