ALL Industry News

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    You should probably take me seriously

    Penquin‘s social media manager, Nicole Glover, dives into some misunderstandings about social media teams and 6 FAQs you should know the answers to. Until very recently, many have seen social media platforms as a place for bored students and office workers to procrastinate, a place where parents post way too many pictures of their kids, […]

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    SAB offers small business free advertising space on billboard

    Local entrepreneurs are being given a unique platform during Global Entrepreneurship Month to showcase and promote, at no cost to them, their businesses on an electronic street billboard constructed by the South African Breweries (SAB).  SAB is offering small and medium businesses (SMME’s) free advertising on the billboard beginning 10 November until early December 2017. […]

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    Movember and the Rise of the Metro Male

    Movember is so much more than just ‘the only time it’s socially acceptable for men to sport sleazy upper-lip hair’. It’s about raising awareness of men’s health issues, such as prostate cancer, testicular cancer, and men’s suicide. Interestingly enough, SPARK Media’s research has found that South African men are indeed becoming increasingly focused on their […]

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    Simplicity to the power of three

    By Glen Meier,  Strategic Director, Boomtown A lot has changed since Henry Ford said: ‘you can have any colour as long as its black.’ Today consumers are spoilt for choice. The question is: is the increasing number of options stimulating purchase, or causing purchase-paralysis? Product choice, marketing messages and media competing for our attention inundate […]

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    Transit Ads™ implements OOH campaign for SPAR Money Transfers

    To promote its Instant Money transfer service offering to a wide-ranging target audience, SPAR has implemented an out of home campaign with Transit Ads™. Says John Goncalves of Transit Ads™, “SPAR has partnered with Transit Ads™ on a variety of marketing projects in the past, and now they’ve partnered with us to ensure that millions […]

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    Wunderman SSA appoints Kagiso Musi

    Wunderman Sub-Saharan Africa (SSA) welcomes Kagiso Musi as the digital agency’s chief client officer (CCO) and managing director (MD) of Fluid, the WPP agency established to service the Telkom account. An astute marketing and communications executive with over 16 years of operational and management experience in various influential leadership roles, Musi boasts a remarkable business […]

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    Cannes Lions announces revamped 2018 Festival

    Cannes Lions has today launched the 2018 Festival of Creativity, with important changes to the delegate experience and awards structure. A streamlined 65th edition of the Festival which will run for five days More than 650 delegate passes given away free as part of new Young Lions initiative New opportunities to celebrate the work throughout […]

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    News24 puts ANC TG Zweli Mkhize in the hot seat

    News24 Frontline will be in conversation with ANC Presidential hopeful and Treasurer-General, Dr Zweli Mkhize.  Dr Mkhize will be interviewed live, via real-time video stream, by News24 editor Adriaan Basson and News24 politics editor Mahlatse Mahlase. The race to follow President Jacob Zuma as leader of the ruling party is heating up and South Africans are following the […]

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    Krispy Kreme South Africa takes home Impact award

    The highly anticipated Krispy Kreme Global Partner Summit was held this year in Orlando, Florida from the 28th of August to the 31st of August. Each year Krispy Kreme franchisees from all over the globe are invited to attend the global conference. The conference highlights the success of franchises worldwide and gives franchisees a taste […]

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    Promise top 5 in SA for client satisfaction

    Promise has been voted by clients as a foremost agency in South Africa for client satisfaction. Promise is also the only agency to maintain its position in the top 5 after the debut SCOPEN Agency Scope survey. The extensive findings of the latest SCOPEN Agency Scope Review have also revealed numerous first positions for the […]

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    10th Street wins big at its first Assegai show

    Strategic content and production agency 10th Street won Gold and Leader awards at the 2017 Assegai Integrated Awards last week, in its first time entering the prestigious show. The accolades, organised by the Direct Marketing Association of South Africa (DMASA), are a mark of excellence in integrated marketing. Rather than giving honours for extravagant productions […]

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    CPA survey results deconstructed

    Reflections on the local commercial production industry By Bobby Amm, Executive Officer, the Commercial Producers Association  With South Africa’s unstable commercial production industry, and our currently strained economy, the topic of sustainability has been receiving a lot more attention. This has come sharply into focus via the CPA’s annual survey, which has revealed some noteworthy […]

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    Another one in the bag for Jacaranda FM at ASSEGAI Awards 2017

    It was another big night for Jacaranda FM and Halo agency at the Assegai awards, adding seven more awards to their string of recent wins for the #MoreMusicYouLove campaign. This included the highest allocade of the evening, namely; the Nkosi award. Representing Jacaranda FM on the night was Marketing Manager of Jacaranda FM, Minisha Patel, who’s […]

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    South African entrepreneurs launch AIRBASE: connecting individuals to workspaces at the touch of a button

    Office space on-demand, allowing users to work away from work  Today sees the launch by three South African entrepreneurs of AIRBASE, an app-based platform that seamlessly connects people to places to work, collaborate and network. AIRBASE was showcased for the first time to a closed entrepreneurial audience at a recent Property Point industry event in […]

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    Employers shooting themselves in the foot over gender gap

    Despite off-centre media focus and issues like race topping the employment equity agenda in business, gender equality continues to gain traction in the market and demands attention. This is according to Nicol Myburgh, Head of Human Resources at CRS Technologies, a leading provider of HR and HCM solutions and services, who adds that the Employment […]

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    Grow with empathy

    I’ve gathered my thoughts on the second theme that emerged for me from the #INBOUND17 conference. This theme seemed to carry itself throughout the conference and spoke around businesses, culture and brands, and so it made me start thinking about brands that do this well in the South African market. Now I am sure you […]

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    Outdoor Network expands its network with new solar-powered Lanseria site

    As a growing airport that is strategically important to Gauteng, Lanseria International Airport provides an ideal location to showcase premium-quality brands to an ever-increasing number of passengers (and a large number of VIPs).  The airport recently introduced a SLOW lounge for its more discerning upper LSM passengers and is currently in the process of constructing […]

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    Dan Mace starts something for Hunter’s

    Egg Films’ Dan Mace directed 140BBDO’s new Start Refreshed Hunter’s ad, a celebration of the doers rather than the dreamers. “The script really resonated with me because as a young director, I’m still starting something,” says Dan, who hasn’t had time to dream since hitting the ground running at Egg in May. “I treated this one like […]

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    MullenLowe SA extends its PR tentacle

    MullenLowe South Africa, with its characteristic ‘Challenger Octopus’ marque, has  strengthened its full-service offering in South Africa by adding an insightful and flexible public relations tentacle to its hyperbundled approach. The creatively led agency announces its formal partnership with long standing boutique public relations agency Twiga Communications, founded by Franco D’Onofrio and Veruska De Vita. […]

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    Make Ads24 a part of your perfect Sunday

    The perfect Sunday can mean many things to many people. It could be a braai with family and friends; an opportunity to explore the countryside in a 4X4; a new mountain bike trail to blaze; a race to run; or simply an opportunity to relax on the sofa with cappuccino and your favourite Sunday paper. […]

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    Promise 1st in SA for dedication to BEE

      Promise has been voted by clients as the leading agency in South Africa for commitment to Black Economic Empowerment and Transformation. The extensive findings of the latest SCOPEN Agency Scope review have revealed numerous first positions for the agency as measured by the country’s leading marketers. In total more than 219 CMO’s were interviewed […]

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    TRANSIT.TV creates exposure for Daily Kick App

      As part of its launch, the new, ground-breaking Daily Kick app has partnered with Transit.TV™. The Daily Kick app brings its users stories from Daily Sun, Soccer Laduma, Kickoff and thousands of other local and international news and sports sites. Users can choose their interests and the best breaking news and sports will come […]

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    Boomtown’s creative for Bronx Woman’s spring/summer 2017 campaign launches

    Building on its autumn/winter campaign for Bronx Woman, Boomtown’s creative for the popular footwear brand’s spring/summer collection has gone live. Building on the It’s so me! concept seen last season, the creative is more vibrant and will be seen in stores nationwide, in print, online and through the public relations communications. Briefed to grow the […]

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    Vega invests R3 million in the next generation of industry decision makers

    Building an inclusive creative industry starts with a good education, ensuring young people are empowered to hold their own in the working world and sustain successful careers in the future. Vega, a brand of The Independent Institute of Education (The IIE), supports transformation in South Africa’s brand communication fields with bursary programmes and annual events, […]

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    Black Friday is coming! Get your brands front and centre

    Retailers are gearing up for what is arguably the biggest retail sales day of the year, Black Friday, on the 24th November. What can brands do to win their share of mind amongst consumers? Marc du Plessis, Joint CEO of SPARK Media advises. Traditionally an American shopping holiday, Black Friday has grown in popularity amongst […]

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    Homegrown App-Based Eventing Platform A Reality In 2018

    A homegrown eventing platform harnessing the power of app technology will become a reality in South Africa when it launches early in 2018. Currently in Beta testing, the Flock Eventing Platform is an app that event attendees – be they regular or ad hoc – download to their smartphones or tablets and which houses all […]

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    Ads24 offers customers creative tailor-made packages

    With a wide range and reach of publications across the mass market, Ads24 has proven itself time and again for providing innovative 360 platforms that allow its clients to get their message across effectively, providing great return on investment through tailored campaigns across digital and print. An example of a campaign, where 360 degree integration […]

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    Why I studied a business degree at a ‘creative school’

     The future of business is by no means a straight line, with companies now expanding their recruitment criteria to include candidates with creative backgrounds and skill sets. As a result, young people entering the job market are beginning to take a more comprehensive, unconventional approach to their studies to become ‘all-rounders’ in their chosen field. […]

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    Rugby goes rural with Land Rover

    Land Rover’s Hope Crosses Any Terrain headed to Belvue Primary School in Belhar, Western Cape, for a very special rugby activation. The Land Rover Brand Ambassadors from DHL Western Province brought joy and inspiration to the 1 100 learners. Amid roars and squeals of delight, Eben Etzebeth, Siya Kolisi, Pieter-Steph du Toit, Steven Kitshoff, Scarra […]

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    McCain South Africa unveils new kitchen at Kwa-Thema Primary School

    McCain South Africa recently donated R220 000 towards building a brand-new kitchen and storeroom at the Kwa-Thema Primary School in Springs. McCain South Africa wanted to help the school to continue doing the work that they are doing by helping to feed over 1185 children each day. Kwa- Thema Primary School was established in 1953 […]

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    Beautiful Smiles all round for 13 Gauteng children

    With the festive spirit beginning to make its presence felt, 13 deserving children will receive the gift of a lifetime this November – a chance to look a little more like their friends and enjoy a more comfortable life. A series of surgical operations will be undertaken as part of the Chris Hani Baragwanath Academic […]

