ALL Industry News

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    OMO Auto flips the gender script with progressive TV Ad

    OMO Auto washing detergent has caught the imagination of South Africans with a pioneering television commercial that challenges traditional gender roles while emphasising the efficiency of their new product. Conceptualized and executed in conjunction with team Unilever at Ogilvy & Mather, the light-hearted TV ad shows a boy hard at play around the house – […]

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    Partnering with an entrepreneurial Black-Owned Agency

    25 years ago, there very few – if any – black owned and run agencies.  Probably the only one at that time was Herdbuoys.  They represented the start of a new era in South Africa where black advertising professionals were taken far more seriously than in previous times. Today in 2017 the Independent Agency Search […]

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    Leading Dutch eLearning specialist launches South African business

    aNewSpring, a dutch-based learning technology company has announced the opening of its Johannesburg-based office with exclusive distributor, New Leaf Technologies.  Announced at the recently held E-learning Insights 2017 conference in Johannesburg and Cape Town, aNewSpring co-owner, Rene Persoon, said that it was the ideal platform to unveil plans to launch aNewSpring Africa. “We have been […]

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    Reaching decision makers with your message using data activation

    There are some marketing messages that are perfectly suited to influencing the thinking and purchases of high-powered decision makers. But how can marketing and sales teams make sure that those messages reach the right people? Amorphous Stride’s recently launched BusinessDirectors.Network has access to 133 000 Business directors and is designed to do just that.   […]

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    South Africa’s ZAlebs announces new leadership and continuing growth

    ZAlebs Is Proud To Announce The Appointment Of Managing Director Mauro Black As The Fastest-Growing Site In The Country Enters Its Next Phase Of Growth Effective immediately, Mauro Black is the new Managing Director of ZAlebs, responsible for not only its continued growth in South Africa but also heading up the company as it seeks […]

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    Multiple reading occasions halves print’s CPT

    Peter Langschmidt, consultant to the PRC (Publisher Research Council), investigates how print’s OTS (Opportunity to See) of around two per reader effectively halves the medium’s Cost per Thousand (CPT).  Print is the only medium where rate cards are based on one OTS (Opportunity to See) per reader, however new research consistently proves that the same […]

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    Ken Varejes talks tenacity and growing businesses

    Ken Varejes, Group CEO of media innovation hub Nfinity, says that many business owners reach a point in their life cycle where growth stagnates and they’re not sure how to progress.   Tenacity is defined in the dictionary as “persistent determination”. This aptly describes the central ethos of the businesses that Ken has taken a vested […]

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    Coca-Cola back in the Mass Market

    Coca-Cola has been reestablishing its OOH presence in the metro township and rural arena on an impressive scale this year. A national holding has been built up and promotes the brand’s iconic nature to strengthen Coca-Cola’s connection with South Africa’s LSM B & C consumers. This article takes a closer look at what Coca-Cola has […]

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    Tribeca PR welcomes Tyashnee Gounden as an account manager

    Tribeca Public Relations (Tribeca) has welcomed Tyashnee Gounden to the team as an account manager, working on a client portfolio that includes Saab Grintek Defence, Junior Achievement South Africa, and various upcoming project campaigns. Tyashnee’s experience includes working on local and international financial, business, travel, exhibition, medical, consumer and lifestyle brands including MMI Holdings, Momentum […]

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    Outdoor Network’s new LED digital billboard captivates Pretoria

    Garstfontein Road, Tshwane, is the latest recipient of one of Outdoor Network’s state-of-the art 3×6 LED digital rotating billboards. Positioned at the heart of one of the business centres of the city of Tshwane, it is just a stone’s throw from newly renovated Menlyn Mall, which is one of the largest malls in Africa and […]

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    Zeitz Museum of Contemporary Art Africa launches With Iconic Brand Identity

    The Zeitz Museum of Contemporary Art Africa (Zeitz MOCAA) has opened with a powerful brand identity to represent Africa’s newest cultural icon. Having been appointed the museum’s pro bono advertising agency, M&C Saatchi Abel developed the logo and brand identity to reflect the iconic status and symbolic importance of Zeitz MOCAA both for the continent and internationally. […]

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    Engen launches innovative Pharmacy Concept in Kenya

    Engen launched its first pharmacy in Kenya earlier this month at its highly-successful Hurlingham branch in Nairobi, in partnership with Payless Pharmacy. Selling over-the-counter and prescription medication, the pharmacy is yet another source of convenience for consumers to choose Engen. “This is a real value-added service to our valued customers in the Hurlingham area, entrenching […]

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    Big Wins for Cinemark at The Most Awards 2017

    Cinemark secured third place as Media Owner of the Year at the 9th annual MOST Awards. That’s not all, Cinemark also bagged first place in the Cinema category, making it three wins for three consecutive years. The MOST Awards is a celebration of excellence in the media sector. The winners were announced at a prestigious […]

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    Vega upgrades its Johannesburg campus

    The Vega school located in Bordeaux has recently expanded and upgraded their campus facilities. Vega, a brand of The Independent Institute of Education (The IIE), has invested in upgrading classrooms, learning centres and communal spaces throughout the year, incorporating various design factors that aid effective learning. “The tertiary classroom environment should be a space conducive […]

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    MMAP Wins at MOST Awards 2017- The Champion of the SMME’s

    MMAP, has been announced the winner of the Media Sales Consultants at the MOST Awards 2017, for the second year running. The annual MOST Awards, now in its ninth year, took place last night (14 September 2017) at The Wanderers Club, Illovo in Johannesburg. While the crowd of media industry leaders certainly enjoyed the opportunity […]

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    9th MOST Awards Winners announced

    Proud winners, joyful crowd, stunning décor, awesome prizes, dazzling Bollywood flash mob, music from across Africa, good food and drinks, and witty MC,Jason Goliath; all this and more completed an amazing and unforgettable night at the 9th MOST Awards ceremony at The Wanderers Club in Johannesburg.Enthusiastic industry people came in unison to applaud and celebrate […]

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    Shared value project celebrates 16 000 trees this Arbor month

    South African Abor Week, which celebrates the beauty and importance of trees between 1-7 September every year, also promotes the need to plant and maintain trees across South Africa; it has done so since the 1970s. In South Africa, trees are a crucial part of the environment, particularly in disadvantaged communities which are usually characterized […]

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    Mental Availability – What is it and why does it matter for brands?

    SPARK Media will once again be hosting a much-anticipated and enlightening Ehrenberg-Bass Institute (EBI) presentation on 3 October in Durban, 5 October in Johannesburg and 10 October in Cape Town. Our international speaker, Dr. Justin Cohen, a Senior Marketing Scientist from the Institute, will be putting forward the evidence-based case for why “Mental Availability” (being […]

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    New radio spot airs in Debonairs Pizza’s ‘Lamba Busters’ campaign

    A new radio spot – the 4th in a series promoting Debonairs Pizza’s ‘#Un-lamba yourself’ special offers – has broken on 5FM and Metro FM. As with previous spots in the campaign, ‘No Goal Today’ utilises La Bamba, the easily-recognisable foot-tapping tune made famous in 1958 by Mexican-American musician Ritchie Valens, as the auditory device […]

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    Relativ Media celebrates second birthday, looks ahead

    Maintaining positive business growth in today’s economy is a tough call for any business, even more so in a competitive category like the out of home industry. Relativ Media, a dynamic out of home media business that offers marketers opportunities in prime locations, celebrates its second birthday this month as Relativ Media. MD Brett Tucker […]

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    Share of pocket: brand adaption for the mass market

    By FMCG specialist Estee Cockcroft of Boomtown. During a recent brand emersion exercise, I spoke to a highly articulated, entrepreneurial, tavern owner in one of the local townships. Wearing a page boy hat, denim shirt and slick leather shoes he looked wildly out of place on a dilapidated wooden bench in the dirt street outside […]

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    The importance of creative in today’s data driven marketing industry

    Nineve Van Zyl, Design Lead at Sprout, shares some guidelines on what to consider when crafting compelling and effective programmatic display creatives. The majority of browsers visiting an e-commerce website don’t convert on their first visit. There are several reasons for this, but none as critical as context, i.e. understanding where in the customer journey […]

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    Internal hires see creatives realise their possibility

    Boomtown is pleased to announce the promotion of Nick de Beer to Creative Group Head, and Lara-Anne Derbyshire moves from Creative Group Head to Strategist. To fulfill client demand, Boomtown needed to secure the talent to expand the teams’ skill set and man-hours, Andrew MacKenzie, Boomtown MD explains: “Lara-Anne’s studies in psychology, her decade of […]

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    Darling campaign captures women’s imagination and blows up on social media

    #DarlingBigThankYous goes viral A recent Darling social-media campaign #DarlingBigThankYous honours the selfless women who drive our society, has gone viral on social media. Conceptualized and executed in conjunction with Conversation Lab, the campaign video has 2 324 521 views and earned 3 647 shares on Facebook, since its launch, three weeks ago. The #DarlingBigThankYous campaign […]

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    Reach 372 900 business minded people through targeted impressions

    Amongst many other target groups, SPARK Media’s ignition TARGET has got the ‘business minded’ market covered. The company’s programmatic and direct audience solution through the utilisation of their Data Management Platform (DMP), has the capability to collect and deliver relevant, customised Interest Based Audiences. “An Interest Based Audience is a group of consumers who are […]

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    DUKE creates new TVC for Heart and Stroke Foundation’s Salt Reduction Campaign

                      The Heart and Stroke Foundation South Africa (HSFSA) conjures up sombre images of heart disease, strokes and other dreaded illnesses. That’s precisely why ad agency DUKE chose a light-hearted, entertaining approach for their latest TV commercial for the non-profit organisation’s salt reduction campaign which launched the first week of September’s Heart Awareness Month.  Conceptualised […]

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    An industry compromised by in-house production companies

    by Bobby Amm, executive officer of the Commercial Producers Association of South Africa (CPA) An ad agency’s In-House Production Company (IHPC) can be a tempting choice when looking for a commercial producer. With the ‘lower costs’ and the convenience of a single supplier, most business people would consider it, especially when production costs are so […]

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    Vega and Orange Academy team up in Lagos for a brand building match made in heaven

    Teamwork certainly does make the dream work, if the recent collaboration between Vega, an educational brand of The Independent Institute of Education (The IIE), and Orange Academy Nigeria is anything to go by. While many organisations consider it counter-intuitive to work with ‘competitors’, Vega and Orange Academy proved that collaboration is vital for business and […]

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    Sprout’s growth calls for a digital operations director

