In a world where restaurant brands come and go, Ocean Basket has managed to maintain its family ethos and authenticity while expanding to become a global brand that has found a home in a remarkable 17 countries around the world. One of the defining features of Ocean Basket’s journey is that it remains a family […]
Marketing
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The who’s who of advertising will be flocking to Cape Town next week as the 45th Loeries Creative Week rolls into town. An annual highlight on the industry calendar, the Loeries celebrate the best of the industry during a week packed with inspiration and culminating in the glitzy annual awards. Bird Watching at the Loeries […]
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The Marketing Research Foundation’s (MRF) announces that the latest iteration of MAPS™ (Marketing All Product Survey), with fieldwork from April 2022 to March 2023, will be available as from Monday, 02 October 2023. The MRF’s CEO, Johann Koster says, “The upcoming data release will provide insights into consumer behaviour and spending patterns from the first […]
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Even if you don’t consider yourself ‘a gamer’, chances are you engage in at least some form of gaming in your day-to-day life. Maybe you keep yourself busy by playing mobile games at night while you watch your favourite series, or maybe you just don’t feel like your day has really started until you’ve completed […]
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“There are only two things in a business that make money — innovation and marketing, everything else is a cost,” said Peter Drucker, the father of management consulting. Why then is the CMO, the person responsible for Marketing, often the one who draws the shortest straw (or is that chair) at the boardroom table? At […]
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The Marketing Research Foundation’s (MRF) latest iteration of MAPS (Marketing All Product Survey) data has been released. Interesting changes in consumer behaviour has come to light, especially over the past two years. The July release which, for the first time, enables users to compare two calendar years of data, delivers a national survey of 20 […]
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This year’s Nedbank Integrated Marketing Council (IMC) Conference, taking place on the 15 September , again promises to be the showcase marketing event in Africa that draws thought leaders from all over the world to discuss “Marketing is Business©”. One of the IMC’s fundamental objectives is equipping the youth with the relevant skills and experience […]