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    Ignore The Differences At Your Peril: Millennials Versus Afrilennials

    Marketers who ignore the differences between Millennials and Afrilennials are taking a great risk with their brands and communication strategies, but those who appreciate the subtle nuances between the two ‘generations’ and use this understanding to finetune their brands’ relationship with consumers should experience growth in terms of sales and brand value. This is the […]

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    2017: SME employment pressure rising

    NSBC releases findings of the 2017 National Small Business Survey  According to the National Development plan, the SME community is expected to provide 90% of new employment opportunities by 2030. This makes SMEs the driving force behind South Africa’s economy, placing even greater pressure and expectation on a sector that already lacks support and funding. […]

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    Engen and Edcon partner up for rewards

    Engen has launched an exciting new partnership with Edcon’s Thank U loyalty programme. According to Engen’s Head of Retail, Seelan Naidoo the partnership is another way that Engen is putting customers first. “By partnering with one of the most popular rewards programmes in the country, this initiative will offer Engen and Edcon customers additional value […]

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    Authentically branded

        Who am I, what makes me unique? What makes them so special? What makes me happy? I just want to be happy…? These were some of the questions I faced daily while growing up, as I’m sure many of you did too. It’s that internal struggle of wanting to be who you are […]

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    Twizza partners with Boomtown

        Boomtown has begun work on a number of projects for Queenstown-based Twizza, a beverage manufacturer specialising in high-quality carbonated soft drinks for the South African market. Both based in the Eastern Cape, and with a presence across South Africa, Boomtown has carried out extensive in-field research for the popular soft drink, and from […]

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    Spotong Magazine launches the ‘Gentleman in Business’ event

    Spotong is South Africa’s number one township trade magazine and continually strives to empower, educate and inform traders across the country. With this in mind, the magazine will be launching the ‘Gentlemen in Business’ event, hot on the heels of their highly successful ‘Women in Business’ celebration that occurred in August, as it does annually. […]

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    Full-time direct selling attracting more males

    Traditionally more women than men were attracted to direct selling to supplement or earn an income, but more South African men are now exploring direct selling opportunities. According to the Direct Selling Association of South Africa’s latest figures the number of active male sellers has increased by 51% in 2016. The research shows that of […]

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    AccelerateHer calls on Ekurhuleni-based, black women entrepreneurs

    Applications now open for SA’s most impactful fully-funded business accelerator Seed Academy in partnership with WDB is calling on young, black female-owned businesses to fast track their success through AccelerateHer – a three-month business accelerator sponsored by Shell Downstream South Africa. AccelerateHer provides women entrepreneurs with an intensive programme including developmental workshops, high impact business development […]

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    Preparing students for the complex world of ‘adulting’

    Ask almost any young graduate about the experience of taking their first big steps into the real world after completing their studies, and they will probably tell you that they were “never ready”. Along with paying rent and learning how to do a tax return, starting a new career can be challenging, and entering the […]

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    ProActive™ Campaign drives positive engagement for Halls

    Being in the right place at the right time forms the cornerstone for the kind of experiential marketing strategy that ensures campaign success. This was an integral part of a campaign recently implemented by ProActive™ for Halls. Strategized by Saatchi and Saatchi, the creative concept pushed the brand message “Own the Moment”, with a focus […]

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    Provantage Media Group’s Airport Ads® Launches Visionet™ at Lanseria

    Digital Out of Home (DOOH) is becoming increasingly popular within airport environments – according to Airport World magazine, it now accounts for between 20% and 40% of sales at large international airports[i]. The global trend towards making use of this highly effective advertising medium points to its relevance and immediacy – and luxury brands are […]

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    My Advertising Doesn’t Resonate With African Women

      Just over 75% of marketers of the African continent don’t believe that brands on the continent are marketing effectively to African women, and 70% of these marketers say their own marketing efforts don’t strongly resonating with that target market. In other words, marketers believe that 75% of budget spent on communicating with and marketing […]

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    Herbalife and Yamaha Distributors South Africa unveil bLU cRU partnership

    This year Herbalife South Africa partnered with Yamaha Distributors South Africa (YDSA) as joint title sponsors of their endurance off-road, factory-supported, motorcycle racing team, the Herbalife bLU cRU Yamaha Racing Team. Yamaha created the bLU cRU Yamaha Team in 2017 to provide a stepping stone for the next generation of off-road motorbike endurance racers who […]

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    Beautiful News South Africa year in review

    On 31 October 2017, Beautiful News, a unique content marketing platfrom, will have achieved its altruistic target of sharing 365 uplifting short films in one year about the positive South African experience. The project reached over 500 million across all platforms over the first three quarters alone.  Beautiful News South Africa is an unprecedented content marketing platform created by Ginkgo Agency, […]

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    Jupiter CT Take Home A Gold At The MMA EMEA Smarties Aards

    The BURGER KING SA #Swhopper campaign firm favourite for judge. Recognising the importance of creativity in the mobile marketing industry, the MMA EMEA Smarties Awards were held in Istanbul, Turkey, 26 October 2017.   The Jupiter Drawing Room Cape Town was awarded a Gold in the Promotion category for its #SWHOPPER campaign for BURGER KING® South Africa. BURGER KING® SA asked […]

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    How junk status will affect your marketing

    Marketers across South Africa are all asking how junk status will affect your marketing expenses. Here’s some tips to help you stretch your budget for maximum ROI. If you’re tearing your hair out, looking for ways to cope with budget cuts, and downsizing your marketing budget, you’ve come to the right place. Whenever the economy […]

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    LOLA MullenLowe, Madrid creates BURGER KING® scary video for Halloween

    Clowns are the third most sought after Halloween costume of 2017. With this in mind, BURGER KING® has created Scary Clown Night. This Halloween, the BURGER KING® restaurant on Heerengracht Street in Cape Town will be full of frightening clowns eating flame grilled WHOPPER® sandwiches and Halloween will never be the same. To participate in […]

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    IAS Masterclass – Digital Landscape

      Digital Landscape Overview – South Africa and Globally If a fully integrated digital agency with creative, strategic and production capabilities is what marketers are looking for in South Africa,* how should a marketer be certain to find what they need in the current, complex digital agency environment?  Join us as we demystify the digital […]

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    Budgeting for Great Video

    According to media agency Zenith statistics, global consumers spend an average of 47 minutes a day watching videos online, 29 minutes of which is on mobile devices.  It is becoming more likely that a viewer will see an award-winning or viral video for the first time on a phone or computer screen before seeing it […]

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    New Showmax ad captures how we all share a love of stories

    Star Films’ Jonathan Parkinson directed the heart-warming new Showmax ad about a grandfather trying to connect with his granddaughter, written by Showmax’s creative team.  The ad has charmed South Africa’s normally cynical Twittersphere: when media personality Anele Mdoda tweeted that it was “so cute,” her followers responded with their own stories of how the ad […]

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    Longevity Appoints Digital Director

    Johannesburg, 23rd October 2017: Effective immediately, Jacques Cilliers is the new Digital Director of Longevity, responsible for all content published on www.longevitylive.com as well as on its social media channels. Cilliers is also tasked with leading the brand’s strategy, focused on developing content offerings that speak to Longevity’s goals for 2018. Longevity is a multi-media […]

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    Logitech presses play with Tribeca PR

    Logitech, a global leader in gaming, music, video and computing technology, has appointed Tribeca Public Relations (Tribeca) as its public relations partner in South Africa. Tribeca will assist the brand with the positioning of its consumer products, primarily focusing on Logitech and Logitech G. Tribeca will provide strategic support to increase awareness of and drive […]

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    Peter Langschmidt wins best presentation at PDRF Madrid

     At this year’s PDRF (Publishing & Data Research Forum) in Madrid, the PRC’s (Publisher Research Council) Peter Langschmidt took top honours for South Africa when his presentation, entitled “The Reading Revolution. React, Reposition, Recalibrate” was judged to be the symposium’s best presentation out of all those submitted from around the world.  The Publishing and Data […]

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    School’s out! What now?

    Vega announces its national open day – 28 October 2017 Vega campuses nationwide invite parents, scholars, and prospective students to attend their final open day for the year which will take place on the 28th of October 2017. The Vega open day will allow prospective students and parents a first-hand glimpse into a day in […]

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    Hellocomputer Cape Town Bolsters Integrated Offering, Appoints New Creative Heads

    In a move that will strengthen the integrated offering from FCB Africa’s agencies in the Western Cape, Hellocomputer has appointed a new Chief Creative Officer and Associate Creative Director. Mike Barnwell, currently Executive Creative Director at FCB Cape Town becomes Chief Creative Officer for both FCB Cape Town and Hellocomputer while new arrival, Nthabiseng Lethoko, […]

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    W24 survey shows 1 in 5 women have been sexually abused as the #metoo trend sweeps social media

    W24, South Africa’s biggest website for women recently conducted their sixth and biggest Female Nation Survey ever, with just under 16 000 South African women polled, and the findings are compelling. While more than half of the total female respondents surveyed chose to identify with the statement: ‘I am a positive person’, 41% admitted to […]

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    Transit Ads outlines new taxi branding regulations

    Shamy Naidu, Executive of out of home transit environment specialist Transit Ads™ outlines the new taxi advertising regulations as recently gazetted by the South African Department of Transport. On the 18th of August 2017, the Department of Transport gazetted the new taxi branding and advertising regulations. The new regulations affect how brands and media owners […]

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    24.com welcomes a new W24 editor

    W24, SA’s biggest lifestyle website for women, has a new editor – Zanele Kumalo. Prior to W24 Zanele was editor of the fashion weekly magazine Grazia. “We couldn’t be happier to welcome Zanele as W24 editor, she has been working with the W24 brand for a while and we have already learned to love her […]

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    Health is strong at New Media

    New Media Publishing has strengthened and expanded its Health and Sports Division by welcoming Thomas Okes on board as Brand Editor on the Mediclinic account. Thomas, previously Managing Editor on Men’s Health, grows our expert editorial team that produces a range of health and sport content on all platforms, including digital, social media, print and […]

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    How to build a digitally-led strategy

    Traditional media and business models are fast making way for digital platforms as users spend increasing amounts of time online and consume more on-demand content. While mainstream television continues to enjoy the lion’s share of marketing budgets in South Africa, digital’s slice is fast growing larger than other channels. Paul Coetzer, Strategic Director at Platinum […]

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    Eurolab appoints Tribeca Public Relations

    Eurolab has appointed Tribeca Public Relations (Tribeca) as its public relations partner, tasking the award-winning agency to position the company as market leaders in oncology through its unique whole-of-cancer approach. Eurolab is the largest generic oncology company in South Africa, with a strategic growth plan that deliver innovations in all aspects of cancer diagnosis, treatments, […]