    With more than 15 years’ experience as a marketing manager and client service professional, Ulrike du Toit has joined Sprout Performance Media as digital operations director this month. The programmatic media buying agency has been growing significantly since it was founded in 2013, and having Ulrike onboard will assist Sprout in optimising its service levels […]

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    Join the top team with Ads24’s Mass Market ̶ Daily Sun, Die Son and Soccer Laduma

    Ads24’s kicked off a dynamic series of activations in Johannesburg this week aimed at showcasing the many opportunities provided by key players in the mass-market arena  ̶  Daily Sun, Die Son and Soccer Laduma. To set the scene for the exciting opportunities this market affords, Ads24 brought the market to media agencies in the form […]

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    Doritos ‘battle of the bold’ winning new flavour revealed

    It all started mysteriously, grabbing consumers attention as Doritos launched two new flavours “Tomato Sizzler” and “Jalapeño Poppers” in a really engaging and creative way.  At first glance it didn’t seem all that unusual. Brands launch new flavours all the time, right? Wrong! Standing out on shelf with two competing new flavours, SA consumers were invited to […]

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    ABF hosts Poker Night on 28th September

    With media agency OMD as a headline sponsor, the ABF is looking forward to hosting media and creative agencies, and media owners at its next fundraiser on the 28th September. Cash prizes are up for grabs for first, second and third place. “We rely heavily on participation from our advertising and media industry contacts in […]

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    Beautiful News powered by Mercedes-Benz South Africa

    From September to December 2017, Beautiful News South Africa, in conjunction with its proud sponsor Mercedes-Benz South Africa, will be screening short-films of ordinary South Africans doing extraordinary things, putting a positive spin on what it means to be South African. The film viewing experience offers short videos to passengers, travellers and tourists as well […]

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    Brands go big on golf courses

    Peter Kohlöffel, National Sales Manager: Golf Ads™, says a surprisingly wide variety of brands reach their target markets on golf courses – and marketers should not miss an opportunity to engage. A round of golf is still one of South Africa’s most popular pastimes – and we boast the largest number of golfing facilities in […]

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    Mosa Mokone joins the Tribeca family

    Tribeca Public Relations has appointed Mosa Mokone as an Account Executive. Mosa joins the Tribeca consultancy team that works on a wide range of accounts, including the Peermont Hotel Group, Platinum Seed, Targus and TomTom. Mosa joined the PR industry in 2011, and has considerable experience in sport and gaming PR, in agency and on […]

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    Ireland Davenport reboots

    Communications agency Ireland Davenport has launched into an exciting new phase as a fully representative, truly South African agency. The fresh and ready Ireland Davenport has already secured blue-ribbon clients like Standard Bank (PBBSA division), Primedia and EWN, leveraging strong client relationships and relevant creative skills to produce authentically South African campaigns. The new clients […]

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    New Debonairs pizza TVC plays up size of New Cram-Decker™

    A new television commercial for Debonairs Pizza pays homage to the size and hunger-busting satisfaction delivered by its brand-new pizza innovation, the Cram-Decker™. The leading quick service restaurant in South Africa’s pizza market, the 26-year-old brand targets a broad audience that spans age and gender; in fact, any social group getting together to enjoy a […]

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    Innovative campaign drives Radisson Blu Super Breakfast launch

    Radisson Blu, the stylish, sophisticated and iconic hotel brand have launched a creative, multi-channel social-media video campaign with local agency Skript to showcase their new breakfast offerings. Inspired by the magic moments that take place around the breakfast table, the #SuperBreakfastMoments campaign celebrates the Radisson Blu brand and the industry-leading Super Breakfast experience. The creative […]

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    South African ad-tech company develops targeted solution to leverage retail’s big data stockpiles

    In response to the massive amounts of underutilised data housed by retailers worldwide, Popimedia develops ad-tech solution to provide results-based marketing across the customer journey JOHANNESBURG-based Popimedia, Africa’s largest Facebook Marketing Partner and global social media ad-tech partner, has created a tool to allow retailers full control of the customer journey, across platforms and channels, […]

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    The truth about cats and dogs (in the film industry)

    CPA insights into the new Performing Animals Protection Amendment Act. By Bobby Amm, Executive Officer, the Commercial Producers Association  The cliché that filming with animals is a challenge came sharply into focus at the end of July, with the passing of the new Performing Animals Protection Amendment Act 4 of 2016 (PAPA). This is because […]

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    Bell Pottinger – Crossing the line: when ethical conduct falls by the wayside

    The Gupta Leaks affair in South Africa lifted the lid on unacceptable PR activities on behalf of a high-risk client. Communicators must not descend into unethical behaviour. By Vincent Magwenya is the Founder and CEO of Conversations Media and Communications [This piece originally appeared as part of the IPRA Thought Leadership series of essays.] South […]

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    Vega and MMT issue annual design challenge

    South African students apply their theoretical knowledge to real-world design challenges as they create bespoke lighting solutions to brief  The 2017 edition of the MMT by Design competition is well underway, with students at Vega, an educational brand of The Independent Institute of Education (The IIE), preparing to showcase their final entries to the public. […]

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    Fak’ugesi Festival to awaken bold creativity and imagination in the 2017 Making Weekend

    A firm favourite of the Fak’ugesi African Digital Innovation Festival  firm returns this year from 8 to 11 September. The 2017 Making Weekend will once again put serious emphasis on having a whole lot of fun while learning and sharing skills in all things digital and technological. In partnership with Ericsson, ABSA Business Banking and […]

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    The MediaShop to host OOH workshop for SMMEs

    As part of The MediaShop’s ongoing engagements with media owners and partners, the agency is hosting an Out of Home (OOH) workshop on Thursday 7 September at the Bryanston Country Club. Specifically, the purpose of this workshop is to interact with SMMEs within the Out of Home sector to discuss the state of the OOH […]

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    Campaign for Millennials with Political Branding

    By: Bryen Farrell Pittner, July 2017 I grew up in the United States and have now spent 3 months in South Africa at FCB an advertising agency. We’re working on a South African youth study within the strategy department here to figure out what makes this population tick. We find that youth are concerned about […]

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    Introducing Blacksmith Collective: Where creatives merge

    Brands and businesses in the market for innovative production services can now access a curated network of creative experts thanks to Blacksmith Collective, a premium production house with a network of over 200 creative partners across South Africa. Blacksmith Collective is an innovative production collective specialising in content creation and creative problem solving. They have […]

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    IAS’s Black-owned agency list now more than 100

    With even more frequency, the Independent Agency Search & Selection Company (IAS) is being asked by marketers to help them find agencies that are black-owned and in just 20 months, the IAS has become adept and fast at matching reputable agencies with the required credentials to those clients who use B-BBEE guidelines as a sustainable […]

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    #RideWise Full Tank Thursday with Engen

    Hundreds of Gauteng Motorists who practice “safe driving” stand the chance to win an Engen petrol voucher valued at R1 500 each as part of the Engen #RideWise campaign. ‘Full Tank Thursdays’, which will take place on September 21 and September 28, will see selected motorists who are wearing their seat belts and have a […]

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    Toyota Fortuner 4X4 Enlists Support of 4 Sporting Heroes For 2017 Competition

    Toyota Fortuner 4×4 has enlisted the support of four prominent South African sports heroes for its 2017 version of the competition that enthused sports and motoring fans countrywide last year. Mountain biking champion Bianca Haw, Dakar winner Giniel De Villiers, Springbok rugby star Oupa Mohoje, and obstacle course racing heroine Hanneke Dannhauser are urging South […]

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    Transit Ads™ MyCiTicampaign a win for African Extracts

      Transit Ads™ has implemented a campaign for African Extracts that sees the brand showcased on MyCiTi buses travelling on major routes within the greater Cape Town area. Transit Ads™ has exclusive advertising rights to MyCiTi buses in Cape Town, providing a golden opportunity for brands wanting to stand out within this bustling major city. […]

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    IAS Marketers Masterclass

    How Clients and Agencies can Adapt, Evolve and be Future-Fit for the Inevitable Digital Disruption  An interactive session facilitated by Johanna McDowell, CEO of IAS, Selvin Govender, Marketing Director, Mercedes Benz South Africa, Gau Narayanan, MD, Net#work BBDO, Regional Director, BBDO Africa and Brad Reilly, Executive Creative Director, Net#work BBDO  Date:             Monday 18 September 2017 Time:             […]

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    Advertising Standards Authority of South Africa calls for applications for permanent CEO position.

    In accordance with the Business Rescue plan adopted by creditors on 25 April 2017, the ASA announces that it will be interviewing prospective candidates for the position of permanent CEO during September 2017. The Advertising Standards Authority of South Africa (ASA) is a self-regulating independent body, established by the marketing communications industry and mandated by […]

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    FCB Joburg sends graduates to one show ‘Minds Wide Open’ bootcamp

    Two talented members of FCB Joburg’s Graduate Program – Nontokozo Tshabalala and Shannon Koor – have won a rigorous internal evaluation process and will be flying to Michigan State University in the United States to attend the highly respected Minds Wide Open workshop.    Minds Wide Open forms part of the One Show bootcamp initiative […]

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    SPARK Media extends reach of ROOTS data beyond agencies

    ROOTS is South Africa’s largest urban community survey providing powerful insights into consumer’s purchasing behaviour and media consumption habits at a local level. Previously ROOTS data has primarily been accessible to media agencies and SPARK Media’s direct clients. Until now. Through BMi Research and a bespoke software programme Storyteller by SPARK Media, the reach of […]

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    Tanja Lategan – new MD at Creative Spark

    Lategan started working in the digital technology industry 14 years ago. Her career in digital marketing kicked off with Naspers’ Touchline Media in 2006, where she played a vital role in building and growing their digital media department. In 2008 she was approached by Primedia Online and accepted the position of Commercial Director, where she assumed […]

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    Outdoor Network’s burning billboard keeps it legal

    British American Tobacco South Africa (BATSA), Joe Public United have teamed up with Outdoor Network in association with Beith Digital to create an eye-popping ‘burning billboard’ that draws attention to the problem with smoking illegal cigarettes. Clearly visible in a prime location, the Johannesburg billboard’s special effects are entertaining and educating a highly sought-after audience […]

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    Engagement vital to digital transformation

    Organisations are urged to embrace digital transformation to remain competitive. Jonathan Jardim, software developer at SilverBridge Holdings, believes that while technology forms an important part of this process, the human element should not be forgotten. “We are living in a connected world where companies are competing against global organisations. Customers are also more technology literate […]

