Public relations (PR) is all about managing communications and building relationships between an organisation and its key audiences. In today’s fast-paced digital world, PR professionals are constantly looking for ways to work smarter, faster, and more efficiently. That’s where leveraging AI for PR comes in. AI is transforming the practice of PR in exciting new […]
In today’s interconnected world, the importance of networking in business is more important than ever for business success. Networking essentially refers to developing and leveraging relationships with other professionals to help achieve mutual goals. While some view networking cynically as schmoozing and exchanging business cards, it actually serves a vital purpose – networking is the […]
Wouldn’t it be great to build a successful brand by partnering with the media. Well, with the right media relations strategy, this is possible. In my role as a public relations account manager at Flow Communications, I am responsible for media relations for many of Flow’s clients. This entails raising awareness about different brands and […]
Zweli Mokgata, head of content at Tribeca Public Relations As someone who spent a significant portion of their career in the newsroom before transitioning to the world of public relations as a writer, I have gained valuable insights into how PR consultants can effectively engage with media. For eight years, I worked at one of […]
RAPT Creative’s new Public Relations & Influencer Partnerships division leapt out of the starting blocks with an exciting digitally-led South African roll-out of Beefeater’s Blood Orange Gin global launch. Comprising digital content and out-of-home and instore elements, phase one of the launch, which kicked off on March 1st, took place during the uncertainty of South […]
Weber Shandwick’s Tankiso Motsoeneng has been named Best Up-and-Coming Public Relations Professional at the 23rd edition of the PRISM Awards, one of Africa’s most prestigious public relations and communications programmes. Judged by 67 seasoned industry professionals and 10 associated judges (young newcomers to the industry), the PRISMs recognise the successful fusion of strategy with creativity […]
Weber Shandwick Africa has wrapped up a successful year with Level 1 B-BBEE accreditation. Using the power of analytics, social media and storytelling to engage audiences across Africa thoughtfully and with impact, the consultancy has achieved several key milestones in 2019. It has enjoyed consistent growth this year – an enviable accomplishment in tough economic […]