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    PANDORA Jewellery charms golfers with Golf Ads

    PANDORA Jewellery has implemented a four-month campaign with Golf Ads™, targeting an upper-income level audience that is captive and in a relaxed frame of mind and thus open to messaging and call to action. The golf environment is ideal for advertising jewellery, particularly high quality, hand-finished jewellery as it allows the brand to reach and […]

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    Football brings Italy together in Brent Harris’ new advert

    Egg Films’ Brent Harris directed For The Love Of Sport, Sky Sports’ epic new football ad, produced by Jon Ronbeck with Mapi Brambilla and Paolo Zaninello from AKITA Film in Italy. When Roma’s Alessandro Florenzi goes down injured, the ad captures the way an entire country joins together to get him back in play. Look out […]

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    Outdoor Network growth results in new appointments nationally

    Leading billboard and street furniture media owner Outdoor Network has recently bolstered its staff complement to keep delivering world class service levels to its existing and new client base. Since the merger with Provantage Media Group was announced in 2016, there have been a significant number of changes within the Outdoor Network business, including the […]

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    SlikourOnLife and TRANSIT.TV™ partnership a leading opportunity for young talent

    Transit Ads is proud to announce the launch of an exciting content driven TRANSIT.TV™  partnership with leading entertainment digital platform SlikourOnLife. The site, currently one of the top 1 000 websites in South Africa, shares information on urban culture and music. It features videos and interviews to give substance to the music and musicians who […]

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    Comair plea to support Gift of the Givers

    Comair, together with its airline brands kulula.com and British Airways (operated by Comair) is helping to fund fuel to transport fodder for farm animals that are starving because the drought in the Northern, Eastern, Southern Cape and Karoo. “We understand that while air transport plays a central role in global, social and economic development, it […]

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    The Stylista – delivering results for fashionistas and brands

    The Stylista is the social media space for fashion, beauty and lifestyle in South Africa, where users and brands are connecting and sharing. It’s the brainchild and creation of fashion industry aficionado, Tami Ruschin, and it’s delivering strong value for all the participants on the platforms. Explains Ruschin, MD of The Stylista, “I was working […]

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    Non-transparent commercial production affects all stakeholders

    By Bobby Amm, Executive Officer, the Commercial Producers Association  The issue of transparency has been a prickly subject in commercial production for a while now, with the US Department of Justice launching an investigation into agency bid-rigging in 2016. But transparency in commercial production remains a local issue as well. The suspects in the US […]

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    Hear first-hand what it takes to develop TV series

    On Saturday, 4 November 2017, animators and storytellers across Africa will be able to hear first-hand what it takes to develop TV series for worldwide distribution. During an Animate Africa webinar streamed on YouTube Live, Triggerfish Animation Studios will share insights from two years of developing TV series through The Story Lab, that had the […]

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    Consumers think about your brands all the time right? No.

    Senior Marketing Scientist, Professor Justin Cohen of the Ehrenburg Bass Institute (EBI) recently addressed guests of SPARK Media in Johannesburg, Durban and Cape Town on the topic of Mental Availability – what it is and why it matters? “Let’s get honest, consumers don’t spend time thinking about brands,” says Gill Randall, Joint CEO of SPARK […]

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    Reboost Energy Drink gets on the Taxi

    Transit Ads™ has implemented a geographically targeted campaign for Reboost Energy Drink that sees the brand reaching its target market via two highly visible and impactful platforms –  taxi branding and TRANSIT.TV™. “Taxi branding and TRANSIT.TV™ work seamlessly to ensure target audience reach and engagement. Commuters are targeted when they are experiencing high dwell time […]

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    Gerard Addison, intern to Art Director

    Beginning in 2013 as an intern as part of the Boomtown Bayeza programme, Gerard Addison has quickly proven his creative prowess as has risen up the agency ranks, and today has been appointed as Art Director. The role will see Addison concept and create client campaigns for the agency, and directing the visual elements. “My […]

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    South African Fashion Week & ZAlebs Partner Up

    What is hot in South Africa? Please ask ZAlebs, one of the most popular websites for the young, the fashionable and the cool in the nation. With a focus on lifestyle and celebrity news, fashion, music and events, it is only logical ZAlebs is now one of the official partners for SAFW in the promotion […]

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    Andrew Cooper joins Relativ Media

    After 21 years at Primedia Broadcasting, Andrew Cooper has joined the Relativ Media team to broaden his experience in the media and advertising field. “I learnt a great deal during my tenure at Primedia, climbing through the sales ranks, building relationships with agencies and clients alike and I’m looking forward to growing those skills and […]

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    KlevaKidz puts paraffin safety first

    The annual Engen KlevaKidz campaign which engages with and educates learners about the importance of paraffin safety launched in the Western Cape on October 13th and runs until the end of the month.  Over the course of three weeks, Engen KlevaKidz will travel to 30 primary schools in the Khayelitsha and Strand area. Engen KlevaKidz takes […]

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    kulula.com helps the NSPCA to reach more animals

    The National Council of SPCAs (NSPCA) and kulula.com have joined forces to facilitate the transporting of the NSPCA’s Inspectors nationally to attend to the welfare needs of animals in need of the NSPCA’s intervention for the next 12 months. This partnership began during the fires in Knysna and the Eastern Cape Fires June, when kulula.com […]

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    Dove: It shouldn’t have happened

    by Monalisa Zwambila, CEO and founder of Riverbed Who first raised the outcry when Dove’s by now notorious campaign, featuring a black woman who removes her t-shirt to reveal a more ‘clean’ white woman, broke? In case you’re wondering, it was a makeup artist called Naomi Blake who, yes, is black. Of course, Naomi turned […]

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    Put your brand in advertising’s front seat

    Want to achieve maximum coverage while showing your full range? Dubbed “front-seat advertising”, Caxton’s local newspaper innovation the PowerWrap, is an effective marketing solution with proven results – perfect for brands who want the exclusivity of foremost hands-on interaction with consumers. Local press is flourishing with 6.6 million copies delivered to homes and businesses across […]

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    IAS Agencies Masterclass

              FREE FOR SUBSCRIBING AGENCIES  PWC Entertainment and Media Outlook – 2017 – 2021 AdForum World Summit Feedback – Paris – Autumn PreviewSCOPEN agencyScope South Africa 2017 Highlights Date:                                    Tuesday 14 November 2017 Time:                                    14:00 pm – 17:00 pm (Registration at 13.30 pm) Tea, Coffee and Soft Drinks will […]

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    Freedthinkers appoints Tribeca Public Relations

    Freedthinkers, a strategic consultancy founded by Mike Freedman and Pippa Kapelus, has appointed Tribeca Public Relations to manage the communications of its three core competencies: In-depth market research; purpose-driven brand strategies and place-making expertise. Within each of these areas, Freedman and Kapelus design processes that assist brands, organisations, districts, towns, municipalities as well as provincial […]

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    ProActive™ Shoppa Shows continue to drive sales for MTN

    ProActive™ recently implemented another highly successful MTN Shoppa Show campaign, this time in Limpopo, North West and Gauteng provinces. The over-arching objectives of the MTN Shoppa Shows are to continue to increase brand awareness and to familiarise and educate consumers about products offered by the cell phone network. All of which have not only been […]

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    Jacaranda FM and Halo Advertising win AMASA’s Roger Garlick Grand Prix for #MoreMusicYouLove

    After being shortlisted in five categories at the 2017 edition of the AMASA (the Advertising and Media Association of South Africa) Awards for the #MoreMusicYouLove brand positioning campaign, Jacaranda FM and Halo Agency walked away with four awards including the coveted Roger Garlick Grand Prix for Media Innovation. The team took two Gold awards for […]

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    Ads24 scoops award for its successful Food For Thought campaign

    Ads24 has scooped yet another accolade in what has been an award-full year, this time at the 2017 Amasa Awards, a gala dinner held at The Hilton in Sandton, Johannesburg. Amasa (the Advertising and Media Association of South Africa) hosts its annual awards to celebrate high quality “all-rounder’ media campaigns that are based on sound […]

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    M&C Saatchi Abel launches Hollard TVC

    Purchasing a car is certainly a reason to celebrate – but so, too, is paying off that car. Hollard gives this landmark occasion its due in a new ad campaign that highlights how exciting it is to own a car outright, and informs consumers in this fortunate position about Car Lite, a flexible insurance policy […]

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    The 2017 AMASA Awards winners announced

    This year’s glamorous AMASA awards ceremony held at The Hilton in Sandton on Thursday evening, 12th of October, was attended by some of the industries top media and advertising members to celebrate the best in media innovation from 2016-2017. Now in its fourth year, the awards celebrate innovative ‘all round’ media campaigns in the media […]

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    Procurement process has now become an integral part of business growth for marketers and agencies alike

    By Johanna McDowell, the founder and managing director of the Independent Agency Search & Selection (IAS) Company Many agencies or marketing executives working on major accounts in the advertising, marketing and communications industry are now having to deal with more and more procurement processes within South Africa’s major corporations – a reality which has become […]

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    New Media wins Gold in New York

    New Media was awarded gold for VISI, the agency’s own design and décor title at the prestigious Folio’s 2017 Eddie & Ozzie Awards Luncheon in New York City on Wednesday. Issue 88 won the Eddie in the category Consumer – Full Issue – Shelter/Home/Garden and Issue 89 received honourable mention in the same category. “The […]

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    News24 Edge app wins global media award

    At Tuesday’s WAN-IFRA’s World Digital Media Awards in Berlin, the News24 Edge app was named as the World Award Winner in the category Best News Mobile Services. The World Digital Media Awards recognise publishers who have adopted digital media and mobile strategies as part of their offering to meet the major changes in how people […]

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    Tribeca Public Relations welcomes Shernese de Freitas

    Shernese de Freitas has joined Tribeca Public Relations as an Account Executive, supporting the team that works on the agency’s Vega and Cathay Pacific accounts. Shernese joined the public relations industry in 2015, having completed her internship at the SLOVO Centre of Excellence, and joins the company from her previous role as a public relations […]

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    Brand Survival in a Junk Economy

    The Brand Council of South Africa has announced its annual conference to take place in November this year, which will centre around the theme, “Brand Survival in a Junk Economy”. This year saw the downgrade of South Africa’s credit rating to Junk Status, which is already starting to have a dramatic effect on our economy […]

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    October is Transport Month

    In celebration of Transport Month this October, Engen Petroleum is taking their annual Driver Wellness programme to Gauteng, offering free health screenings for truck drivers at two Engen Truck Stops. As part of Engen’s Driver Wellness Initiative, all truck drivers are invited to receive voluntary health screenings at: Engen Market Gateway, Majorie Street, City Deep […]

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    kulula.com and the Red Cross War Memorial Children’s Hospital launch a radio station for children by children

    South Africa’s champion low-cost carrier kulula.com has partnered with the Red Cross War Memorial Children’s Hospital in Cape Town by donating funds to launch a first-of-its-kind radio station by children for children in Africa, RX Radio. The donation of R150 000 made to the Red Cross War Memorial Children’s Hospital will contribute to the launch […]

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    Why Mass Market scores best in brand communication

    Soccer Laduma, Die Son and Daily Sun have proved themselves time and again as being able to effectively communicate with, and hold the interest of, kasi consumers   ̶ a culturally rich, diverse, trend-savvy market that holds enormous spending power in South Africa. Collectively, Daily Sun, Die Son and Soccer Laduma are seen by 8.9-million readers […]

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    Harness the power of local newspaper inserts this festive season!