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    Creative Spark appoints Tanja Lategan as new MD

    Digital Agency Creative Spark today announced the appointment of new Managing Director, Tanja Lategan, who will steer the digital agency through its next phase of growth and ramp up the company’s integrated marketing offering. Creative Spark, acquired by the M&C Saatchi Group in 2015, is a Johannesburg and Cape Town-based specialist digital agency partnering with […]

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    Marketing in a Technical Recession

      By: John Faia, GM: Mall Ads™ One of the burning issues at the moment is that we are in a technical recession. Any marketer would be forgiven for getting a fright: “recession” is one of those economic terms that strikes fear into the heart of the consumer, affecting the consumer mindset and spilling over, […]

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    Canal Walk reinventing the shopping experience

    If there’s any shopping destination that takes shopping seriously, it’s Canal Walk. Not only do global brands flock to the centre, but shoppers from all over the world come to appreciate the grandeur and beauty of Canal Walk Shopping Centre. Known as one of Africa’s leading retail, leisure and entertainment destinations, in the heart of Century […]

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    Primedia Unlimited’s Bionic rewarded by Facebook

         Facebook Marketing Partners has identified Bionic, powered in sub-Sahara by Primedia Unlimited, as its 2017 Innovation Spotlight Award winner in the Omnichannel: Online and Offline Sales category.  The awards call for the year’s most exciting new technologies built on Facebook’s Application Programming Interface (API) to solve marketing challenges. “Bionic is a platform designed to manage and […]

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    Brand Union develops Johannesburg Philharmonic Orchestra’s new brand identity

    By Mathew Weiss: Managing Director of Brand Union Africa As I sat there enjoying Olga Kern’s virtuoso rendition of Tchaikovsky’s Piano Concerto No.1, I felt immensely proud to have contributed, in a small way, to the relaunch of the Johannesburg Philharmonic Orchestra (JPO). Brand Union, the company I lead, had developed the new brand identity.  The […]

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    Platinum Seed partners with Brightplan

    San Francisco-based Brightplan has appointed leading South African digital creative consultancy Platinum Seed as its digital partner, preferring the local agency over others. The partnership will kick off with Platinum designing and developing the user-experience and user interface for BrightPlan’s launch website. They will also be responsible for developing a go-to-market strategy for the product, […]

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    Vega students elected to sit on BCSA’s first student council

    Vega, a brand of The Independent Institute of Education (The IIE), is proud to announce that 11 of its students will form the Brand Council South Africa (BCSA) Student Council, which will contribute towards the BCSA’s vision of creating a unified voice for the professional branding community in South Africa. The BCSA Student Council is […]

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    The future of creative innovation and technology takes centre stage

    With its bold and daring theme of ‘brave tech hearts beat as one’ the 2017 Fak’ugesi African Digital Innovation Festival will once again pioneer uniquely African technology and creativity in an electrifying ten-day programme, from 6 to 16 September, to showcase the power of innovative collaboration. This year’s festival once again promises a unique, fresh […]

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    Top 4 ways to win with archetypes on Instagram

    By Hannah Robbins, Cultural Insight team in the UK. Brand archetypes used to be expressed through packaging, communications and websites. But the touchpoints for brands are increasing; through visual social media such as Instagram, businesses are finding that they need new ways to keep their brands engaging and consistent to have a strong and distinctive […]

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    A History of Women in Advertising

    By: Keshia Patchiappen, Condriac CEO In a highly transformative and evolving industry, the South African advertising landscape is not as representative as one would expect from such a progressive and diverse nation. Digital marketing in South Africa is still demonstrating an imbalanced gender dynamic. In an industry where 45% of the workplace is female, a […]

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    See the animal behind the commodity

    ‘See the animal behind the commodity’ is the inspiration behind a new print campaign conceptualised by Artifact Advertising for their client, the Endangered Wildlife Trust (EWT), whose current focus is on the growing illegal trade in wildlife. EWT Communication and Brand Manager Belinda Glenn says the illegal trade in wildlife and wildlife products is thought […]

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    Jacaranda FM scoops Outdoor Media Silver Award at the 39th Annual Loeries

    The ‘More Music You Love’ campaign was not only a winner amongst the Jacaranda FM listeners, it also earned its well-deserved place at the prestigious Loerie Awards that took place last weekend at the Durban International Convention Centre (ICC). This Jacaranda FM campaign, executed by Halo advertising, won Silver in the Outdoor Media category, adding […]

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    Vega students steal the show with 8 awards at Loeries 2017

    This past weekend saw students from Vega, a brand of The Independent Institute of Education (The IIE), take home eight Loeries at the 39th Annual Loerie Awards which took place on 19 August 2017 at the Durban ICC. Both gold awards for integrated campaign work were awarded to Vega students, which is the school’s strategic […]

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    Finalists announced for South Africa’s premier entrepreneurial competition

    Now in its 29th year, the Entrepreneur of the Year® competition sponsored by Sanlam and Business/Partners has built up a stellar reputation of attracting and celebrating excellence in entrepreneurship. Following a tough preliminary round, a shortlist of 15 standout entrants has made it through to the final round of the 2017 edition of the competition. […]

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    Eveready South Africa welcomes ASA ruling

    Eveready South Africa welcomes the Advertising Standards Authority (ASA) decision to uphold its complaints relating to Duracell’s “10 x longer” claims. Following its investigation into the testing claims, statements made in advertising small print, Eveready South Africa (Eveready) referred a recent Duracell advertising campaign to the ASA to consider whether it breached five codes within the South […]

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    Homegrown business Mr Delivery gets a bold and bright brand makeover

    New look and feel positions Mr D Food as the premier food delivery service in SA… Over the past year, door-to-door food delivery has become a highly competitive space. As the most established and farthest-reaching local service, Mr Delivery has dominated the SA market and in keeping with technological developments and trends, Mr Delivery developed […]

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    House of Brave creates 1Life’s new brand TVC

    There is a great leveller and a unifying truth in life, that regardless of how rich or poor, successful or not, whether male or female, virtuous or corrupt, we will all one day bid this mortal existence farewell; a truth clearly captured and executed by House of Brave for client 1Life’s new brand TVC launched […]

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    Kyle Lewis takes home nine Loeries

    Arcade Content’s Kyle Lewis took home nine Loerie Awards on the weekend: Gold, four Silvers, three Bronzes and a Craft. Going into the awards, Kyle and Egg Films’ Sunu each had 15 finalists, more than any other South African directors. Kyle directed Mr Madumane, the Cassper Nyovest music video that formed part of King James’ Conspicuous Savers campaign […]

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    Sunu the most awarded director at #Loeries2017

    Egg Films’ Sunu was the most awarded director at The Loerie Awards; his Absolut One Source campaign with Native VML and Khuli Chana took home 11 awards from 15 nominations: two Golds, three Silvers, two Bronzes and four Craft Certificates, including one for Direction. Original Is Never Finished, Egg’s adidas Originals campaign with Johannes Leonardo and RSA […]

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    Phonefinder.co.za boosts targeting with DMP implementation

    Local online cellular contract comparison engine, Phonefinder.co.za has boosted its ad targeting capabilities with the implementation of a Data Management Platform (DMP). Lance Krom, founder and managing director at Phonefinder, explains that a DMP is a centralised platform that aggregates cross-channel audience data. The system analyses this data and generates audience segments, or packets based […]

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    Nielsen announces Africa’s first Digital Audience metric

    The entrenchment of Nielsen’s Digital Ad Ratings (DAR) in the South African media market, heralds a new era of audience-based advertising metrics where advertisers now know who, as opposed to just what, consumers engage with digital advertising across screens and publishers. DAR is powered by aggregated, anonymous information from the world’s largest third party, demographic […]

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    Jury Presidents Announced for Eurobest 2017

    South Africa, the European Festival of Creativity produced by Cannes Lions has announced its Jury Presidents for the 2017 Festival. Jose Papa, Managing Director of Cannes Lions commented, “Every year the eurobest juries feature an exciting mix of fantastic regional talent and global creative leaders. European creativity leads the way in so many areas and […]

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    IAS appoints Hlamazi Mabunda as Project Manager and Consultant

    The Independent Agency Search & Selection Company (IAS) is pleased to announce the appointment of Hlamazi Mabunda as its project manager and consultant. Hlamazi graduated from the AAA School of Advertising with a Diploma in Integrated marketing communications and a specialization in business management more than six years ago.  Her first job as an intern […]

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    Year-end events – should you bother?

    It’s that time of year, just past the half past mark, where the inevitable question arises at the boardroom table: “What are we going to do for our year end event this year?” Blank stares and exasperated sighs follow, rooted in a belief that it doesn’t really matter what we do, it’ll be the same outcome […]

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    FCB Africa Appoints Group Chief Account Leadership Officer

    FCB Africa has appointed Romaine Mackenzie to a new portfolio within the FCB Africa group of agencies. As Group Chief Account Leadership Officer, Mackenzie will be responsible for working closely with all group companies to entrench the goals and ambition for account leadership across FCB Africa’s business. Mackenzie joined FCB 15 years ago and is […]

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    Research Fusion soon to be a reality in South Africa

    The ‘Holy Grail’ of media research will soon become reality in the form of Fusion, offering multiple hub and donor studies. The Publisher Research Council (PRC) and Nielsen recently held an industry workshop to discuss exactly how Fusion works and all its possible survey options.   The days of one dimensional AMPS numbers are long gone […]

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    Digital Africa Exhibition and Beats Bloc Party among exceptional highlights of 2017 Fak’ugesi Festival

    From 6 to 16 September, the Fak’ugesi African Digital Innovation Festival is back in Johannesburg to celebrate technology, creativity, collaboration and innovation from across the African continent. The highly anticipated 2017 festival will officially open with the launch of the Fak’ugesi Digital Africa Exhibition on 8 September and close with the Festival Finale – Fak’ugesi […]

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    Vega students selected as semi-finalists in Adobe Design Achievers Awards

    The Adobe Design Achievers Awards (AADA), one of the largest print and digital design student competitions in the world, has selected four student teams from Vega, an educational brand of The Independent Institute of Education (The IIE), to go through to the AADA 2017 semi-finals. “The AADAs offer young designers the opportunity to launch their […]

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    Brands & Politics: Make A Stand

    However, the brand is also speaking out in other countries where it has established a presence, like the United Kingdom. According to Hannah Robbins, Project Executive, Kantar Added Value, in a cultural climate where refugees and immigrants are often persecuted and shamed, Nando’s came out in support of employing immigrants. Through the hashtag #EveryoneIsWelcome, they […]

