ProActive

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    ProActive sets sights on SADC region with appointment of Andre de Lange

    ProActive™ – a division of the Provantage Media Group – has appointed experienced sales professional Andre de Lange as its new Field Sales and SADC Manager. De Lange has a strong background in merchandising, particularly in emerging markets, and has previously held senior positions at Bromor Foods and Mondelez International, the American multinational confectionery, food […]

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    Activations and experiences should be focal point for marketers

    Focusing on activations and experiences may be the single most important investment a brand can make in today’s competitive climate. So says Kirsten Mercer of ProActive. Today, more than ever before, consumers want to engage with brands through experiences and activations that are exciting, interesting, educational or add value to their lives in some way. […]

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    ProActive™ launches Route to Market offerings

    Peter KohlÖffel, ProActive™: Head of Sales – Africa, unpacks extended ProActive™ services now available to brands and marketers wanting to engage their audience and increase sales. As a leading activations agency in Africa, with our recent expansion both in footprint and capacity, what we discovered is that it is often difficult for brands and products […]

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    ProActive’s Permanent Brand Ambassadors a win for Brands

    In an age where social media and advertising clutter creates excessive noise within the marketing sphere, consumers still seek face to face interaction when making a purchase decision in store. This is where highly skilled, approachable, presentable and well-trained Brand Ambassadors enter the picture. ProActive™ provides brands and companies with permanent Brand Ambassadors that are […]

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    Augmenting Activations through Digital

    Peter KohlÖffel of ProActive™ explains that with the trend towards bigger, better and more integrated activations campaigns, digital interaction is evolving to become a critical element in the campaign mix. Over the past decade, activations have become an exceedingly more integrated part of the overall mix. The trend towards consumers wanting face to face interaction, […]

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    What are activations without ROI?

    Peter KohlÖffel of ProActive™ unpacks the importance of measuring activations, in terms of return on investment across all elements – growth in sales, growth in customer base, brand assimilation, brand affiliation and response to call to action. Let me begin by stating a fact: If your activations agency has never provided a report that measures […]

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    ProActive™ Shoppa Shows continue to drive sales for MTN

    ProActive™ recently implemented another highly successful MTN Shoppa Show campaign, this time in Limpopo, North West and Gauteng provinces. The over-arching objectives of the MTN Shoppa Shows are to continue to increase brand awareness and to familiarise and educate consumers about products offered by the cell phone network. All of which have not only been […]

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