    With the retail frenzy of Black Friday and the festive season fast approaching, Caxton Local Media Group and SPARK Media are gearing up for an influx of newspaper insertion demand, as more and more advertisers recognise the power of inserts as a powerful marketing tool. Local newspapers are the preferred medium for retailers and businesses […]

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    Golf Ads proves successful for Carfind.co.za

    Carfind.co.za has recently renewed its contract with golf media specialist – Golf Ads™. The return on investment that the brand experiences through its Golf Ads™ campaigns has proved to be extremely successful, and the brand will continue to reap the rewards from advertising in the golf environment for another six months. The Carfind.co.za messaging is […]

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    Penquin, Spitfire and Suzuki SA win big at Next Generation Awards

      Spitfire Inbound, Penquin and Suzuki SA are delighted after being announced as the gold winners in the ‘Best Revenue Marketing Campaign/Event’ and ‘Best Marketing Automation Campaign’ categories at the recent New Generation Awards which identifies winners at the forefront of South Africa’s future communications, media and digital technologies.  “We went head to head against […]

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    How to make it as a creative entrepreneur in South Africa

    “South Africa’s budding creative industry is brimming with potential and opportunity, but starting a venture in this relatively new and often unpredictable space can be challenging”, says Fiona Peake – national communications manager at Vega, an educational brand of The Independent Institute of Education (The IIE). “South Africa’s creative economy is worth a whopping R90 […]

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    Golf Ads™ builds awareness for Kingfisher Lodge

    Golf Ads™ has recently implemented a campaign for Kingfisher Lodge, a hotel and conference facility in Mount Edgecombe, KwaZulu-Natal. Targeting golfers on the golf course as well as all other consumers who regularly frequent the Mount Edgecombe Golf Course, the campaign is meeting the objective of keeping the lodge top of mind amongst this affluent […]

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    AMASA Awards Announce 2017 Shortlist

    After much deliberation, the 2017 AMASA Awards judges are thrilled to announce the shortlisted candidates for the 2017 AMASA Awards (Advertising and Media Association of South Africa). “The awards committee would like to extend our gratitude and congratulations to all the 127 candidates who entered this year, the standard of entries were some of the […]

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    Jupiter CT take home a New Generation Awards gold

    Social & Digital Media Awards declare Jupiter KING Recognising the importance of creativity in the social and digital media space, the New Generation Awards, acknowledged key players in the industry on 28 September 2017, at a Gala event in Johannesburg.   On the night, The Jupiter Drawing Room Cape Town was ‘served’ a Gold in the Online Competition Award for its #SWHOPPER campaign […]

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    What makes an icon?

    What do a controversial singer, a boxer and an archbishop have in common? The answer is not the punch line to a comedy skit but the fact that all three are highly revered as South African icons. Brenda Fassie rose from modest beginnings to stardom and was adored for giving voice to a marginalised community. […]

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    From start-up to 700% growth in just a year

    Happy birthday to Hubble, a company that in under a year has achieved phenomenal growth nationally and internationally, and was quickly appointed Uber’s preferred in-vehicle entertainment partner. “Excuse the pun, but it’s been an amazing ride,” says David Taitz, Sales and Commercial Director at Hubble. “In just one year, we as a company have grown […]

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    Park Inn by Radisson partners with Skript for new breakfast campaign

    The new Park Inn by Radisson’s breakfast is giving hotel guests every reason to smile. Following the launch of the hotel’s new breakfast offering, Park Inn by Radisson is running an exciting, colourful social media campaign #MyParkInnBreakfast during the month of October. Motivated by special breakfast moments, the #MyParkInnBreakfast campaign celebrates the Park Inn by […]

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    Wits University appoints a CEO for the Tshimologong Precinct

    Wits University has announced the appointment of Lesley Donna Williams as the CEO of the Tshimologong Digital Innovation Precinct. Vice Chancellor Professor Adam Habib, says: “Through Tshimologong, Wits is enabling the development of a new generation of digital technology experts, innovators and entrepreneurs. The Precinct is providing space for our country’s most creative young minds […]

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    Digital marketing agency Spitfire wins international Inbound Marketing award

      It’s no secret that consumers are doing everything they can to avoid as many ads as possible. This ad avoidance, while hampering the traditional advertising efforts of marketers, has led to a relatively new tactic – Inbound Marketing.  Recognising exceptional success in this area, Hubspot has named Spitfire Inbound Marketing with the grand prize […]

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    Media Maven Phil Molefe inducted into the SABA hall of fame

    Executive Director of immedia and broadcasting stalwart, Mr Phil Molefe, was inducted to the Hall of Fame of the Southern African Broadcasting Association (SABA) in Windhoek, Namibia on Thursday, 28th September, 2017. This follows the week-long General Assembly of broadcasters from the SADC countries, including commercial private stations and business associates. A renowned journalist and […]

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    Artifact wins

      Artifact Advertising walked away with three gold, one silver and a bronze award at the 2017 New Generation Awards in Montecasino, Johannesburg, for its client the Lufthansa Group. Founded in 2012, the New Generation Social & Digital Media Awards honours South African creative agency teams for their innovative use of social and digital media, […]

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    Seed Academy making strides in the development of female entrepreneurs

      WDB Seed Fund continues to creatively address funding scarcity At a time when South Africa faces a number of significant economic challenges from slow growth to high unemployment, creating suitable funding opportunities for entrepreneurs and small businesses has never been more important. “The question of funding is not just about entrepreneurs getting the support […]

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    Video production boosted in growing CBR stable

    CBR Marketing Solutions has boosted its already comprehensive stable of digital offerings with the launch of a new video production department, CBR Productions, headed by young and dynamic film duo, Chace Geyer and Devin Risely. Says MD of CBR Marketing Solutions Craig Munitz, “Video production has been one of the services we’ve offered to clients […]

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    New Afropolitan magazine editor, Kojo Baffoe, waxes lyrical about being at the helm of his first Afropolitan issue.

    Kojo Baffoe is a media specialist, lifestyle trend-setter, content architect, radio DJ, and now the editor of the Afropolitan magazine. Here he talks about his new position and his outlook on and for the brand. “The Afropolitan is not just a magazine, it’s a brand that exists beyond printed pages,” says Baffoe. “It is a […]

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    Save the children pioneers digital engagements tool in Africa

    Johannesburg – Leading children’s rights organisation, Save the Children South Africa, is setting out to raise the bar in digital engagement in South Africa. To achieve its ambitious goals, the organisation has partnered with Sprout Performance and iKineo to enhance its supporter engagement process. The charity is hoping that a variety of tactics, such as […]

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    Judges announced for AMASA Awards 2017

    All entries are in for this year’s AMASA Awards and we are absolutely delighted with the exceptionally high standard of this year’s entries. AMASA Awards celebrate successful innovative ‘all round’ media campaigns focused on work that observes innovation, executions, trends and strategy within the media and advertising industry between 1 July 2016 and 30 June […]

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    Primedia Outdoor plants a legacy with Food & Trees for Africa

    This September, Primedia Outdoor and NGO Food & Trees for Africa celebrate their sixth Arbour Month in an ongoing partnership that seeks to promote environmental sustainability and food security across South Africa. Since the partnership began in 2011, more than 6 500 fruit and indigenous trees have been planted across the country, resulting in a […]

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    Engen remains SA’s Number One

    For a record breaking seventh consecutive year, consumers have backed Engen as their favourite petrol station in the country, reaffirming the company’s uncontested brand leadership and market strength in the South African petroleum industry. The accolade was attributed to Engen in the Sunday Times Top Brands* survey, which recognises those brands that have earned top […]

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    The Jupiter Drawing Room CT restructures

    New approach sees clients engaging directly with senior creatives and strategists. There’s no doubt that the state of the industry is tough now, and The Jupiter Drawing Room Cape Town has been looking for some time at new business models that are highly efficient, nimbler and cut out bureaucratic processes. With the loss of Windhoek […]

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    Brand Union Appoints Tanya Munetsi as Account Director

    Brand Union welcomes Tanya Munetsi who started this month as Account Director in the Johannesburg agency. Described as an optimist who is enthusiastic, thrives under pressure, and embraces change, she promises to be a dynamic addition to the largest global brand agency in South Africa. Tanya boasts an impressive education. She attained a Diploma of […]

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    First Choice: Walking the Daisies 2017 headline sponsor

    Inspiring people to #move4goodness is part of a campaign created for First Choice by Boomtown to encourage people to live a better, more healthy life. And the partnership with Walking the Daisies ties in perfectly with the campaign. “#move4goodness is all about getting people to upload videos of themselves dancing,” remarks Jess Massyn who manages […]

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    The power of personal branding

    Who you are is up to you The 30 second elevator pitch, your next social media update, your LinkedIn profile, and the answer to the question ‘tell me about yourself’ are all opportunities to make a great first impression. According to Donna Rachelson, founder of Branding & Marketing YOU, they are also ideal occasions to […]

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    IAS Announces Mergers and Acquisition Consulting Division

    After a 12 month “soft launch” and many requests for a merger and acquisition process, the Independent Agency Search & Selection company (IAS) has announced its new division –  IAS M&A. “With our extensive knowledge of the local and international marketing communications industry we are very well placed to provide this service in South Africa and […]

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    Koo Govender appointed Chairperson at AMF

    The Advertising Media Forum (AMF) has announced that Koo Govender has been appointed as the industry body’s Chairperson for 2017/18. Board members comprise senior representatives from media groups around the country, each accountable for their own portfolio. “I’m extremely humbled to be appointed in this role, especially taking into consideration the very exciting, albeit challenging […]

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    Breaking through creative boundaries and newspaper columns

    In advertising, the way to reach the consumer with the greatest impact is to use creativity to break through the clutter or to be disruptive. These terms are most often associated with out-of-home (OOH) and digital platforms respectively; however, the techniques are just as relevant and equally effective when used in print. The recent Budget […]

