Since relaunching its popular Shoppa Show™ platform in 2018, ProActive™ has recommitted itself to driving real-time engagement among consumers, particularly those within the LSM 4-7 market. These highly entertaining shows do wonders for brands that want to reach consumers directly and change their buying behaviour. Digital marketing may expand the reach of a brand, but […]
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ProActive sets sights on SADC region with appointment of Andre de Lange
ProActive™ – a division of the Provantage Media Group – has appointed experienced sales professional Andre de Lange as its new Field Sales and SADC Manager. De Lange has a strong background in merchandising, particularly in emerging markets, and has previously held senior positions at Bromor Foods and Mondelez International, the American multinational confectionery, food […]
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Activations and experiences should be focal point for marketers
Focusing on activations and experiences may be the single most important investment a brand can make in today’s competitive climate. So says Kirsten Mercer of ProActive. Today, more than ever before, consumers want to engage with brands through experiences and activations that are exciting, interesting, educational or add value to their lives in some way. […]
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ProActive™ launches Route to Market offerings
Peter KohlÖffel, ProActive™: Head of Sales – Africa, unpacks extended ProActive™ services now available to brands and marketers wanting to engage their audience and increase sales. As a leading activations agency in Africa, with our recent expansion both in footprint and capacity, what we discovered is that it is often difficult for brands and products […]
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Activations – Beyond the hashtag
Peter KohlÖffel of ProActive™ explains that social, digital and experiential need to work hand in hand to achieve excellent results. In a world saturated with technology, staying close to your consumers is of paramount importance – especially if you want to cut through the clutter, be noticed and be exciting enough for consumers to want […]
Continue readingMore TagProActive’s Permanent Brand Ambassadors a win for Brands
In an age where social media and advertising clutter creates excessive noise within the marketing sphere, consumers still seek face to face interaction when making a purchase decision in store. This is where highly skilled, approachable, presentable and well-trained Brand Ambassadors enter the picture. ProActive™ provides brands and companies with permanent Brand Ambassadors that are […]
Continue readingMore TagAugmenting Activations through Digital
Peter KohlÖffel of ProActive™ explains that with the trend towards bigger, better and more integrated activations campaigns, digital interaction is evolving to become a critical element in the campaign mix. Over the past decade, activations have become an exceedingly more integrated part of the overall mix. The trend towards consumers wanting face to face interaction, […]
Continue readingMore TagWhat are activations without ROI?
Peter KohlÖffel of ProActive™ unpacks the importance of measuring activations, in terms of return on investment across all elements – growth in sales, growth in customer base, brand assimilation, brand affiliation and response to call to action. Let me begin by stating a fact: If your activations agency has never provided a report that measures […]
Continue readingMore TagProActive™ Campaign drives positive engagement for Halls
Being in the right place at the right time forms the cornerstone for the kind of experiential marketing strategy that ensures campaign success. This was an integral part of a campaign recently implemented by ProActive™ for Halls. Strategized by Saatchi and Saatchi, the creative concept pushed the brand message “Own the Moment”, with a focus […]
Continue readingMore TagProActive™ Shoppa Shows continue to drive sales for MTN
ProActive™ recently implemented another highly successful MTN Shoppa Show campaign, this time in Limpopo, North West and Gauteng provinces. The over-arching objectives of the MTN Shoppa Shows are to continue to increase brand awareness and to familiarise and educate consumers about products offered by the cell phone network. All of which have not only been […]
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