The Marketing Research Foundation’s (MRF) latest iteration of MAPS (Marketing All Product Survey) data has been released. Interesting changes in consumer behaviour has come to light, especially over the past two years. The July release which, for the first time, enables users to compare two calendar years of data, delivers a national survey of 20 […]
Newspaper
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Marino Sigalas, Associate Director at The MediaShop The end has been coming for a long time. Newspaper circulations have been dwindling for years but COVID has exacerbated a shocking and sharp decline that I doubt many will recover from. Here’s a look at circulations from as far back as 1997. It’s clear that the heyday […]
Tagged with: Mario Sigalas, The MediaShop
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In a bid to give local and national advertisers the most effective reach and a more effective solution for readers and brands, Caxton Local Media is evolving and adapting some of its local newspapers’ footprints. The recent decision was made due to the current tough economic climate coupled with the company’s solution-driven response to these […]
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After a tumultuous couple of weeks, SPARK Media and Caxton’s Local Media division has been hard at work to ensure that all its local publications are once again being delivered to South African homes. “Our local editors, journalists and support staff have been working around the clock to cover the stories and source relevant Covid-19 […]
Tagged with: Caxton Local Media, Gill Randall, SPARK Media
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In light of President Cyril Ramaphosa’s address to the nation on COVID-19 announcing that the country’s lockdown would be eased over five levels to revive the economy, Caxton is pleased to announce that its commercial print plants and cold-set print factories will re-open as from Friday, May 1, 2020. The printing and insertion of promotional […]
Tagged with: Caxton, Caxton Local Media
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Caxton has made the difficult decision to temporarily suspend the publication of the majority of its Gauteng newspapers for the remaining two weeks of the government mandated lockdown. All online properties will however continue undisrupted. Certain areas of Mpumalanga, KwaZulu-Natal and Limpopo will continue to print “We had to make the very difficult call at […]
Tagged with: Caxton Local Media
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Whether it’s in the handling of newsprint or advertising, during these trying times of lockdown and COVID-19, local newspapers are proving to be a safe place for consumers and advertisers alike. And with more people at home, mediums such as these are receiving more attention because they’re a credible source of information for the community. […]
Tagged with: Gill Randall, SPARK Media