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    Partnerships that work to benefit the youth of South Africa

    e4 and National Skills Fund partner unlock the potential of technology graduates through extensive internship program Internships provide a vital link between academic learning and professional employment, and with strategic partnerships, these internships can be effective for business and the youth. With this in mind, e4 partnered with the EOH Youth Job Creation Initiative and […]

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    Finally Home: A 6 000kms Journey On Foot For Aluwani

    Ten years ago, FCB Joburg MD Thabang Skwambane was so moved by the plight of one small Limpopo child that he founded Aluwani to care for a community of 63 orphaned and vulnerable children, cycling unsupported from Johannesburg to Kilimanjaro to raise awareness and funds for the organisation. Skip ahead to 2017, one million days […]

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    Establishment Survey full year results unpacked

    On 3 October 2017, the two Peters, Peter Langschmidt and Peter Storrar from the Publisher Research Council (PRC) and Kantar TNS respectively will be presenting the Establishment Survey’s (ES) full year results, which for the first time includes household expenditure.  The ES is a multi-purpose, multi-media survey providing context for all media platforms and all […]

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    Marketers rejoice as tourists flock through Cape Town Int. Airport

    Who doesn’t love Cape Town, best-known for its iconic Table Mountain? Voted the second-best city in the world to visit in 2017[1] by Lonely Planet, and Best City in The Telegraph’s 2015-2016 Telegraph Travel Awards for the fourth consecutive year[2], the Mother City continues to wow leisure and business travellers, both locally and internationally. Although […]

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    From Printism to Print-o-vation

    Fact – local papers are thriving. Community newspapers have not followed the same declining trend that is affecting other print media. To buck the decline, newspapers must find inventive ways to retain and attract advertisers. And advertisers want innovation. “Historically, creative opportunities in print have been limited,” says SPARK Media’s Strategic Marketing Services Director, Justine […]

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    OMO Auto flips the gender script with progressive TV Ad

    OMO Auto washing detergent has caught the imagination of South Africans with a pioneering television commercial that challenges traditional gender roles while emphasising the efficiency of their new product. Conceptualized and executed in conjunction with team Unilever at Ogilvy & Mather, the light-hearted TV ad shows a boy hard at play around the house – […]

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    Partnering with an entrepreneurial Black-Owned Agency

    25 years ago, there very few – if any – black owned and run agencies.  Probably the only one at that time was Herdbuoys.  They represented the start of a new era in South Africa where black advertising professionals were taken far more seriously than in previous times. Today in 2017 the Independent Agency Search […]

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    Leading Dutch eLearning specialist launches South African business

    aNewSpring, a dutch-based learning technology company has announced the opening of its Johannesburg-based office with exclusive distributor, New Leaf Technologies.  Announced at the recently held E-learning Insights 2017 conference in Johannesburg and Cape Town, aNewSpring co-owner, Rene Persoon, said that it was the ideal platform to unveil plans to launch aNewSpring Africa. “We have been […]

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    Reaching decision makers with your message using data activation

    There are some marketing messages that are perfectly suited to influencing the thinking and purchases of high-powered decision makers. But how can marketing and sales teams make sure that those messages reach the right people? Amorphous Stride’s recently launched BusinessDirectors.Network has access to 133 000 Business directors and is designed to do just that.   […]

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    South Africa’s ZAlebs announces new leadership and continuing growth

    ZAlebs Is Proud To Announce The Appointment Of Managing Director Mauro Black As The Fastest-Growing Site In The Country Enters Its Next Phase Of Growth Effective immediately, Mauro Black is the new Managing Director of ZAlebs, responsible for not only its continued growth in South Africa but also heading up the company as it seeks […]

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    Multiple reading occasions halves print’s CPT

    Peter Langschmidt, consultant to the PRC (Publisher Research Council), investigates how print’s OTS (Opportunity to See) of around two per reader effectively halves the medium’s Cost per Thousand (CPT).  Print is the only medium where rate cards are based on one OTS (Opportunity to See) per reader, however new research consistently proves that the same […]

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    Ken Varejes talks tenacity and growing businesses

    Ken Varejes, Group CEO of media innovation hub Nfinity, says that many business owners reach a point in their life cycle where growth stagnates and they’re not sure how to progress.   Tenacity is defined in the dictionary as “persistent determination”. This aptly describes the central ethos of the businesses that Ken has taken a vested […]

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    Coca-Cola back in the Mass Market

    Coca-Cola has been reestablishing its OOH presence in the metro township and rural arena on an impressive scale this year. A national holding has been built up and promotes the brand’s iconic nature to strengthen Coca-Cola’s connection with South Africa’s LSM B & C consumers. This article takes a closer look at what Coca-Cola has […]

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    Tribeca PR welcomes Tyashnee Gounden as an account manager

    Tribeca Public Relations (Tribeca) has welcomed Tyashnee Gounden to the team as an account manager, working on a client portfolio that includes Saab Grintek Defence, Junior Achievement South Africa, and various upcoming project campaigns. Tyashnee’s experience includes working on local and international financial, business, travel, exhibition, medical, consumer and lifestyle brands including MMI Holdings, Momentum […]

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    Outdoor Network’s new LED digital billboard captivates Pretoria

    Garstfontein Road, Tshwane, is the latest recipient of one of Outdoor Network’s state-of-the art 3×6 LED digital rotating billboards. Positioned at the heart of one of the business centres of the city of Tshwane, it is just a stone’s throw from newly renovated Menlyn Mall, which is one of the largest malls in Africa and […]

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    Zeitz Museum of Contemporary Art Africa launches With Iconic Brand Identity

    The Zeitz Museum of Contemporary Art Africa (Zeitz MOCAA) has opened with a powerful brand identity to represent Africa’s newest cultural icon. Having been appointed the museum’s pro bono advertising agency, M&C Saatchi Abel developed the logo and brand identity to reflect the iconic status and symbolic importance of Zeitz MOCAA both for the continent and internationally. […]

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    Engen launches innovative Pharmacy Concept in Kenya

    Engen launched its first pharmacy in Kenya earlier this month at its highly-successful Hurlingham branch in Nairobi, in partnership with Payless Pharmacy. Selling over-the-counter and prescription medication, the pharmacy is yet another source of convenience for consumers to choose Engen. “This is a real value-added service to our valued customers in the Hurlingham area, entrenching […]

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    Big Wins for Cinemark at The Most Awards 2017

    Cinemark secured third place as Media Owner of the Year at the 9th annual MOST Awards. That’s not all, Cinemark also bagged first place in the Cinema category, making it three wins for three consecutive years. The MOST Awards is a celebration of excellence in the media sector. The winners were announced at a prestigious […]

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    Vega upgrades its Johannesburg campus

    The Vega school located in Bordeaux has recently expanded and upgraded their campus facilities. Vega, a brand of The Independent Institute of Education (The IIE), has invested in upgrading classrooms, learning centres and communal spaces throughout the year, incorporating various design factors that aid effective learning. “The tertiary classroom environment should be a space conducive […]

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    MMAP Wins at MOST Awards 2017- The Champion of the SMME’s

    MMAP, has been announced the winner of the Media Sales Consultants at the MOST Awards 2017, for the second year running. The annual MOST Awards, now in its ninth year, took place last night (14 September 2017) at The Wanderers Club, Illovo in Johannesburg. While the crowd of media industry leaders certainly enjoyed the opportunity […]

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    9th MOST Awards Winners announced

    Proud winners, joyful crowd, stunning décor, awesome prizes, dazzling Bollywood flash mob, music from across Africa, good food and drinks, and witty MC,Jason Goliath; all this and more completed an amazing and unforgettable night at the 9th MOST Awards ceremony at The Wanderers Club in Johannesburg.Enthusiastic industry people came in unison to applaud and celebrate […]

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    Shared value project celebrates 16 000 trees this Arbor month

    South African Abor Week, which celebrates the beauty and importance of trees between 1-7 September every year, also promotes the need to plant and maintain trees across South Africa; it has done so since the 1970s. In South Africa, trees are a crucial part of the environment, particularly in disadvantaged communities which are usually characterized […]

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    Mental Availability – What is it and why does it matter for brands?

    SPARK Media will once again be hosting a much-anticipated and enlightening Ehrenberg-Bass Institute (EBI) presentation on 3 October in Durban, 5 October in Johannesburg and 10 October in Cape Town. Our international speaker, Dr. Justin Cohen, a Senior Marketing Scientist from the Institute, will be putting forward the evidence-based case for why “Mental Availability” (being […]

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    New radio spot airs in Debonairs Pizza’s ‘Lamba Busters’ campaign

    A new radio spot – the 4th in a series promoting Debonairs Pizza’s ‘#Un-lamba yourself’ special offers – has broken on 5FM and Metro FM. As with previous spots in the campaign, ‘No Goal Today’ utilises La Bamba, the easily-recognisable foot-tapping tune made famous in 1958 by Mexican-American musician Ritchie Valens, as the auditory device […]

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    Relativ Media celebrates second birthday, looks ahead

    Maintaining positive business growth in today’s economy is a tough call for any business, even more so in a competitive category like the out of home industry. Relativ Media, a dynamic out of home media business that offers marketers opportunities in prime locations, celebrates its second birthday this month as Relativ Media. MD Brett Tucker […]

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    Share of pocket: brand adaption for the mass market

    By FMCG specialist Estee Cockcroft of Boomtown. During a recent brand emersion exercise, I spoke to a highly articulated, entrepreneurial, tavern owner in one of the local townships. Wearing a page boy hat, denim shirt and slick leather shoes he looked wildly out of place on a dilapidated wooden bench in the dirt street outside […]

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    The importance of creative in today’s data driven marketing industry

    Nineve Van Zyl, Design Lead at Sprout, shares some guidelines on what to consider when crafting compelling and effective programmatic display creatives. The majority of browsers visiting an e-commerce website don’t convert on their first visit. There are several reasons for this, but none as critical as context, i.e. understanding where in the customer journey […]

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    Internal hires see creatives realise their possibility

    Boomtown is pleased to announce the promotion of Nick de Beer to Creative Group Head, and Lara-Anne Derbyshire moves from Creative Group Head to Strategist. To fulfill client demand, Boomtown needed to secure the talent to expand the teams’ skill set and man-hours, Andrew MacKenzie, Boomtown MD explains: “Lara-Anne’s studies in psychology, her decade of […]

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    Darling campaign captures women’s imagination and blows up on social media

    #DarlingBigThankYous goes viral A recent Darling social-media campaign #DarlingBigThankYous honours the selfless women who drive our society, has gone viral on social media. Conceptualized and executed in conjunction with Conversation Lab, the campaign video has 2 324 521 views and earned 3 647 shares on Facebook, since its launch, three weeks ago. The #DarlingBigThankYous campaign […]

