Transit Ads™ is once again pushing the boundaries in the commuter space, with the unveiling of a ground-breaking branding structure combining digital and large format static Out of Home formats in South Africa’s taxi and shopping mall environments. Powa Towa’s have proved to be highly successful advertising platforms and now the first ‘Digital Powa Towa’ […]
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Why 360 degree campaigns work in the Transit Environment
Shamy Naidu, Executive: Transit Ads™ outlines the importance of implementing 360° advertising campaigns within the highly effective, high frequency and captive transit environment. As in any other advertising environment, the need for a 360° campaign in the transit environment is vital to ensure maximise ROI and to keep brand and product top of mind. Transit […]
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Transit Ads awarded rights to Johannesburg’s Rea Vaya
Transit Ads™, South Africa’s largest transit media company, has been awarded the exclusive advertising rights to the Rea Vaya Rapid Transit System (BRT) 1B in Johannesburg, along specific routes. In addition to a comprehensive, national and impactful portfolio of branding opportunities, Transit Ads now offers advertisers another highly valuable engagement point, increasing audience reach by […]
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Debonairs train station campaign generates effective brand awareness
To generate brand awareness and ensure that millions of commuters know about Debonairs Pizza specials, Transit Ads™ has implemented a strategic OOH campaign – which is part of a broader commuter strategy developed by the MediaShop – in various Metrorail stations across South Africa. For 12 months, consumers will be exposed to large format, […]
Continue readingMore TagTRANSIT.TV celebrates 10 years
Shamy Naidu, Executive: Transit Ads™ outlines the milestones on the growth trajectory of national digital television channel TRANSIT.TV™. In 2007 Provantage Media Group launched an in-taxi television channel called Provantage Transit TV. It aired in 500 taxi nationwide to an audience of just over 2 million consumers in the primary metropolitan areas of Gauteng, Kwa-Zulu […]
Continue readingMore TagThe need for authentic data in the Transit Environment
Shamy Naidu, Executive: Transit Ads™ outlines the need for authentic data within the realm of out of home advertising, especially when it comes to the transit environment. Over the past few years we’ve been witness to an enormous growth within the transit environment in South Africa. Public Transport nodes and facilities have been upgraded, extended […]
Continue readingMore TagTransit Ads outlines new taxi branding regulations
Shamy Naidu, Executive of out of home transit environment specialist Transit Ads™ outlines the new taxi advertising regulations as recently gazetted by the South African Department of Transport. On the 18th of August 2017, the Department of Transport gazetted the new taxi branding and advertising regulations. The new regulations affect how brands and media owners […]
Continue readingMore TagSlikourOnLife and TRANSIT.TV™ partnership a leading opportunity for young talent
Transit Ads is proud to announce the launch of an exciting content driven TRANSIT.TV™ partnership with leading entertainment digital platform SlikourOnLife. The site, currently one of the top 1 000 websites in South Africa, shares information on urban culture and music. It features videos and interviews to give substance to the music and musicians who […]
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