Outdoor Network’s burning billboard keeps it legal

British American Tobacco South Africa (BATSA), Joe Public United have teamed up with Outdoor Network in association with Beith Digital to create an eye-popping ‘burning billboard’ that draws attention to the problem with smoking illegal cigarettes. Clearly visible in a prime location, the Johannesburg billboard’s special effects are entertaining and educating a highly sought-after audience […]

Continue readingMore Tag

Engagement vital to digital transformation

Organisations are urged to embrace digital transformation to remain competitive. Jonathan Jardim, software developer at SilverBridge Holdings, believes that while technology forms an important part of this process, the human element should not be forgotten. “We are living in a connected world where companies are competing against global organisations. Customers are also more technology literate […]

Continue readingMore Tag

Creative Spark appoints Tanja Lategan as new MD

Digital Agency Creative Spark today announced the appointment of new Managing Director, Tanja Lategan, who will steer the digital agency through its next phase of growth and ramp up the company’s integrated marketing offering. Creative Spark, acquired by the M&C Saatchi Group in 2015, is a Johannesburg and Cape Town-based specialist digital agency partnering with […]

Continue readingMore Tag

Marketing in a Technical Recession

  By: John Faia, GM: Mall Ads™ One of the burning issues at the moment is that we are in a technical recession. Any marketer would be forgiven for getting a fright: “recession” is one of those economic terms that strikes fear into the heart of the consumer, affecting the consumer mindset and spilling over, […]

Continue readingMore Tag

Canal Walk reinventing the shopping experience

If there’s any shopping destination that takes shopping seriously, it’s Canal Walk. Not only do global brands flock to the centre, but shoppers from all over the world come to appreciate the grandeur and beauty of Canal Walk Shopping Centre. Known as one of Africa’s leading retail, leisure and entertainment destinations, in the heart of Century […]

Continue readingMore Tag

Primedia Unlimited’s Bionic rewarded by Facebook

     Facebook Marketing Partners has identified Bionic, powered in sub-Sahara by Primedia Unlimited, as its 2017 Innovation Spotlight Award winner in the Omnichannel: Online and Offline Sales category.  The awards call for the year’s most exciting new technologies built on Facebook’s Application Programming Interface (API) to solve marketing challenges. “Bionic is a platform designed to manage and […]

Continue readingMore Tag

Posts navigation

1 2 3 4 6 7 8
Scroll to top