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    Reach 372 900 business minded people through targeted impressions

    Amongst many other target groups, SPARK Media’s ignition TARGET has got the ‘business minded’ market covered. The company’s programmatic and direct audience solution through the utilisation of their Data Management Platform (DMP), has the capability to collect and deliver relevant, customised Interest Based Audiences. “An Interest Based Audience is a group of consumers who are […]

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    DUKE creates new TVC for Heart and Stroke Foundation’s Salt Reduction Campaign

                      The Heart and Stroke Foundation South Africa (HSFSA) conjures up sombre images of heart disease, strokes and other dreaded illnesses. That’s precisely why ad agency DUKE chose a light-hearted, entertaining approach for their latest TV commercial for the non-profit organisation’s salt reduction campaign which launched the first week of September’s Heart Awareness Month.  Conceptualised […]

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    An industry compromised by in-house production companies

    by Bobby Amm, executive officer of the Commercial Producers Association of South Africa (CPA) An ad agency’s In-House Production Company (IHPC) can be a tempting choice when looking for a commercial producer. With the ‘lower costs’ and the convenience of a single supplier, most business people would consider it, especially when production costs are so […]

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    Vega and Orange Academy team up in Lagos for a brand building match made in heaven

    Teamwork certainly does make the dream work, if the recent collaboration between Vega, an educational brand of The Independent Institute of Education (The IIE), and Orange Academy Nigeria is anything to go by. While many organisations consider it counter-intuitive to work with ‘competitors’, Vega and Orange Academy proved that collaboration is vital for business and […]

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    Sprout’s growth calls for a digital operations director

    With more than 15 years’ experience as a marketing manager and client service professional, Ulrike du Toit has joined Sprout Performance Media as digital operations director this month. The programmatic media buying agency has been growing significantly since it was founded in 2013, and having Ulrike onboard will assist Sprout in optimising its service levels […]

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    Join the top team with Ads24’s Mass Market ̶ Daily Sun, Die Son and Soccer Laduma

    Ads24’s kicked off a dynamic series of activations in Johannesburg this week aimed at showcasing the many opportunities provided by key players in the mass-market arena  ̶  Daily Sun, Die Son and Soccer Laduma. To set the scene for the exciting opportunities this market affords, Ads24 brought the market to media agencies in the form […]

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    Doritos ‘battle of the bold’ winning new flavour revealed

    It all started mysteriously, grabbing consumers attention as Doritos launched two new flavours “Tomato Sizzler” and “Jalapeño Poppers” in a really engaging and creative way.  At first glance it didn’t seem all that unusual. Brands launch new flavours all the time, right? Wrong! Standing out on shelf with two competing new flavours, SA consumers were invited to […]

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    ABF hosts Poker Night on 28th September

    With media agency OMD as a headline sponsor, the ABF is looking forward to hosting media and creative agencies, and media owners at its next fundraiser on the 28th September. Cash prizes are up for grabs for first, second and third place. “We rely heavily on participation from our advertising and media industry contacts in […]

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    Beautiful News powered by Mercedes-Benz South Africa

    From September to December 2017, Beautiful News South Africa, in conjunction with its proud sponsor Mercedes-Benz South Africa, will be screening short-films of ordinary South Africans doing extraordinary things, putting a positive spin on what it means to be South African. The film viewing experience offers short videos to passengers, travellers and tourists as well […]

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    Brands go big on golf courses

    Peter Kohlöffel, National Sales Manager: Golf Ads™, says a surprisingly wide variety of brands reach their target markets on golf courses – and marketers should not miss an opportunity to engage. A round of golf is still one of South Africa’s most popular pastimes – and we boast the largest number of golfing facilities in […]

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    Mosa Mokone joins the Tribeca family

    Tribeca Public Relations has appointed Mosa Mokone as an Account Executive. Mosa joins the Tribeca consultancy team that works on a wide range of accounts, including the Peermont Hotel Group, Platinum Seed, Targus and TomTom. Mosa joined the PR industry in 2011, and has considerable experience in sport and gaming PR, in agency and on […]

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    Ireland Davenport reboots

    Communications agency Ireland Davenport has launched into an exciting new phase as a fully representative, truly South African agency. The fresh and ready Ireland Davenport has already secured blue-ribbon clients like Standard Bank (PBBSA division), Primedia and EWN, leveraging strong client relationships and relevant creative skills to produce authentically South African campaigns. The new clients […]

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    New Debonairs pizza TVC plays up size of New Cram-Decker™

    A new television commercial for Debonairs Pizza pays homage to the size and hunger-busting satisfaction delivered by its brand-new pizza innovation, the Cram-Decker™. The leading quick service restaurant in South Africa’s pizza market, the 26-year-old brand targets a broad audience that spans age and gender; in fact, any social group getting together to enjoy a […]

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    Innovative campaign drives Radisson Blu Super Breakfast launch

    Radisson Blu, the stylish, sophisticated and iconic hotel brand have launched a creative, multi-channel social-media video campaign with local agency Skript to showcase their new breakfast offerings. Inspired by the magic moments that take place around the breakfast table, the #SuperBreakfastMoments campaign celebrates the Radisson Blu brand and the industry-leading Super Breakfast experience. The creative […]

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    South African ad-tech company develops targeted solution to leverage retail’s big data stockpiles

    In response to the massive amounts of underutilised data housed by retailers worldwide, Popimedia develops ad-tech solution to provide results-based marketing across the customer journey JOHANNESBURG-based Popimedia, Africa’s largest Facebook Marketing Partner and global social media ad-tech partner, has created a tool to allow retailers full control of the customer journey, across platforms and channels, […]

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    The truth about cats and dogs (in the film industry)

    CPA insights into the new Performing Animals Protection Amendment Act. By Bobby Amm, Executive Officer, the Commercial Producers Association  The cliché that filming with animals is a challenge came sharply into focus at the end of July, with the passing of the new Performing Animals Protection Amendment Act 4 of 2016 (PAPA). This is because […]

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    Bell Pottinger – Crossing the line: when ethical conduct falls by the wayside

    The Gupta Leaks affair in South Africa lifted the lid on unacceptable PR activities on behalf of a high-risk client. Communicators must not descend into unethical behaviour. By Vincent Magwenya is the Founder and CEO of Conversations Media and Communications [This piece originally appeared as part of the IPRA Thought Leadership series of essays.] South […]

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    Vega and MMT issue annual design challenge

    South African students apply their theoretical knowledge to real-world design challenges as they create bespoke lighting solutions to brief  The 2017 edition of the MMT by Design competition is well underway, with students at Vega, an educational brand of The Independent Institute of Education (The IIE), preparing to showcase their final entries to the public. […]

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    Fak’ugesi Festival to awaken bold creativity and imagination in the 2017 Making Weekend

    A firm favourite of the Fak’ugesi African Digital Innovation Festival  firm returns this year from 8 to 11 September. The 2017 Making Weekend will once again put serious emphasis on having a whole lot of fun while learning and sharing skills in all things digital and technological. In partnership with Ericsson, ABSA Business Banking and […]

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    The MediaShop to host OOH workshop for SMMEs

    As part of The MediaShop’s ongoing engagements with media owners and partners, the agency is hosting an Out of Home (OOH) workshop on Thursday 7 September at the Bryanston Country Club. Specifically, the purpose of this workshop is to interact with SMMEs within the Out of Home sector to discuss the state of the OOH […]

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    Campaign for Millennials with Political Branding

    By: Bryen Farrell Pittner, July 2017 I grew up in the United States and have now spent 3 months in South Africa at FCB an advertising agency. We’re working on a South African youth study within the strategy department here to figure out what makes this population tick. We find that youth are concerned about […]

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    Introducing Blacksmith Collective: Where creatives merge

    Brands and businesses in the market for innovative production services can now access a curated network of creative experts thanks to Blacksmith Collective, a premium production house with a network of over 200 creative partners across South Africa. Blacksmith Collective is an innovative production collective specialising in content creation and creative problem solving. They have […]

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    IAS’s Black-owned agency list now more than 100

    With even more frequency, the Independent Agency Search & Selection Company (IAS) is being asked by marketers to help them find agencies that are black-owned and in just 20 months, the IAS has become adept and fast at matching reputable agencies with the required credentials to those clients who use B-BBEE guidelines as a sustainable […]

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    #RideWise Full Tank Thursday with Engen

    Hundreds of Gauteng Motorists who practice “safe driving” stand the chance to win an Engen petrol voucher valued at R1 500 each as part of the Engen #RideWise campaign. ‘Full Tank Thursdays’, which will take place on September 21 and September 28, will see selected motorists who are wearing their seat belts and have a […]

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    Toyota Fortuner 4X4 Enlists Support of 4 Sporting Heroes For 2017 Competition

    Toyota Fortuner 4×4 has enlisted the support of four prominent South African sports heroes for its 2017 version of the competition that enthused sports and motoring fans countrywide last year. Mountain biking champion Bianca Haw, Dakar winner Giniel De Villiers, Springbok rugby star Oupa Mohoje, and obstacle course racing heroine Hanneke Dannhauser are urging South […]

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    Transit Ads™ MyCiTicampaign a win for African Extracts

      Transit Ads™ has implemented a campaign for African Extracts that sees the brand showcased on MyCiTi buses travelling on major routes within the greater Cape Town area. Transit Ads™ has exclusive advertising rights to MyCiTi buses in Cape Town, providing a golden opportunity for brands wanting to stand out within this bustling major city. […]

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    IAS Marketers Masterclass

    How Clients and Agencies can Adapt, Evolve and be Future-Fit for the Inevitable Digital Disruption  An interactive session facilitated by Johanna McDowell, CEO of IAS, Selvin Govender, Marketing Director, Mercedes Benz South Africa, Gau Narayanan, MD, Net#work BBDO, Regional Director, BBDO Africa and Brad Reilly, Executive Creative Director, Net#work BBDO  Date:             Monday 18 September 2017 Time:             […]

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    Advertising Standards Authority of South Africa calls for applications for permanent CEO position.