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    Keshia Patchiappen: Intern to CEO

    In an industry where a mere 3% of directorship is held by women, Keshia Patchiappen is paving the way for women of colour with her dynamic, strategic approach to the realm of digital marketing and communications. Keshia has experienced a stellar career trajectory, rising from an intern to CEO through 11 years of experience across […]

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    Limited edition Red Bull Culture Clash cans launched

    Red Bull Culture Clash fans have a new way to get behind their favourite crew with the launch of four limited edition Red Bull Culture Clash cans, each featuring one of the headline artists namely; AKA, DJ Tira, Patoranking and Admiral & Jahseed. The limited edition set of cans are now available in-store nationally. Red […]

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    SA’s Protection of Personal Information Act has a bigger, foreign brother you must meet

    Many South African businesses have now heard of the Protection of Personal Information Act (or POPI), and some have even spent time and money implementing their policies to prepare for their new responsibilities in terms of it. Businesses have realized that compliance with this new local data protection regime brings not only a good reputation […]

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    The commercial industry: built on the backs of production companies

    By Bobby Amm, Executive Officer, the Commercial Producers Association  You don’t hire a dentist to do brain surgery. You hire a qualified, accomplished, and trustworthy neurosurgeon who can carry out meticulous craniotomies while brushing their teeth. Sourcing a production house for your commercial shouldn’t be any different. Because even though an advertising agency’s in-house production company (IHPC) […]

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    IAS repeats its sponsorship of the Agency Credentials award at the 2017 Assegai Awards

    Following a successful launch of the “world’s first”Agency Credentials Award in 2016, the IAS will continue to sponsor the IAS Agency Credentials award category in this year’s Assegai Awards. The aim of the award is to recognise an agency’s credentials set – written credentials document as well as “Talking Heads” agency show reel – within […]

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    Independent Agencies are ready to take South Africa’s ad industry into the future

    by: Tom Manners, MD, Clockwork Media Independence has been a heavily debated topic in the headlines lately, from Brexit to American protectionism. Whether in economics, politics, sociology, or business there’s something to be said for the freedom to self-actualise without constraint – to take risks and be solely accountable for their outcomes. The world of […]

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    Sprout Wins Google Bonanza

    Sprout Performance Media Partners is celebrating after it recently won the Google Bonanza for its efforts in increasing its ad extension adoption rates. Extensions expand digital ads with additional information, which usually increases an ad’s click-through-rate substantially, because the ad will then attract greater visibility and prominence on the search results page. Extension formats include like call buttons, location information, […]

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    Women’s Month: only 11% of creatives globally are female

    It’s Not Pie, by Sonja Fahn, Creative Director at Brand Union Africa According to AdAge, only 11% of creatives globally are female. And the 3% Conference started a few years back because someone worked out only 3% of creative directors were women. Admittedly in South Africa we also have the huge issue of racial representation […]

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    FCB Cape Town creates dramatic new #SafelyHome commercial

      Safely Home, the Western Cape Government’s Department of Transport & Public Works’ road safety campaign, has released a new hard-hitting TV commercial created by FCB Cape Town and Egg Films. The dramatic commercial, titled ‘The Knock-On Effect’, illustrates how you can avoid the devastating knock-on effect of a crash when you knock just 5kph […]

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    Tulips and Chimneys prove they’re worth their salt with new Cerebos animation

    Snow, Tulips and Chimneys’ new animation, is the first television commercial in over 20 years for Cerebos, South Africa’s favourite salt brand. They jumped at the opportunity to add another iconic South African brand to their reel, which includes work for the likes of All Gold, Bakers Biscuits, Clover and M-Net. “We’re just waiting on […]

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    Why creative success requires bravery and intuition!

    By Adam Weber, executive creative partner – M&C Saatchi Abel Johannesburg In a pivotal episode of the classic series Band of Brothers, it’s mid-winter in the Ardennes forest region. The frozen and exhausted soldiers of the 101st Airborne Division, Easy Company, advance towards the Belgian town of Foy. During the attack, their commander, Lieutenant Norman Dike falls apart […]

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    Why you should be thinking about furthering your education!

      Contemporary workplace environments would probably be unrecognisable to yester-year’s employees, because – aside from gigantic indoor slides and ‘nap rooms’ – job titles and roles are constantly changing to keep up with ever-evolving marketplace demands. From game development to fashion technology and trend analysis, there are more career avenues to pursue and keep up […]

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    The Critical Role of Out-of-Home (OOH) in the Marketing Mix.

    With almost two-thirds of all consumer purchases made within half an hour of being exposed to Out-of-Home advertising, its time to revisit the critical role the medium plays in the broader marketing mix. Roadside Outdoor Audience Data (ROAD) now provides rich data on the consumption and impact of billboards, and integrated with other media stats […]

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    OOH flies high in airports as passenger numbers increase

    Air travel is booming. The number of trips taken by plane somewhere in the world could increase to around 13 billion by 2030 and demand for air travel has doubled every 15 years this century, according to Global Construction Review magazine. The global industry is expected to grow by an average of 4.7% a year, […]

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    Golf TV introduces new Golf Equipment Segment

    Golf Ads™ is proud to announce the launch of a brand new promotional segment on Golf TV™ – the Golf Equipment Segment. The segment is specifically designed to showcase golfing equipment, which is extremely relevant to the golfing audience. The Equipment Segment is a new feature on the digital television network,which flights in golf club […]

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    Which Archetype will win the Game of Thrones?

    By Alexandre Thomas, Director, Kantar Added Value UK. Game of Thrones’ 7th season premiered on July 16 and made history, once again, by dominating the ratings and the headlines. But is the success of Game of Thrones owed solely to the thrilling twist-and-turn filled story? At Kantar Added Value, we think not. Rather, we think the […]

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    Artifact Print achieves Broad-Based Black Economic Empowerment (BBBEE) Level 2

    Artifact Print, a print and production company in the Artifact Advertising stable, has achieved Broad-Based Black Economic Empowerment (BBBEE) Level 2 status with a 51% black shareholding. This achievement is part of Artifact’s commitment to transformation in South Africa. Thanks to Artifact’s new status, it has already been able to conclude an agreement with Nissan South […]

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    Where are all the feminists in digital?

    by Hellocomputer’s Cape Town Managing Director, Robyn Campbell. Just this week Google made headlines when an internal memo distributed by one of its engineers went public. His opinion on gender equality included this landmine: “Distribution of preferences and abilities of men and women differ in part due to biological causes and that these differences may […]

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    The Women in Marketing Awards goes Global

    Women in Marketing (WIM) are pleased to announce the 7th annual Women In Marketing Awards celebrating the successes and advances made by women in the marketing, advertising and communications fields, and their male supporters. This year’s award takes place on the 16th November at the Ham Yard Hotel, London. In 2004, Ade Onilude, a then […]

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    WDB Investment Holdings increase equity stake in Seed Engine to 51%

    Partnership reaffirms commitment to development of black women and youth entrepreneurs WDB Investment Holdings (WDBIH) has increased its stake in Seed Engine (incorporating Seed Academy and the WDB Seed Fund) from 35% to 51%, officially confirming Seed Engine as a proudly 51% black women owned company. Venture capital company Grovest is Seed Engine’s second major […]

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    Gareth Grant joins The MediaShop

    The MediaShop’s Johannesburg MD, Kgaugelo Maphai, has announced the appointment of Gareth Grant as Business Unit Manager to head up the Nedbank account.  “We’re delighted to have Gareth on board and we’re already seeing the positive impact and attitude he has been displaying in the few short days since he’s been with the team,” says […]

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    Five inspiring young women blazing trails in SA creative industries

    The South African professional landscape is bursting with talented and passionate young women making waves in their respective fields, but women are still considerably under-represented at top levels across industries.  More needs to be done to recognise and showcase their achievements, particularly to inspire budding creatives at school level to go out and make their […]

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    Brand Council South Africa Selects Student Council

    The Brand Council South Africa recently announced its newly formed Student Council.  The Brand Council South Africa (BCSA) aims to create a vehicle that will represent the whole industry, have the rigour to deal with issues pertaining to the way business is conducted, and manage how the industry ensures sustainability of quality talent. To achieve […]

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    Engen KlevaKidz puts paraffin safety first

    The annual Engen KlevaKidz has kicked off with its unique brand of industrial theatre set to engage and educate learners across South Africa about the importance of paraffin safety. Engen are South Africa’s leading supplier of paraffin, through the Laurel Paraffin brand. Engen KlevaKidz takes the form of an interactive educational stage drama relaying key […]

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    FCB responsible for the lion’s share of SA’s iconic ads

    FCB Africa – and its creative teams over the years – is responsible for the lion’s share of South Africa’s iconic television ads in the post-Apartheid era. The South African edition of the Huffington Post recently wrote that reflections on life after Nelson Mandela’s release ‘evoke a mixture of contempt and sadness, as well as […]

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    AMASA AWARDS 2017 Deadline Extended

    Due to high volume of requests AMASA AWARDS deadline has been extended to the 12th August 2017 Entries open:                                                  3rd July 2017 Entries close (extended deadline):               Midnight 12th August 2017(enter now) Shortlist announced:                                    Week of 18 September 2017 AMASA Gala Evening:                                   12th October 2017  ( Book tickets now) With a large […]

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    The bright value of Local News Networks

    In a recent educational and awareness campaign for national power provider Eskom, SPARK Media demonstrated the value of hyper local online educational content to areas that would benefit from a new power development, exceeding expectations in the process. The Caxton Local News Network (LNN) comprises of 77 hyper local online news sites across South Africa […]

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    Digital Agencies and Consultancies need a meeting of the minds

    The digital landscape is becoming more sophisticated than ever, evolving from just a platform for the promotion of brands to running critical business functions, talking to staff, engaging customers and reaching suppliers in integrated, easy-to-use environments. Bradley Elliott, director at Digital creative consultancy Platinum Seed discusses how digital agencies and business consultancies can no longer […]

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    ProActive™ promotes road safety awareness for the Automobile Association

    With the objective of promoting road safety awareness amongst pedestrians, the Automobile Association (AA) commissioned ProActive™ to implement a nationwide campaign. The focus of the campaign is pedestrians, who, according to statistics, comprise around 40% of all road fatalities annually in South Africa.The campaign strategy is to educate pedestrians about the importance of adhering to […]

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    Prima Toys harnesses unboxing video trend

