Leading airport media specialist company Airport Ads® recently implemented a campaign for mattress brand Serta. The activations campaign took place within OR Tambo International Airport’s domestic departures area, which services 5,5 million consumers annually. “Serta was looking to engage with an upper income audience in an environment where lack of sleep was prevalent. Air travellers […]
Continue readingMore TagMonth: May 2018
Golf Ads™ implements campaign for Garmin Approach S60
Golf Ads™ recently implemented a campaign for the launch of the new Garmin golf watch – the Approach S60 – making innovative use of the traditional clocks on the golf course. The creative was adapted to include the golf clock face into the design and engaged with golfers in a non-intrusive fashion every time they […]
Continue readingMore TagCreative and Media agencies contribution to marketers’ business growth down from 2016
According to South African marketers, Creative and Media agencies contribute an average of 17% to their overall business growth. In other words, nearly one fifth of the growth of client companies is attributed to the work of their agencies. Johanna McDowell, SCOPEN Africa Partner, points out that South Africa’s market has lost perception of contribution […]
Continue readingMore TagAngiieeLings – a passion for editing videos with impact
Video editing is a dream job for Angelo Lings – known best by her signature AngiieeLings – particularly in an environment where she is given creative freedom, and where her work achieves results AngiieeLings joined CBR Productions in October 2017 and is proud of projects she has worked on and the impact they have […]
Continue readingMore TagVote for the MOST Awards and stand a chance to win R6000
Voting for the 10th annual MOST Awards opens today and will stay live until 2 July 2018. By completing the Media Owner or Media Agency survey you stand a chance to win R6000. To access the online survey click here, or go to www.themediaonline.co.za and look for the “Click here to Vote” button at the […]
Continue readingMore TagWat meme jy? Ads24’s Afrikaans roadshow rolls into Cape Town and Durban
While the Johannesburg leg of ‘Wat Meme Jy?’ draws to a close, Cape Town and Durban media agencies still have fun and games to look forward to as Ads24’s roadshow arrives this week to showcase the value and reach of its Afrikaans titles. The scene is set on arrival when guests are invited to dress […]
Continue readingMore TagBayeza: turning interns into future leaders
In its sixth year, Boomtown has taken on five graduates to expose them to the magic of the ad world, and mould them into outstanding, employable advertising professionals. Bayeza started in 2012 with one graphic design intern, Pola Maneli. A talented individual who has gone on to win two gold Loeries went on to work […]
Continue readingMore TagPrimedia Outdoor extends branding opportunities in the heart of Harare
In continuous efforts to develop new media opportunities for marketers, Primedia Outdoor has recently erected five innovative Prime Towers on the main highways leading into and out of the CBD of Harare, Zimbabwe.Harare has a major population of 1.56 million people – making it the most populous city in Zimbabwe with a diversity of economic […]
Continue readingMore TagClockwork Media Wins Best Large PR Agency at 2018 PRISMs
Clockwork Media once again claimed the prestigious award for Best Large Agency of the Year at the 21st PRISMs – an annual event that recognises outstanding work in the public relations and communications industry. That’s not all the Johannesburg agency walked away with, however, on the night of 22 April. The agency took home an […]
Continue readingMore TagNerd academy programme launches in the Karoo
Piehole.tv and ProcurementExpress.com use innovative ways to create local employment. A nerd alert has been issued by the Karoo Tech Hub, an initiative run by video production company Piehole.tv in collaboration with ProcurementExpress.com. With an estimated 45% unemployment rate in the Eastern Cape, the tech hub has launched a free programme called the Nerd Academy […]
Continue readingMore Tag