    In accordance with the Business Rescue plan adopted by creditors on 25 April 2017, the ASA announces that it will be interviewing prospective candidates for the position of permanent CEO during September 2017. The Advertising Standards Authority of South Africa (ASA) is a self-regulating independent body, established by the marketing communications industry and mandated by […]

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    FCB Joburg sends graduates to one show ‘Minds Wide Open’ bootcamp

    Two talented members of FCB Joburg’s Graduate Program – Nontokozo Tshabalala and Shannon Koor – have won a rigorous internal evaluation process and will be flying to Michigan State University in the United States to attend the highly respected Minds Wide Open workshop.    Minds Wide Open forms part of the One Show bootcamp initiative […]

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    SPARK Media extends reach of ROOTS data beyond agencies

    ROOTS is South Africa’s largest urban community survey providing powerful insights into consumer’s purchasing behaviour and media consumption habits at a local level. Previously ROOTS data has primarily been accessible to media agencies and SPARK Media’s direct clients. Until now. Through BMi Research and a bespoke software programme Storyteller by SPARK Media, the reach of […]

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    Tanja Lategan – new MD at Creative Spark

    Lategan started working in the digital technology industry 14 years ago. Her career in digital marketing kicked off with Naspers’ Touchline Media in 2006, where she played a vital role in building and growing their digital media department. In 2008 she was approached by Primedia Online and accepted the position of Commercial Director, where she assumed […]

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    Outdoor Network’s burning billboard keeps it legal

    British American Tobacco South Africa (BATSA), Joe Public United have teamed up with Outdoor Network in association with Beith Digital to create an eye-popping ‘burning billboard’ that draws attention to the problem with smoking illegal cigarettes. Clearly visible in a prime location, the Johannesburg billboard’s special effects are entertaining and educating a highly sought-after audience […]

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    Engagement vital to digital transformation

    Organisations are urged to embrace digital transformation to remain competitive. Jonathan Jardim, software developer at SilverBridge Holdings, believes that while technology forms an important part of this process, the human element should not be forgotten. “We are living in a connected world where companies are competing against global organisations. Customers are also more technology literate […]

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    Creative Spark appoints Tanja Lategan as new MD

    Digital Agency Creative Spark today announced the appointment of new Managing Director, Tanja Lategan, who will steer the digital agency through its next phase of growth and ramp up the company’s integrated marketing offering. Creative Spark, acquired by the M&C Saatchi Group in 2015, is a Johannesburg and Cape Town-based specialist digital agency partnering with […]

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    Marketing in a Technical Recession

      By: John Faia, GM: Mall Ads™ One of the burning issues at the moment is that we are in a technical recession. Any marketer would be forgiven for getting a fright: “recession” is one of those economic terms that strikes fear into the heart of the consumer, affecting the consumer mindset and spilling over, […]

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    Canal Walk reinventing the shopping experience

    If there’s any shopping destination that takes shopping seriously, it’s Canal Walk. Not only do global brands flock to the centre, but shoppers from all over the world come to appreciate the grandeur and beauty of Canal Walk Shopping Centre. Known as one of Africa’s leading retail, leisure and entertainment destinations, in the heart of Century […]

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    Primedia Unlimited’s Bionic rewarded by Facebook

         Facebook Marketing Partners has identified Bionic, powered in sub-Sahara by Primedia Unlimited, as its 2017 Innovation Spotlight Award winner in the Omnichannel: Online and Offline Sales category.  The awards call for the year’s most exciting new technologies built on Facebook’s Application Programming Interface (API) to solve marketing challenges. “Bionic is a platform designed to manage and […]

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    Brand Union develops Johannesburg Philharmonic Orchestra’s new brand identity

    By Mathew Weiss: Managing Director of Brand Union Africa As I sat there enjoying Olga Kern’s virtuoso rendition of Tchaikovsky’s Piano Concerto No.1, I felt immensely proud to have contributed, in a small way, to the relaunch of the Johannesburg Philharmonic Orchestra (JPO). Brand Union, the company I lead, had developed the new brand identity.  The […]

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    Platinum Seed partners with Brightplan

    San Francisco-based Brightplan has appointed leading South African digital creative consultancy Platinum Seed as its digital partner, preferring the local agency over others. The partnership will kick off with Platinum designing and developing the user-experience and user interface for BrightPlan’s launch website. They will also be responsible for developing a go-to-market strategy for the product, […]

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    Vega students elected to sit on BCSA’s first student council

    Vega, a brand of The Independent Institute of Education (The IIE), is proud to announce that 11 of its students will form the Brand Council South Africa (BCSA) Student Council, which will contribute towards the BCSA’s vision of creating a unified voice for the professional branding community in South Africa. The BCSA Student Council is […]

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    The future of creative innovation and technology takes centre stage

    With its bold and daring theme of ‘brave tech hearts beat as one’ the 2017 Fak’ugesi African Digital Innovation Festival will once again pioneer uniquely African technology and creativity in an electrifying ten-day programme, from 6 to 16 September, to showcase the power of innovative collaboration. This year’s festival once again promises a unique, fresh […]

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    Top 4 ways to win with archetypes on Instagram

    By Hannah Robbins, Cultural Insight team in the UK. Brand archetypes used to be expressed through packaging, communications and websites. But the touchpoints for brands are increasing; through visual social media such as Instagram, businesses are finding that they need new ways to keep their brands engaging and consistent to have a strong and distinctive […]

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    A History of Women in Advertising

    By: Keshia Patchiappen, Condriac CEO In a highly transformative and evolving industry, the South African advertising landscape is not as representative as one would expect from such a progressive and diverse nation. Digital marketing in South Africa is still demonstrating an imbalanced gender dynamic. In an industry where 45% of the workplace is female, a […]

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    See the animal behind the commodity

    ‘See the animal behind the commodity’ is the inspiration behind a new print campaign conceptualised by Artifact Advertising for their client, the Endangered Wildlife Trust (EWT), whose current focus is on the growing illegal trade in wildlife. EWT Communication and Brand Manager Belinda Glenn says the illegal trade in wildlife and wildlife products is thought […]

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    Jacaranda FM scoops Outdoor Media Silver Award at the 39th Annual Loeries

    The ‘More Music You Love’ campaign was not only a winner amongst the Jacaranda FM listeners, it also earned its well-deserved place at the prestigious Loerie Awards that took place last weekend at the Durban International Convention Centre (ICC). This Jacaranda FM campaign, executed by Halo advertising, won Silver in the Outdoor Media category, adding […]

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    Vega students steal the show with 8 awards at Loeries 2017

    This past weekend saw students from Vega, a brand of The Independent Institute of Education (The IIE), take home eight Loeries at the 39th Annual Loerie Awards which took place on 19 August 2017 at the Durban ICC. Both gold awards for integrated campaign work were awarded to Vega students, which is the school’s strategic […]

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    Finalists announced for South Africa’s premier entrepreneurial competition

    Now in its 29th year, the Entrepreneur of the Year® competition sponsored by Sanlam and Business/Partners has built up a stellar reputation of attracting and celebrating excellence in entrepreneurship. Following a tough preliminary round, a shortlist of 15 standout entrants has made it through to the final round of the 2017 edition of the competition. […]

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    Eveready South Africa welcomes ASA ruling

    Eveready South Africa welcomes the Advertising Standards Authority (ASA) decision to uphold its complaints relating to Duracell’s “10 x longer” claims. Following its investigation into the testing claims, statements made in advertising small print, Eveready South Africa (Eveready) referred a recent Duracell advertising campaign to the ASA to consider whether it breached five codes within the South […]

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    Homegrown business Mr Delivery gets a bold and bright brand makeover

    New look and feel positions Mr D Food as the premier food delivery service in SA… Over the past year, door-to-door food delivery has become a highly competitive space. As the most established and farthest-reaching local service, Mr Delivery has dominated the SA market and in keeping with technological developments and trends, Mr Delivery developed […]

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    House of Brave creates 1Life’s new brand TVC

    There is a great leveller and a unifying truth in life, that regardless of how rich or poor, successful or not, whether male or female, virtuous or corrupt, we will all one day bid this mortal existence farewell; a truth clearly captured and executed by House of Brave for client 1Life’s new brand TVC launched […]

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    Kyle Lewis takes home nine Loeries

    Arcade Content’s Kyle Lewis took home nine Loerie Awards on the weekend: Gold, four Silvers, three Bronzes and a Craft. Going into the awards, Kyle and Egg Films’ Sunu each had 15 finalists, more than any other South African directors. Kyle directed Mr Madumane, the Cassper Nyovest music video that formed part of King James’ Conspicuous Savers campaign […]

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    Sunu the most awarded director at #Loeries2017

    Egg Films’ Sunu was the most awarded director at The Loerie Awards; his Absolut One Source campaign with Native VML and Khuli Chana took home 11 awards from 15 nominations: two Golds, three Silvers, two Bronzes and four Craft Certificates, including one for Direction. Original Is Never Finished, Egg’s adidas Originals campaign with Johannes Leonardo and RSA […]

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    Phonefinder.co.za boosts targeting with DMP implementation

    Local online cellular contract comparison engine, Phonefinder.co.za has boosted its ad targeting capabilities with the implementation of a Data Management Platform (DMP). Lance Krom, founder and managing director at Phonefinder, explains that a DMP is a centralised platform that aggregates cross-channel audience data. The system analyses this data and generates audience segments, or packets based […]

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    Nielsen announces Africa’s first Digital Audience metric

    The entrenchment of Nielsen’s Digital Ad Ratings (DAR) in the South African media market, heralds a new era of audience-based advertising metrics where advertisers now know who, as opposed to just what, consumers engage with digital advertising across screens and publishers. DAR is powered by aggregated, anonymous information from the world’s largest third party, demographic […]

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    Jury Presidents Announced for Eurobest 2017

    South Africa, the European Festival of Creativity produced by Cannes Lions has announced its Jury Presidents for the 2017 Festival. Jose Papa, Managing Director of Cannes Lions commented, “Every year the eurobest juries feature an exciting mix of fantastic regional talent and global creative leaders. European creativity leads the way in so many areas and […]

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    IAS appoints Hlamazi Mabunda as Project Manager and Consultant

    The Independent Agency Search & Selection Company (IAS) is pleased to announce the appointment of Hlamazi Mabunda as its project manager and consultant. Hlamazi graduated from the AAA School of Advertising with a Diploma in Integrated marketing communications and a specialization in business management more than six years ago.  Her first job as an intern […]

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    Year-end events – should you bother?