    Leading toy importer and distributor Prima Toys recently launched their very own unboxing videos. The series is called ‘The Very Serious Toy Show’ and features professionally created video content that is adding an extra touchpoint within the brand’s over-arching marketing strategy. So far the series of videos hosted on YouTube is proving to be extremely […]

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    Transit Ads™ drives BUCO message to consumers

    Transit Ads™ has implemented a nationwide campaign to spread the messaging that Penny Pinchers and BUCO have merged to become BUCO. Branded taxis throughout the country’s nine provinces are driving the messaging within urban and per-urban areas, ensuring that the target audience is aware of the merger and the rebrand. Five different creatives keep the […]

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    Brand Council South Africa announces fourth industry-wide research survey – Brand Barometer

    Brand Council South Africa is extremely excited to announce the undertaking of its fourth industry-wide research survey, aptly named the Brand Barometer!  Columinate, an independent research company, is conducting research on behalf of the Brand Council SA. The objective is strongly focused on assessing the state of the branding industry in South Africa. The Brand […]

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    Cultural appreciation starts with every one of us

    South Africa’s vastly divergent make up of cultures means that we cannot assume to know everything about our fellow South Africans. By learning more about each other, we evoke a greater sense of peer to peer understanding, more beneficial communication and we can collect vital insights into different cultures. These insights can be used not […]

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    Age Of The ‘Agency Of Return’ Is Here

    South Africa’s current economic slump means companies are tightening their belts, looking for ways to optimise their operations and make sure all their strategic efforts reflect positively on the bottom line. Within this milieu, the traditional Agency of Record model has begun to make way for the Agency of Return, or strategic brand partner, who […]

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    Spotong Magazine celebrates women who are in the business of making business

    Spotong, South Africa’s leading township trade magazine, will be celebrating women’s month by hosting their annual Spotong Women in Business event on the 24th of August to recognise women entrepreneurs operating in the thriving township market. Spotong empowers, educates and informs township traders across South Africa reaching more than 35 000 township traders which have an […]

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    New Bonitas ‘Epiphanies’ TVC builds on successful 2016 ‘Eureka’ campaign

    Bonitas Medical Fund is building on the considerable success of its 2016 ‘Eureka’ campaign with ‘Epiphanies’, a new television commercial and supporting online proof point videos. The second largest open medical scheme in South Africa, Bonitas aims to make quality healthcare accessible to all South Africans and offers a wide range of products that are simple […]

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    Are we using VR for VR’s sake?

    David Limbert, Head of Creative Services at Magnetic Storm asks: “As virtual reality (VR) experiences become more prevalent and impressive, are we using VR for VR’s sake?” VR is increasingly becoming a part of the experiential marketing landscape as brands become more confident in embracing the tech. Yet is it always appropriate? Who remembers the […]

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    ACA Appeals Committee in Telkom Pitch Matter Announced

    At a Board Meeting of the Association for Communication and Advertising (ACA) held at the ACA on the 27th July 2017, the Board noted the intention of the three sanctioned agencies’ intention to exercise their right to appeal in terms of the ACA Board decision to suspend their membership for a period of 12 months. […]

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    Do it once more with meaning!

    Do it once more with meaning says Maggie Pronto, Media Strategist at The MediaShop We’ve heard it all before: “our consumers are distracted”; “they are multi screening”; “there is too much clutter”; “ad avoidance is on the rise”. Yes of course it’s all true but what are we as the advertising industry doing to change […]

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    Debonairs Pizza takes it to a new level

    Debonairs Pizza, South Africa’s most satisfying fast service restaurant according to the recently released South African Customer Satisfaction Index (SAcsi), has taken ‘it’ to a new level with another television commercial that taps into the social fabric of its core target market. Encouraging South Africans to try the brand-new On the Triple® offering, ‘Levels’ is […]

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    Mall Ads™ implements campaign for Kids Boutique

    A bespoke children’s clothing shop, Kids Boutique, engaged Mall Ads™ with the aim of creating brand awareness amongst the shoppers at Mall @ Reds. Kids Boutique is a local business within the vicinity of Mall @ Reds and with no conflict of interest with the mall’s tenants, it embarked on a mall advertising campaign in […]

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    Stone Soup appoints new Account Director and Account Manager

    Stone Soup Public Relations is delighted to announce the appointment of Lisa Johnston and Tsungai Desando with effect from 1 July 2017. Lisa Johnston joins the company as Account Director with over 20-years work experience and a BA in Journalism and Fine Art from Rhodes University. Her practical experience in communications and management covers print […]

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    Studio Universal implements campaign with Transit Ads™

      DStv channel Studio Universal has once again hopped onto Transit Ads™ platforms with a nationwide campaign that promotes the channel and the movies that are aired on it. The messaging and the creative are being showcased on taxis, on TRANSIT.TV™ as well as in train stations. The brand continues to reap the benefits of […]

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    Vega’s ‘Find your Purpose’ campaign captures the ageless relevance of creativity

     Cape Town-based creative agency, Utopia, delivers a ‘stealable’ creative campaign to create awareness of the Vega 2017 Open Day.  Vega, an educational brand of The Independent Institute of Education (The IIE), recently launched a creative campaign to raise awareness about its Open Day and IIE qualifications among high school students. Vega briefed Utopia, a creative […]

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    Creative is the key to effective OOH

    Often the most strikingly visible part of our environment, advertising can enlivena city and add something vital to one’s early-morning commute. While not every ad can light up an urban precinct like the immersive displays Samsung used in New York’s Times Square to debut its S8 and S8+, or thrill onlookers like Toyota’s 100-foot-tall billboard […]

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    Boomtown #filledourstadium for the Southern Kings

    The recent #fillourstadium campaign for the Southern Kings created did just that, as well as increasing awareness of the Southern Kings’ games and forging support for local rugby. Running from April 22nd through to May 22nd, Boomtown created an eye-catching campaign creative, and a social media campaign that gained local and national momentum. Piggy-backing on […]

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    Seed Academy release results of SA’s largest entrepreneurial survey

    Youth entrepreneurship, access to funding and markets remain key challenges More impactful business development support that provides entrepreneurs with robust business basics is needed to increase small business success rates, while a decline in youth owned businesses has emerged as cause for concern given South Africa’s dire unemployment figures. These are just some of the […]

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    PAMS – the innovative Reading currency

    With PAMS (Publisher Audience Measure Survey) in field this month, the PRC (Publisher Research Council) discusses the advantages of the survey’s inclusion of brands, large sample size, innovative flooding technique, multi-platform measurement and other highlights.  The purpose of PAMS is to provide an innovative “Gold Standard” Reader Audience Measurement founded on global best-practice and local […]

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    IAS Masterclass – Loeries Durban

    How Clients and Agencies can Adapt, Evolve and be Future-Fit for the Inevitable Digital Disruption An interactive session facilitated by Johanna McDowell, CEO of IAS, with Mike Schalit, CCO of BBDO South Africa, Gau Narayan, Regional Director for BBDO Africa and Selvin Govender, Marketing Director, Mercedes Benz South Africa. Date:              Thursday 17 August 2017 Time:              […]

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    PMG Achieves Level 1 BBEEE Accreditation

    Leading out-of-home company Provantage Media Group is proud to announce that they have just been awarded a Level 1 B-BBEE rating by Grant Thornton – the highest BEE rating achievable. This makes Provantage one of the largest OOH media companies to have achieved a Level 1 rating and one of a small group of enterprise […]

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    FCB Joburg MD meets Aluwani fundraisers at Vic Falls

    FCB Joburg Managing Director, Thabang Skwambane, has joined former Aluwani interns, Warren Handley and Tom David, at Victoria Falls for a few days of their epic journey on foot from Kilimanjaro to Johannesburg. Handley and David have climbed Kilimanjaro, the highest mountain in Africa, and are currently walking the more than 6000km back to Johannesburg, […]

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    Top four ways brands can win with a political stance

    Trump. Brexit. The refugee crisis. Franco-German calls for European unity. Ongoing terrorist atrocities. Russian involvement in the US elections. The referendum in Turkey. The rise of Populism. It’s been an intense year for global politics, with political, social and ideological differences reaching boiling point. In the midst of a seismic change in global politics, marketers […]

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    Top SA Creative Philip Ireland Joins BNRY as ECD

    Philip Ireland, one of South Africa’s top advertising creatives and co-founder of Ireland/Davenport, has joined local creative technology company BNRY as Executive Creative Director. It may seem an unlikely mix – an award-winning, above-the-line creative and a below-the-radar outfit that fiercely resists being called an ‘agency’ or a ‘consultancy’. But therein lies the magic, says […]

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    Vennduke Chigumba joins Brand Union as senior strategist

    Brand Union Africa welcomes Vennduke Chigumba in his recent appointment as senior strategist in the Johannesburg agency. Describing himself as ‘a hard working, young African with a fresh mind and a curious nature for marketing and brand strategy,’ Vennduke has an ambition to grow. He earned his BA (honours) for Brand Management at Vega School and a […]

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    TLC and Hubble partner on dynamic new digital platform in Uber vehicles

    Indoor media advertising specialists and Primedia Unlimited subsidiary, TLC, has partnered with Hubble, Uber’s in-vehicle interactive entertainment partner, to sell video content advertising on their platform. “TLC has the exclusive rights to sell high viewability video on Hubble’s interactive touch screens in Uber vehicles,” says Greg Bruwer, TLC’s Managing Director. “It’s an ideal platform on which […]

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    Mediatech Africa 2017 – where Creativity Comes to Life with Technology

    By design, Mediatech Africa – now on – is an experience which visitors immerse themselves in, leaving invigorated and inspired by the possibility of opportunity and a fast forward glimpse into the future.  An unmatched platform for networking, education and entertainment, this high energy – high impact event is all about the seamless integration of […]

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    BBM Messenger and Planet Sport Publishing launch Football365 to football fans worldwide

    Rich shareable pre-match as well as in-game updates and more, now available in BBM Messenger Creative Media Works, operating as BBM, has launched Football365 inside Discover in partnership with Planet Sport Publishing, a global, independent publisher of quality sports news and information. Football365, now available in the BBM Discover menu, serves up the latest information […]

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    Milestone BEE Deal For 3D Group

    In what has been described by management as a ‘milestone BEE deal’, Tsholo Wesi and Clarissa Carsten, an ambitious and tenacious duo, have fast-tracked their goal of guiding the fortunes of leading conference, exhibitions and events solutions company in Africa with their acquisition of a 51% share in the 3D Group. Originally from the Northern […]

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    The new universal rules for commercial production engagement

