Peter KohlÖffel

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    Augmenting Activations through Digital

    Peter KohlÖffel of ProActive™ explains that with the trend towards bigger, better and more integrated activations campaigns, digital interaction is evolving to become a critical element in the campaign mix. Over the past decade, activations have become an exceedingly more integrated part of the overall mix. The trend towards consumers wanting face to face interaction, […]

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    What are activations without ROI?

    Peter KohlÖffel of ProActive™ unpacks the importance of measuring activations, in terms of return on investment across all elements – growth in sales, growth in customer base, brand assimilation, brand affiliation and response to call to action. Let me begin by stating a fact: If your activations agency has never provided a report that measures […]

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    PANDORA Jewellery charms golfers with Golf Ads

    PANDORA Jewellery has implemented a four-month campaign with Golf Ads™, targeting an upper-income level audience that is captive and in a relaxed frame of mind and thus open to messaging and call to action. The golf environment is ideal for advertising jewellery, particularly high quality, hand-finished jewellery as it allows the brand to reach and […]

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    ProActive™ Shoppa Shows continue to drive sales for MTN

    ProActive™ recently implemented another highly successful MTN Shoppa Show campaign, this time in Limpopo, North West and Gauteng provinces. The over-arching objectives of the MTN Shoppa Shows are to continue to increase brand awareness and to familiarise and educate consumers about products offered by the cell phone network. All of which have not only been […]

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    Golf Ads proves successful for Carfind.co.za

    Carfind.co.za has recently renewed its contract with golf media specialist – Golf Ads™. The return on investment that the brand experiences through its Golf Ads™ campaigns has proved to be extremely successful, and the brand will continue to reap the rewards from advertising in the golf environment for another six months. The Carfind.co.za messaging is […]

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    Golf Ads™ builds awareness for Kingfisher Lodge

    Golf Ads™ has recently implemented a campaign for Kingfisher Lodge, a hotel and conference facility in Mount Edgecombe, KwaZulu-Natal. Targeting golfers on the golf course as well as all other consumers who regularly frequent the Mount Edgecombe Golf Course, the campaign is meeting the objective of keeping the lodge top of mind amongst this affluent […]

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    Brands go big on golf courses

    Peter Kohlöffel, National Sales Manager: Golf Ads™, says a surprisingly wide variety of brands reach their target markets on golf courses – and marketers should not miss an opportunity to engage. A round of golf is still one of South Africa’s most popular pastimes – and we boast the largest number of golfing facilities in […]

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