Isla Prentis, Business Unit Manager at The MediaShop says that Big Data was pegged as a trend at the beginning of this year. For the sixth year in row. Something’s wrong with this picture. “Understanding is deeper than knowledge. There are many people who know you but very few understand you.” I came across this anonymous […]
Continue readingMore TagMonth: September 2018
Understanding the increasingly sophisticated customer
Quality of service can make or break the reputation of a brand or organisation. This is especially the case when there is little differentiation between product offerings within a brand category. The 2018/19 Ask Afrika Orange Index Awards taking place in Johannesburg on 4 October 2018 at The Venue in Melrose Arch, will reveal this […]
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Degrees of success: why you need to consider studying further
Getting a foot in the door of an agency, business or organisation you’d really love to work for is not always as easy as putting on your Sunday best and flashing the interviewer your brightest, most charming smile. Often, what they’re looking for is actually just a tertiary qualification, which is why many young people […]
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AdColony wins big at The MOST Awards
AdColony South Africa, one of Nfinity Media’s investments, has been named Overall Media Owner of the Year and Digital Media Owner of the Year at the 2018 MOST Awards. AdColony SA’s Head of Sales Mike van Tonder was also named Rising Star of the Year in the media owner category. Globally, the company is one […]
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The time has come for digital transformation
By Hein Taljaard, Client Partner at Decision Inc. Using technology to drive business transformation is hardly a new thing. In fact, reducing paper and automating processes are goals many organisations share. Yet, change has been slow in coming with some decision-makers even resisting digitalisation. This needs to change if organisations are to unlock new insights […]
Continue readingMore TagData fusion launches!
The PRC (Publisher Research Council) and Nielsen’s first fused dataset, comprising PAMS (Publisher Audience Measurement Survey) and CPS (Consumer Panel Survey) will be launched this month on Wednesday 26 September in Johannesburg and Friday 28 September in Cape Town. #Fusion2018, the newly fused PRC PAMS and Nielsen CPS data is an exciting innovation in South […]
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MOST Awards honours Kaya FM MD as industry legend
Kaya FM Managing Director, Greg Maloka was honoured last night at the prestigious 10th MOST Awards that took place at the Wanderers Club in Illovo. The annual awards aim to recognise and celebrate top performing service providers of the media industry that strive for industry excellence. Maloka was recognised by his peers as this year’s […]
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Outdoor Network Unveils Its Rotating Digital LED In Mbombela
All eyes are on Outdoor Network’s latest state-of-the-art rotating digital billboard site, which has just been unveiled along the R40, Madiba Drive in the heart of Mbombela (formerly Nelspruit). The roadside rotating billboard is assured high visibility on the main road in Mpumalanga’s bustling capital city. A vital business and tourism destination, Mbombela is also […]
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Progressive companies should turn CX into a competitive advantage
By Chantel Troskie, Customer Experience Senior Sales Manager at Oracle Today’s high-touch customers view their interactions with a brand, from social media and sales engagements to service and support encounters, as a single continuous conversation. As a result, decision makers need to understand that to use Customer Experience (CX) for competitive advantage, their customer-facing staff […]
Continue readingMore TagSPARK Media wins at Most 2018
SPARK Media has won the highly competitive newspaper category at The 2018 MOST Awards. “This has been a complete team effort and we’re extremely excited to have been declared the winners of the newspaper category,” says Gill Randall, Joint CEO of SPARK Media. “We’re extremely happy that our firm belief in revolutionary, evidence-based marketing principles […]
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