    The international call for transparency in an inescapably biased system By Bobby Amm, Chief Executive of the Commercial Producers Association At the end of 2016, after many allegations of advertising agency bid-rigging, the US Department of Justice began investigating the claims. In these cases, multiple advertising agencies with in-house production companies were accused of configuring […]

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    Marthinus van Loggerenberg appointed as senior digital strategist at Hellocomputer

    Hellocomputer has appointed Marthinus van Loggerenberg as a senior digital strategist in its Cape Town agency. Here his main responsibility will be to combine the best audience insights, data, research, technology and distribution capabilities to connect Hellocomputer’s client brands to their audiences. Or, as he says, ‘solve problems that create narratives for brand stories across […]

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    Marketing in a recession and beyond

    Gill Randall, Joint CEO of SPARK Media says that markets don’t stop in a recession. According to Randall, people don’t stop shopping it’s just the consumer’s behaviour that changes. Through our membership of the Ehrenburg Bass Institute (EBI) for marketing science, we have access to consumer behaviour tracked from way before, during and post the […]

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    Transit Ads™ rebrands to offer bigger, bolder and better

    Transit Ads™ and its widespread digital television network TRANSIT.TV™ have been rebranded and refreshed in line with the wants and needs of its target audience, providing advertisers with opportunities that are bolder, better and more powerful.  Transit Ads™ is South Africa’s largest transit media company, boldly leading the way in innovation, marketing solutions and footprint […]

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    Golf courses attract affluent audience with lifestyle and entertainment

    Peter Kohlöffel, National Sales Manager: Golf Ads™, explains that modern golf courses offer something for everyone, which makes them ideal playgrounds for golfers and non-golfers alike. When we think of golf courses, we think of tees, greens, bunkers, fairways and driving ranges. But golf courses are not just about golf. Surprised? The golf course environment […]

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    ACA disciplines member agencies for transgressing its Code in the Telkom pitch

    After an appropriate and robust investigation and disciplinary process held between the Association for Communication and Advertising (ACA) and its members DDB South Africa, Ireland-Davenport and Wunderman, the ACA exercised its rights in accordance with its MOI and the process laid down in the ACA’s Internal Enquiry Framework.  At the subsequent Board meeting held on […]

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    Airport Ads® implements nationwide campaign for Telkom

    Airport Ads® has implemented a highly visible, targeted, national campaign for Telkom’s Free Me offering. With the primary target consisting of business and leisure travellers, the creative appears on strategically placed static sites across various regional airports – Lanseria International Airport, Bloemfontein Airport, Upington, George, East London and Port Elizabeth – which are regularly frequented […]

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    ACA Board of Directors for 2017/2018 Announced

    On Wednesday 5th July 2017, The Association for Communication and Advertising (ACA) held its 70th Annual General Meeting at the AAA School of Advertising campus in Johannesburg.  At the AGM, the new Board of Directors for the 2017/2018 fiscal were elected – they are: Adeshia Singh Managing Director Singh & Sons Alison Deeb Group CEO […]

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    365 Digital launches programmatic Private Marketplace

    South African publisher solutions business, 365 Digital,have launched their premium programmatic Private Marketplace. A Private Marketplace (PMP) is where private, invitation-only digital advertising deals are bought and sold programmatically over a curated list of premium websites. A PMP is a tool specifically found in the programmatic space; a type of buying mechanic allowing specific deal […]

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    SPARK Media adds two more local papers to its stable

    Local community newspapers, Die Pos and The Beat have joined the SPARK Media stable of local community newspapers, bolstering the media owner’s already 3.4 million strong weekly circulation in urban homes. Die Pos, a sold paper, delivers 6,000 copies weekly into Bela Bela (Warmbaths), Modimolle (Nylstroom), Naboomspruit, Vaalwater, Settlers, Pienaarsrivier, Leeupoort, and Radium areas. The […]

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    M&C Saatchi Abel Shines at APEX Awards 2017

    Nando’s and Heineken’s Strongbow win key creative effectiveness awards for the first time… M&C Saatchi Abel landed APEX awards on both its entries for Nando’s and Heineken’s Strongbow Cider at the annual gala event held last week. The agency’s South Africa launch of Strongbow was the most successful launch globally for the Heineken Company, earning […]

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    Nfinity grows again!

    Headed by entrepreneur Ken Varejes, Nfinity is an established innovation hub constantly on the lookout for hot pioneering businesses in the media space. The company’s latest partnership includes mobile advertising innovator, AdColony. Headed in the South African market by Andrew Kramer, AdColony is the global leader in innovative in-app mobile video advertising, offering consumers access […]

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    Spitfire Inbound flies high as a HubSpot Partner

    Spitfire Inbound was founded with one aim in mind – to help its clients to improve their marketing strategies using the inbound methodology. It offers a full-funnel service, from attracting visitors to converting leads and closing customers. Since partnering with HubSpot, Spitfire Inbound has built a sustainable business and, today, 100% of its clients are […]

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    Kilted Media launches

    It’s the man in a kilt! Owlhurst Communications has launched its media and strategy division – Kilted Media. The division is headed by Mark Campbell – aka, the Kilted Man. “An opportunity existed to provide smaller brands and SMMEs with access to media tools, strategy, implementation and negotiation that is normally only available to larger […]

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    The digital state of mind

    By: Sheri Govender , Junior Account Manager at Condriac Digital Communications The South African socio-political climate is currently undergoing rapid change and this has farreaching effects on business. The recent cabinet reshuffle has adversely impacted the economy, with two leading financial agencies being forced to downgrade the credit and trading status of our country. This […]

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    365 Digital launches new website

    South African publisher solutions business, 365 Digital, launched their new website (www.365digital.co.za) this week. The site, designed by sister company Mark1 Labs who also created the entire 365 Digital visual identity, is a showcase of all the services that 365 Digital now offers. The website will continue to evolve and expand as more resources and […]

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    Radio spot highlights epic hike to raise funds for vulnerable children

    A radio spot devised by FCB Joburg is highlighting the epic journey being undertaken by two young men to raise funds for Aluwani, an organisation working in partnership with rural, underprivileged communities and existing organisations and initiatives to support the health and well-being of orphans and vulnerable children in South Africa. Former Aluwani interns Warren […]

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    Early responses indicate growing importance of agency scope in South Africa

    One month into the fieldwork for the 2017 edition of agency Scope, the bi annual study conducted by international research consultancy SCOPEN, indicates that agencies and clients are starting to realise the importance of the study in the South African market. With face-to-face interviews with marketers being conducted by six researchers across South Africa, and […]

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    APEX awards 2017 – The results of the ‘work that worked’

    On the 6th July at a prestigious black tie event held in Sandton, the Association for Communication and Advertising (ACA) hosted the annual APEX awards.  Captains of industry and brand barons converged on the Sandton Convention Centre to recognise communication campaigns that delivered tangible and measured returns and celebrate their effectiveness. The gala event was […]

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    Research confirms: mobile revolutionising local retail

    Local report delivers insight into influence of mobile and social media on consumer behaviour Nearly every South African – 99% to be exact – now has a mobile phone, making it the most pervasive platform for marketing and communication currently available, and one with the deepest reach. While only 52% of South Africans have Internet […]

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    Tsogo Sun wins award for celebrating wonderful

    Tsogo Sun has won its second African Excellence Award – this time for the group’s warm and uplifting #CelebrateWonderful video (https://www.tsogosun.com/image-gallery/video#tabs-celebratewonderful) that was released on social media over the festive season, and highlighted a spirit of reaching out and touching people’s lives, especially those who were working over the holidays, or missing their families and […]

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    Facebook Big Data can transform your brand

    Facebook is growing rapidly from a fun space where people share their personal life journeys into a powerful search engine, breaking news source and unique entertainment platform. With it’s incredible reach, marketers have naturally gravitated to the platform to reach customers in new ways. Bradley Elliott, director of digital consultancy Platinum Seed discusses the untapped […]

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    OOH advertising takes a giant stride forward

    Cape Town and Johannesburg based media owner, Hubble, is Uber’s preferred in-vehicle interactive entertainment partner, providing real Return on Investment (ROI) through a unique Depth of Engagement. As marketing and advertising budgets are becoming even more pressurised, brands are realising that reach and frequency – the traditional advertising metrics, are no longer the be-all and […]

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    STAGE360 Mobile Music and Content Service Launches on BBM Messenger

    Stream.Digital in partnership with Creative Media Works, operating as BBM Messenger, today announced the launch of STAGE360 Music, a mobile music and content service. The service, a first of its kind in South Africa, is aimed at growing BBM Messenger’s monthly active users particularly within the young, urban demographic. Matthew Talbot, CEO of Creative Media […]

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    Rush Sports goes live with revived brand

    Pietermaritzburg based Rush Sports, a brand which has attracted an experienced team and leading cycling brands to its stable unveiled the evolution of its brand identity created by Boomtown, including a modernised and simplified update to its iconic red and black logo and a new look and feel for branded communications and experiences. The appointment […]

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    Caxton Local Media makes all the right moves into the digital space

    Besides its extensive digital brand extensions for Caxton’s Local Newspapers, innovative technology platforms and strategic digital acquisitions, Caxton Digital has been growing their digital footprint through data collection, data management and programmatic advertising. “We have been attracting more and more online users in the digital space steadily for the last three years,” says Nicole Rimbault, […]

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    Shaping the Way Creativity Plays. Creates. Lives

    What do you get when you combine the most creative minds in the media and entertainment technology industry with the hottest trailblazing technology? Mix in high energy music; a dancer, powerful lighting, projection stances, and pixel mapping and you have a taste of Mediatech Africa’s Black Box. A first for the show – this fully […]

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    Ninety percent of what executives think comes from the media

    Prof Nick Binedell gave the audience a lot to chew on at Ads24’s morning of “Food for Thought”. This thought leadership event at The Venue-Greenpark, Sandton on 25 May, doubled as a networking opportunity for senior media industry professionals. Binedell looked at socio-economic and political forces shaping business. As the founding dean of the Gordon […]

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    Santam What I’d Rather Do Than Claim

    Santam, South Africa’s leading general insurer today launched its new “What I’d Rather Do” brand campaign. Conceptualised by King James Group, the campaign takes a novel and light-hearted approach to dealing with a real subject by showing what people “would rather do” than claim from their insurer – from running blindfolded through a forest to […]

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    Tickets for MOST now on sale