    It’s that time of year, just past the half past mark, where the inevitable question arises at the boardroom table: “What are we going to do for our year end event this year?” Blank stares and exasperated sighs follow, rooted in a belief that it doesn’t really matter what we do, it’ll be the same outcome […]

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    FCB Africa Appoints Group Chief Account Leadership Officer

    FCB Africa has appointed Romaine Mackenzie to a new portfolio within the FCB Africa group of agencies. As Group Chief Account Leadership Officer, Mackenzie will be responsible for working closely with all group companies to entrench the goals and ambition for account leadership across FCB Africa’s business. Mackenzie joined FCB 15 years ago and is […]

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    Research Fusion soon to be a reality in South Africa

    The ‘Holy Grail’ of media research will soon become reality in the form of Fusion, offering multiple hub and donor studies. The Publisher Research Council (PRC) and Nielsen recently held an industry workshop to discuss exactly how Fusion works and all its possible survey options.   The days of one dimensional AMPS numbers are long gone […]

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    Digital Africa Exhibition and Beats Bloc Party among exceptional highlights of 2017 Fak’ugesi Festival

    From 6 to 16 September, the Fak’ugesi African Digital Innovation Festival is back in Johannesburg to celebrate technology, creativity, collaboration and innovation from across the African continent. The highly anticipated 2017 festival will officially open with the launch of the Fak’ugesi Digital Africa Exhibition on 8 September and close with the Festival Finale – Fak’ugesi […]

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    Vega students selected as semi-finalists in Adobe Design Achievers Awards

    The Adobe Design Achievers Awards (AADA), one of the largest print and digital design student competitions in the world, has selected four student teams from Vega, an educational brand of The Independent Institute of Education (The IIE), to go through to the AADA 2017 semi-finals. “The AADAs offer young designers the opportunity to launch their […]

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    Brands & Politics: Make A Stand

    However, the brand is also speaking out in other countries where it has established a presence, like the United Kingdom. According to Hannah Robbins, Project Executive, Kantar Added Value, in a cultural climate where refugees and immigrants are often persecuted and shamed, Nando’s came out in support of employing immigrants. Through the hashtag #EveryoneIsWelcome, they […]

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    Keshia Patchiappen: Intern to CEO

    In an industry where a mere 3% of directorship is held by women, Keshia Patchiappen is paving the way for women of colour with her dynamic, strategic approach to the realm of digital marketing and communications. Keshia has experienced a stellar career trajectory, rising from an intern to CEO through 11 years of experience across […]

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    Limited edition Red Bull Culture Clash cans launched

    Red Bull Culture Clash fans have a new way to get behind their favourite crew with the launch of four limited edition Red Bull Culture Clash cans, each featuring one of the headline artists namely; AKA, DJ Tira, Patoranking and Admiral & Jahseed. The limited edition set of cans are now available in-store nationally. Red […]

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    SA’s Protection of Personal Information Act has a bigger, foreign brother you must meet

    Many South African businesses have now heard of the Protection of Personal Information Act (or POPI), and some have even spent time and money implementing their policies to prepare for their new responsibilities in terms of it. Businesses have realized that compliance with this new local data protection regime brings not only a good reputation […]

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    The commercial industry: built on the backs of production companies

    By Bobby Amm, Executive Officer, the Commercial Producers Association  You don’t hire a dentist to do brain surgery. You hire a qualified, accomplished, and trustworthy neurosurgeon who can carry out meticulous craniotomies while brushing their teeth. Sourcing a production house for your commercial shouldn’t be any different. Because even though an advertising agency’s in-house production company (IHPC) […]

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    IAS repeats its sponsorship of the Agency Credentials award at the 2017 Assegai Awards

    Following a successful launch of the “world’s first”Agency Credentials Award in 2016, the IAS will continue to sponsor the IAS Agency Credentials award category in this year’s Assegai Awards. The aim of the award is to recognise an agency’s credentials set – written credentials document as well as “Talking Heads” agency show reel – within […]

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    Independent Agencies are ready to take South Africa’s ad industry into the future

    by: Tom Manners, MD, Clockwork Media Independence has been a heavily debated topic in the headlines lately, from Brexit to American protectionism. Whether in economics, politics, sociology, or business there’s something to be said for the freedom to self-actualise without constraint – to take risks and be solely accountable for their outcomes. The world of […]

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    Sprout Wins Google Bonanza

    Sprout Performance Media Partners is celebrating after it recently won the Google Bonanza for its efforts in increasing its ad extension adoption rates. Extensions expand digital ads with additional information, which usually increases an ad’s click-through-rate substantially, because the ad will then attract greater visibility and prominence on the search results page. Extension formats include like call buttons, location information, […]

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    Women’s Month: only 11% of creatives globally are female

    It’s Not Pie, by Sonja Fahn, Creative Director at Brand Union Africa According to AdAge, only 11% of creatives globally are female. And the 3% Conference started a few years back because someone worked out only 3% of creative directors were women. Admittedly in South Africa we also have the huge issue of racial representation […]

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    FCB Cape Town creates dramatic new #SafelyHome commercial

      Safely Home, the Western Cape Government’s Department of Transport & Public Works’ road safety campaign, has released a new hard-hitting TV commercial created by FCB Cape Town and Egg Films. The dramatic commercial, titled ‘The Knock-On Effect’, illustrates how you can avoid the devastating knock-on effect of a crash when you knock just 5kph […]

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    Tulips and Chimneys prove they’re worth their salt with new Cerebos animation

    Snow, Tulips and Chimneys’ new animation, is the first television commercial in over 20 years for Cerebos, South Africa’s favourite salt brand. They jumped at the opportunity to add another iconic South African brand to their reel, which includes work for the likes of All Gold, Bakers Biscuits, Clover and M-Net. “We’re just waiting on […]

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    Why creative success requires bravery and intuition!

    By Adam Weber, executive creative partner – M&C Saatchi Abel Johannesburg In a pivotal episode of the classic series Band of Brothers, it’s mid-winter in the Ardennes forest region. The frozen and exhausted soldiers of the 101st Airborne Division, Easy Company, advance towards the Belgian town of Foy. During the attack, their commander, Lieutenant Norman Dike falls apart […]

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    Why you should be thinking about furthering your education!

      Contemporary workplace environments would probably be unrecognisable to yester-year’s employees, because – aside from gigantic indoor slides and ‘nap rooms’ – job titles and roles are constantly changing to keep up with ever-evolving marketplace demands. From game development to fashion technology and trend analysis, there are more career avenues to pursue and keep up […]

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    The Critical Role of Out-of-Home (OOH) in the Marketing Mix.

    With almost two-thirds of all consumer purchases made within half an hour of being exposed to Out-of-Home advertising, its time to revisit the critical role the medium plays in the broader marketing mix. Roadside Outdoor Audience Data (ROAD) now provides rich data on the consumption and impact of billboards, and integrated with other media stats […]

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    OOH flies high in airports as passenger numbers increase

    Air travel is booming. The number of trips taken by plane somewhere in the world could increase to around 13 billion by 2030 and demand for air travel has doubled every 15 years this century, according to Global Construction Review magazine. The global industry is expected to grow by an average of 4.7% a year, […]

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    Golf TV introduces new Golf Equipment Segment

    Golf Ads™ is proud to announce the launch of a brand new promotional segment on Golf TV™ – the Golf Equipment Segment. The segment is specifically designed to showcase golfing equipment, which is extremely relevant to the golfing audience. The Equipment Segment is a new feature on the digital television network,which flights in golf club […]

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    Which Archetype will win the Game of Thrones?

    By Alexandre Thomas, Director, Kantar Added Value UK. Game of Thrones’ 7th season premiered on July 16 and made history, once again, by dominating the ratings and the headlines. But is the success of Game of Thrones owed solely to the thrilling twist-and-turn filled story? At Kantar Added Value, we think not. Rather, we think the […]

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    Artifact Print achieves Broad-Based Black Economic Empowerment (BBBEE) Level 2

    Artifact Print, a print and production company in the Artifact Advertising stable, has achieved Broad-Based Black Economic Empowerment (BBBEE) Level 2 status with a 51% black shareholding. This achievement is part of Artifact’s commitment to transformation in South Africa. Thanks to Artifact’s new status, it has already been able to conclude an agreement with Nissan South […]

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    Where are all the feminists in digital?

    by Hellocomputer’s Cape Town Managing Director, Robyn Campbell. Just this week Google made headlines when an internal memo distributed by one of its engineers went public. His opinion on gender equality included this landmine: “Distribution of preferences and abilities of men and women differ in part due to biological causes and that these differences may […]

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    The Women in Marketing Awards goes Global

    Women in Marketing (WIM) are pleased to announce the 7th annual Women In Marketing Awards celebrating the successes and advances made by women in the marketing, advertising and communications fields, and their male supporters. This year’s award takes place on the 16th November at the Ham Yard Hotel, London. In 2004, Ade Onilude, a then […]

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    WDB Investment Holdings increase equity stake in Seed Engine to 51%

    Partnership reaffirms commitment to development of black women and youth entrepreneurs WDB Investment Holdings (WDBIH) has increased its stake in Seed Engine (incorporating Seed Academy and the WDB Seed Fund) from 35% to 51%, officially confirming Seed Engine as a proudly 51% black women owned company. Venture capital company Grovest is Seed Engine’s second major […]

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    Gareth Grant joins The MediaShop

    The MediaShop’s Johannesburg MD, Kgaugelo Maphai, has announced the appointment of Gareth Grant as Business Unit Manager to head up the Nedbank account.  “We’re delighted to have Gareth on board and we’re already seeing the positive impact and attitude he has been displaying in the few short days since he’s been with the team,” says […]

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    Five inspiring young women blazing trails in SA creative industries

    The South African professional landscape is bursting with talented and passionate young women making waves in their respective fields, but women are still considerably under-represented at top levels across industries.  More needs to be done to recognise and showcase their achievements, particularly to inspire budding creatives at school level to go out and make their […]

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    Brand Council South Africa Selects Student Council

    The Brand Council South Africa recently announced its newly formed Student Council.  The Brand Council South Africa (BCSA) aims to create a vehicle that will represent the whole industry, have the rigour to deal with issues pertaining to the way business is conducted, and manage how the industry ensures sustainability of quality talent. To achieve […]

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    Engen KlevaKidz puts paraffin safety first

    The annual Engen KlevaKidz has kicked off with its unique brand of industrial theatre set to engage and educate learners across South Africa about the importance of paraffin safety. Engen are South Africa’s leading supplier of paraffin, through the Laurel Paraffin brand. Engen KlevaKidz takes the form of an interactive educational stage drama relaying key […]

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    FCB responsible for the lion’s share of SA’s iconic ads

    FCB Africa – and its creative teams over the years – is responsible for the lion’s share of South Africa’s iconic television ads in the post-Apartheid era. The South African edition of the Huffington Post recently wrote that reflections on life after Nelson Mandela’s release ‘evoke a mixture of contempt and sadness, as well as […]

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    AMASA AWARDS 2017 Deadline Extended

    Due to high volume of requests AMASA AWARDS deadline has been extended to the 12th August 2017 Entries open:                                                  3rd July 2017 Entries close (extended deadline):               Midnight 12th August 2017(enter now) Shortlist announced:                                    Week of 18 September 2017 AMASA Gala Evening:                                   12th October 2017  ( Book tickets now) With a large […]

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    The bright value of Local News Networks

    In a recent educational and awareness campaign for national power provider Eskom, SPARK Media demonstrated the value of hyper local online educational content to areas that would benefit from a new power development, exceeding expectations in the process. The Caxton Local News Network (LNN) comprises of 77 hyper local online news sites across South Africa […]