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One Profession. One Voice. ACA announces broader, more inclusive membership.

In November 2020 the Association for Communication and Advertising (ACA), the official representative body for the Communications and Advertising profession in South Africa launched its new brand identity in preparation for a new era in the broader communications sector in South Africa. The new brand identity provided the springboard along its journey of diversity and […]

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ACA Issues RFI For the Provision Of Preferential Insurance Rates To Ad Industry

The Association for Communication and Advertising NPC (ACA) has taken a decision to conduct a review of its financial services provider as well as the current insurance policies which are accessible at preferential rates by member agencies of the ACA. The policies under review cover Cancellation & Abandonment Insurance and Personal Accident Schemes policies. All […]

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Handshakes and Promises – A happily ever after or a marriage made in hell.

Sharon Bergmann, Financial Manager at the Association for Communication and Advertising argues that contracts are a critical part of the day to day operations of ad agencies. Here she unpacks the importance of contracts in multi-agency partnerships participating in the pitch process. I have spent more years than I care to remember about working in […]

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