    The MOST Awards is an annual highlight for the media industry. Not only is it a fantastic networking opportunity with everyone who’s anyone in the media industry attending, but it’s a celebration of the sector’s best-of-the-best in terms of service delivery, knowledge and innovation. The 9th annual MOST Awards ceremony is being held on 14 […]

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    Insights into wealthy South African’s reading habits

    As part of The Publisher Research Council’s (PRC) ongoing research into reading behaviour, the habits of those with the greatest amount of disposable income have been analysed, revealing a lucrative and engaged advertising target market. “The PRC, as a JIC (Joint Industry Council), assists marketers and media planners when it comes to day to day […]

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    Inspiring new ad for Vodacom NXT LVL

    Egg Films’ Dan Mace directed This Is Your Time, Ogilvy’s inspiring new ad for Vodacom NXT LVL. The spot subverts the way we immediately box people, suggesting that instead of seeing a poor girl living in a shack, we should see someone with dreams and hustle and a 20-year plan, a whole universe of knowledge […]

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    Social CRM works harder for retailers

    Bradley Elliott, director at digital agency Platinum Seed discusses how retailers can use new information sources such as social media to create more meaningful engagements. Unless they can run smart, modern Customer Relationship Management (CRM) strategies, traditional and online retailers will struggle to grow their customer base. New approaches are set to disrupt how marketers […]

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    Food for Thought: Brand archetypes and the future of advertising

    Renowned futurist, academic and innovation expert, Pieter Geldenhuys, explored the latest technology trends with a forward vision at Ads24’s Food for Thought event, a morning of in-depth, interactive discussion, networking, socio-political and business insights and fascinating food. Ads24 provided food for thought and a networking opportunity for senior media industry professionals at this thought leadership […]

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    The Transformation of Print

    The print-ship has not sailed! Print is simply in the process of reinventing itself and has morphed from ‘ink and paper’ into a multi-dimensional cruise-liner, adding value through additional platforms. Print provides tangible value for advertisers and readers. “While researching the life of print, I learnt that there are approximately 300 000 published magazine titles […]

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    Platinum Seed appoints Ally Behr as Design Director

    Digital consultancy Platinum Seed has appointed Ally Behr as its Design Director, as part of its strategy to expand its service offering and build a tightly-knit leadership team to add additional value to its clients. She is the fifth new joiner at the agency in the last two months, with Platinum Seed already having expanded […]

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    House of Brave Lites up Namibia with new Tafel Lite TVC

    Namibia Breweries’ Tafel Lite, launched in Namibia one year ago, has released a new TVC geared to attract a new generation of young, proudly Namibian, adults. House of Brave, together with Director Jono Hall of Darling Films, shot the ad on location in Windhoek, with the view of capturing the brand attitude and ensuring local […]

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    Event – Digital Influence in SA

    Popimedia has commissioned a 3rd party research agency to find out what South Africans are doing online and more importantly, what impact digital influence has on brands and retail. The results will be shared at Popimedia’s July Ad-Tech Academy. Because ad-tech is a unique category in the digital and social media space, Popimedia started Africa’s […]

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    ProActive™ and Wild Island team up again on successful campaign

    Following on the success of the 2016 activations campaign, Wild Island once again commissioned ProActive™ to implement a widespread promotion with the objectives of augmenting brand awareness and increasing sales. The campaign, which ran over the Easter period, targeted consumers in Gauteng, Mpumalanga, Limpopo and the Free State. The strategy incorporated various tactical elements that […]

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    Ticket sales for the 2017 APEX awards are on sale and selling fast!

    The Association for Communication and Advertising (ACA) announced that ticket sales are open and selling fast for the two 2017 APEX awards events being held on Thursday, 6 July 2017 at The Galleria, Sandton. Tickets for both events – the morning Masterclass and evening Awards Ceremony can be booked online via www.acasa.co.za/apex.aspx The 6th of […]

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    Five ways for brands to win with diversity and gender bias

    In today’s cultural climate, it’s not a question of whether brands will contribute to important social conversations, but when and how. The ‘how’ all depends on the context in which a brand finds itself, its competitive set, and what kind of license consumers give it to speak credibly into the cultural moment. While the means […]

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    Fake News: Communications Industry Destroyer or Disruptor?

    Its influence has played a controversial role in the outcome of the US elections, Brexit, and even in the politics of our own country, with a UK-based PR company working around the clock to save the image of one of the most vilified and politically influential families in South Africa. And it doesn’t seem like […]

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    Transit Ads™ implements campaign for Linctagon

    Transit Ads™ has implemented a geographically targeted campaign for Linctagon within the greater Cape Town area. The campaign incorporates the exterior and the interior branding of MyCiTi buses travelling on specific routes; as well as the branding of lightboxes within the Civic Centre MyCiTi Bus Terminal precinct. The Linctagon branded lightboxes are situated within 4 […]

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    Building niche communities online

    By Tamsyn Friedman, Group Marketing Manager, CBR Marketing Solutions Online communities are places where people choose to be, where they interact with others who share a specific interest – be it cars, bikes, parenting, scrap-booking or any crafts, any number of health topics, books, nature, sports, art, politics, fashion, gardening, pets – just about any […]

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    Hogan Lovells makes its mark on Africa with Boomtown

    Global law firm Hogan Lovells identified Africa as part of its growth strategy, and it partnered with Boomtown to successfully make its mark on the continent. Building measurement tactics into each touchpoint, Boomtown’s integrated communications strategy increased traffic to the Hogan Lovells Africa webpage  by 79% and social media impressions increased by 225% during the […]

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    Media habits of Generation Z versus Millennials

    In a South African context, we take an objective look at the real media differences between Millennials (age 24 to 32) and Generation Z (under age 24). Upfront, it’s fair to say that these are rather general terms and there is no one conclusive definition of exactly what age these groups should be. If we […]

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    What the Next Generation Youth wants from a brand

    In South Africa, approximately half of the population is under the age of 25. Due to the size and buying potential of the youth market, the segment is of great significance to brands planning to stimulate new demand and reach and engage with a highly diversified collective of youngsub-cultures. Miguel Correia of The Zinto Marketing […]

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    Eat Out appoints MANGO-OMC for seventh consecutive year

    South Africa’s guide to SA’s best food doesn’t mess with a winning recipe.Eat Out has appointed MANGO-OMC again to assist the brand with the public relations and communication for the prestigious Eat Out Mercedes-Benz Restaurant Awards. It is the seventh consecutive year Eat Out has appointed MANGO-OMC as PR service provider. “It has been a […]

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    Blend people, data and technology for Programmatic success

    In May this year, the annual DoubleClick Executive Summit took place in Johannesburg in partnership with Google. Key speakers addressed the gathering of digital agencies and clients to provide insights and learnings around all things programmatic, including consolidated programmatic buying, attribution, measurement and the role of creative in performance media. The two–part event programme first […]

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    The beautiful truth about sharing

    Modern families don’t take the time to talk as much as they used to. Instead we message and live our lives in a digital world,  if you watch the short video clip above you’ll see just how ineffective that is and how much we miss about each others lives. Conceptualised by So Interactive and produced in partnership with […]

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    SPARK Media’s clients have heart and talent!

    SPARK Media’s clients, friends and partners proved, that apart from having great golfing, bowling and general knowledge skills at their You’ve Got Talent Games Day, that they also have unmeasured generosity, raising unexpected funds for SPARK Media’s sponsored children’s home, Hayani. “The aim of the day was to interact with clients and agencies in an […]

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    11 reasons you’re not seeing ROI on your marketing spend

    These days, marketing budgets are tight and every cent spent needs to be accounted for, and that makes calculating a correct ROI even more important. Do this using key indicators to determine whether your marketing efforts are converting into actual cold, hard cash coming back into your business. However, sometimes despite your best efforts at […]

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    First Choice launches biggest campaign to date

    First Choice is launching one of its biggest campaigns yet to take its tagline ‘It’s all good’ to market. Created by Boomtown and split into three parts, the 12-month campaign begins with a TV commercial, a social media campaign, digital advertising and in-store marketing. “Currently Woodlands Dairy, the dairy behind First Choice, doesn’t actively promote […]

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    ProActive selected activations partner to the DStv Delicious International Food and Music Festival

    Leading activations agency ProActive™ has been selected as the exclusive activations and exhibitions partner for the DStv Delicious International Food and Music Festival. The event is the biggest and most influential lifestyle event in South Africa.  Now in its 5th year, the event will take place at the Kyalami International Grand Prix Circuit in Johannesburg […]

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    Helping agencies to build a Proactive Relationship with Procurement

    Top executives and management who lead the country’s marketing and communication agencies have an opportunity to gain up to the minute insight and practical guidance on how to build a proactive relationship with procurement. The IAS will be hosting this Masterclass for Agencies, A panel discussion facilitated by the IAS to include Brehndan Botha – […]

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    Telkom Mobile partners with Phonefinder.co.za to boost subscriber acquisitions

    Paid campaign boosts lead generation by 65% in first 48 hours When consumers visit the Phonefinder.co.za cellphone contract comparison engine, they are able to view and compare packages from various Mobile Network Operators (MNO), including Telkom Mobile. As Lance Krom, founder and managing director at Phonefinder, explains, with over 7,000 unique daily visitors and 200,000 […]

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    Engen helps intellectually disabled young adults this Youth Month

    Ten intellectually disabled students have received the chance to transform their lives and build a better future. In a partnership between non-profit organisation The Living Link and Engen, these students have commenced a year-long ‘Adult Integration Programme’ aimed at integrating them into society, both in the work place and their communities. Engen donated R564 000 at […]

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    Share your Labello beautiful smile

    Labello has teamed up with the Smile Foundation in order to give the gift of a beautiful smile to children born with facial abnormalities. A simple smile has so much power. It can brighten someone’s day in an instant; it can change the way you feel about yourself. A smile can send a message of […]

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    Google’s new algorithm, lets call it Fred

    Jarred Mailer-Lyons, Digital Media Strategist at The MediaShop Every year, Google changes its search algorithm around 600 times. While most of these changes are insignificant to advertisers and brands, occasionally there are major algorithmic updates that rock the industry. These changes can be potential game changers for brands and also significantly impact a site’s rankings. […]

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    How brands can take experiential marketing to the next level using social media

    In our customer-centric world, what consumers really want is communication and engagement that dazzles their senses, touches their hearts and stimulates their minds.  They want added value and campaigns that deliver entertainment and experiences. Brands which can achieve this are on track for success; and even more so for brands that generate campaigns that create […]

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    FCB Africa creates lion’s share of South Africa’s favourite ads

    FCB Africa agencies have once again created the lion’s share of South Africa’s favourite television ads, according to Millward Brown Kantar’s annual listing. The company, which has used its AdTrack proprietary research tool for over 25 years to determine which ads resonate with ordinary South Africans, announced the Top 20 Most Liked TVCs in 2016 […]

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    Save the Small Agency

    Brands and businesses that are built by entrepreneurs or champion entrepreneurship generally, like AB InBev, the Century Property Group, Coca-Cola, EOH, FNB, Nando’s, Primedia and Sorbet to name a few, must step-up to ensure the survival of small agencies during the recession. Failure to do so will lead to the closure of small agencies, reducing […]

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    New local paper, The Zululand Mail launches

    Local community newspaper, The Zululand Mail, part of the Zululand Observer stable, has been launched in KwaZulu Natal to service the Melmoth, Eshowe and Gingindlovu areas. The paper will be represented by SPARK Media. “The three Zululand towns of Melmoth, eShowe and Gingindlovu form a micro-economic hub with Melmoth and Gingindlovu having both recently acquired […]

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    ProActive implements campaign for KOO Food Innovation

    ProActive™ is rolling out a widespread, national in-store campaign for KOO’s new food innovations – KOO Chakalaka with Beans, KOO Chakalaka with Peas and KOO Baked Beans Lite. The campaign is being implemented in the top one hundred Spar and Pick n Pay Family stores across the country. With the key objectives of creating awareness […]

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    Some Millennials are Managers

    by Condriac founding Director, Gary Meyer As Millennials, the demographic cohort born in the early 80’s, we entered the workplace with great gusto and enthusiasm. Our keen interest and childlike excitement in our new and fledgling careers infected our older, more-seasoned colleagues. Perhaps it re-ignited a snuffed-out flame, and was refreshing to see passion and […]

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    How to crack it as a creative in a startup

    Fred Dith, a UI designer, offers tips for creatives looking to cross over from advertising agencies or corporate to work in a startup. Dith currently works for a startup in one of Europe’s top startup hubs, Berlin. Creatives are no longer limited to advertising agencies to land exciting jobs. Driven by ideas that have the […]

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    Riverbed celebrates 10 years of greatness

    The first 10 years have been inspiring for Riverbed’s founder and CEO Monalisa Zwambila, who has seen her vision for a black, independent full service creative agency come to fruition. Riverbed has grown to become one of the largest black agencies in the country. “Our 10th birthday is a milestone occasion and while my team […]

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    Golf Ads drives sales for Mahindra

    Golf Ads™ is successfully driving sales for Mahindra through a tactical campaign that is engaging golfers at nine golf courses across South Africa.The activation is showcasing various Mahindra vehicles and challenging golfers to hit a hole in one to win a Mahindra KUV 100 K4. Kenneth van Zyl, Marketing and PR Coordinator for Mahindra says: […]

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    What makes AGENCY SCOPE a success

    With the second South African SCOPEN’s AGENCY SCOPE underway, a key element for conducting the most valuable interviews and gleaning information that can change the way agencies and marketers do business is the choosing of the researchers. In order to ensure the highest level of data, Spanish-based independent research company SCOPEN and the Independent Agency […]

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    The more you Read the more you Earn

    The Publisher Research Council (PRC) says that insights from the Establishment Survey (ES) show that people who read, generally earn around 50% more their non-reading counterparts, across the entire spectrum of society. #ReadToEarn “Don’t count the people you reach, reach the people who count,” says Peter Langschmidt, consultant to the PRC. According to statistics pulled […]

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    Riverbed’s PR team expansion aligned to agency growth

    The month of May saw Riverbed, leading female, black–owned and managed, integrated communications agency, boost its public relations team with the appointments of Sibongile Modiba and Mpho Singo. Joining as Account Director after 13 years of industry experience, Sibongile brings her strength in strategy and reputation management to the agency. She holds a National Diploma in Public Relations […]

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    The Fastest Growing South African Website Does It Again

    ZAlebs Record-Setting Growth Continues In May With Over 1,400,000 Site Visits, 3,000,000 Page Views, 6,000,000 Facebook Engagements And 2,000,000 Twitter Impressions Johannesburg,  ZAlebs (www.zalebs.com) the leading South Africa lifestyle website with a focus on “Life Love And What’s Hot” in South Africa, is proud to release record-setting numbers for May which continue the surge in […]

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    Young black, female owned businesses on the fast track to success

    The inaugural Seed Academy/WDB AccelerateHer programme, a three-month business accelerator for female entrepreneurs, sponsored by Shell Downstream South Africa concluded by notching up a string of successes for young black female owned businesses. The fully-funded AccelerateHer programme provided 25 black female entrepreneurs with an intensive programme including developmental workshops, high impact business development support and […]

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    Corrine Bennett, General Manager – Client Services and Relationship Management at CBR Marketing Solutions

    There’s no such thing as digital marketing, Corrine Bennett, CBR’s Marketing Solutions’ newly appointed GM – Client Services and Relationship Management, told stunned University of Johannesburg marketing students. She was making a point. “When people say we need to focus on digital or grow in digital marketing, they’ve missed the boat. We cannot afford to […]

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    Should Brands Compete Online?

     If you ask anyone in their 30s/40s about what they think is the best example of Brand competition, the first thing they will mention is the feud between BMW and Mercedes Benz i.e. “It beats the Benz.” Though timeless and entertaining, that advert is over 20 years old. The advertising world has changed dramatically since […]

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    Peri Friedman, Senior Designer at marketing company CBR Marketing

    When Peri Friedman, Senior Designer at leading digital marketing company CBR Marketing, first encountered website design in his first job, he had never even opened an email – but he was soon captivated by the flexibility and challenges that the medium offered. That was about 20 years ago and Peri, equipped with a diploma in […]

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    Giving a digital marketing company running shoes

    Tamsyn Friedman has embraced the mantle of Group Marketing Manager for dynamic digital marketing specialist, CBR Marketing, having been part of the company’s strong organic growth for close on five years – and recognised the need for the marketing company to market itself. “It was a case of shoemaker’s children going barefoot,” explains Tamsyn. “We […]

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    New Wits Journalism and Media Innovation Hub Open for Applications Now

    Applications open today for a new six-month innovation support programme for existing or new South African journalism and media teams. The Journalism and Media Accelerator (JAMLAB) will be home to innovators who want to develop new forms of journalism and also reach new, younger, audiences. JAMLAB will provide participating teams with the tools, facilities, contacts […]

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    Dabs, boots, and beds win on social media

    Boosting the awareness of the joy and satisfaction that a good bed offers, together with a sense of fun and consumer engagement, were the hallmarks of digital specialists CBR Marketing Solutions’ winning social media campaigns for Dial-a-Bed over the past year. Three primary campaigns brought in excellent results for the bed retailer, increasing Likes on […]

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    Gender bias on Instagram

    With over 350 million photos posted to Facebook every day and over 60 million uploaded to Instagram, it is clear that visual social media carries real influence in the world we live in. Looking at user-generated content (content uploaded by ordinary people, not brands or businesses) can provide visually and emotionally rich insights into what […]

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    Driverless Cars: The Death Knell for Roadside Billboards?

    Craig Wallis, Business Unit Director at The MediaShop   I was recently provided with an interesting report by the US law firm, Venable LLP, entitled “The Future of OOH in a Self-Driving America“.   Being in the OOH industry, I thought it would make for an interesting read, and it has! I’ve taken the liberty […]

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    The Afropolitan 50th Edition – Then and Now Celebration

    The Afropolitan, a magazine that celebrates the rise of a new cosmopolitan African style and sensibility embodying ‘the signature of African sophistication’ is celebrating their 50th edition. The Afropolitan magazine is a publication that celebrates the identity and growth of the modern, business-savvy and global-thinking Afropolitan. Over the past 49 editions,the magazine has produced powerful […]

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    Creative work can change the world

    by Mike Abel, Founding Partner & Chief Executive at M&C Saatchi Abel Ask me whether the economic value of creativity has been historically undervalued in South Africa, and I’ll say: Yes. Enormously so. A recent Business Times article published on 12 March 2017 even highlighted the extent to which South Africa’s creative agencies and creative […]

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    Time is Money – Stop wasting it on futile meetings

    According to a survey of time use conducted by Stats SA, South Africans spend roughly 121 minutes per day participating in meetings, which amounts to over 10 hours a week – a quarter of the average 40 hour work week. This wouldn’t be a problem if all these hours spent in meetings were somewhat productive […]

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    Get the competitive edge with data analytics

    The digital business landscape is driven by data. However, amidst the risk of information overload, decision-makers need to embrace data analytics to get the competitive edge they need. Kelly Preston, data analytics manager at SilverBridge, examines how this is becoming an essential tool for business. “With global mobile phone users expected to surpass five billion […]

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    King James II creates a short film for Siemens

    HIM, HER and ME is a short film by Siemens. A purposeful shift away from corporate storytelling to create relatable human moments The film format has drama, comedy and the obligatory plot twist Some people don’t fully know what Siemens does. In reality, Siemens plays a big a part in our everyday life – from […]

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    Have You Got Talent?

    Prove it! Join SPARK Media on 6 June 2017 for their “You’ve got Talent” games day at Bryanston Country Club. “Bring your skills, whether it’s your balls or your brains, and put them to the challenge,” says Gill Randall, Joint CEO of SPARK Media. “We’ve catered to both the sporty and the brainy by including […]

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    DISPLAY AND SEARCH MARKETING AGENCY LAUNCHES INTERNSHIP PROGRAMME

    Patience Lunika has joined Sprout Performance Partners, a well-known programmatic display and search marketing agency, as part of the Sprout Lite internship programme. She started in April and over the three-month placement, will be trained in Google Certifications from Analytics to Basic Campaign Management. She will also gain SEO knowledge and practical skills as she will be […]

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    Ogilvy Public Relations wins at Sabre Awards

    Ogilvy Public Relations won three awards at the inaugural African SABRE Awards, including the Platinum SABRE Award for the best African public relations campaign. This win is hot on the heels of the four accolades the agency received at the PRISM Awards 2017 early this month. Ogilvy Public Relations won Platinum in the coveted Best […]

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    Marc du Plessis appointed Head of Publisher Council at IAB

    Joint CEO of SPARK Media, Marc du Plessis has been announced as Head of the Publisher Council of the IAB. The Publisher Council represents its IAB publisher members in a wide range of interests including regulatory and audience measurement issues. “I’m really excited to get stuck into my new role within the IAB where I’ve […]