Ray Gaul – VP Research & Analytics, Market Insights at Kantar Consulting says : Is there a change in the air when it comes to category leadership? In the past, when I would go country-to-country, clients would complain when I would show examples from outside of their region or country. The might say, ‘our country […]
Continue readingMore TagMonth: September 2018
To email or not to email?
Paul McIntyre, Chief Sales Officer at Elingo says: Communication in the workplace has evolved beyond telephone calls and emails. Instead, the digital business environment is all about real-time messaging to provide stakeholders with instantaneous responses to their queries. Think of email as a more enhanced push system. An employee will send one out and then […]
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FCB Joburg Assists Host 10th Annual BRICS Leaders’ Summit
FCB Joburg and its eventing team assisted Brand South Africa and the Department of Trade & Industry (the dti) with the execution of the BRICS Business Forum, a key event within the overall BRICS Leaders’ Summit held in Johannesburg recently. The BRICS Leaders’ Summit is convened annually to discuss political and socio-economic coordination. The 2018 […]
Continue readingMore TagRemember to remember me – making advertising stick
Louise Hefer, Media Strategist at The MediaShop says: Something horrible recently happened in our household *cue first world problem here*. Our TV remote broke, and I mean proper broke…broke in terms of not being able to forward, exit or move between channels. So now we’re rocking it old school style and having to actually get […]
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Recognising, rewarding and retaining ‘high value customers’
Leading software solutions provider and independent CRM firm LoyaltyPlus offers practical advice and insight In an increasingly tough economic environment, businesses must do all they can to not only attract new customers, but look after existing ones – especially those who are categorised as ‘high value’ or absolutely essential to the survival of the business. […]
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Hellocomputer issues challenge to competitors
Hellocomputer Johannesburg Managing Director, Joey Khuvutlu, has issued a challenge to leaders of South Africa’s digital agencies: he wants them to join him in an initiative to fund 100 programming learnerships between September 2018 and August 2019. The learnership in question is a one-year computer programming learnership that prepares learner programmers for the creative industry […]
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Even more reason to celebrate at Most Awards
As if a decade of the MOST Awards isn’t reason enough to celebrate in itself, we are delighted to offer even more reasons, with Mediamark turning 21 as well as the announcement that Heart FM and Gagasi have teamed up to sponsor the Media Agency of the Decade Award. Turning 21: An opportunity to reflect […]
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Philani Dlamini takes the helm at Consulta
Leading market research and managing consultancy firm, Consulta, has appointed Philani Dlamini as its new Chief Executive Officer (CEO) with effect 1 September 2018. An accomplished senior corporate executive, Dlamini assumes his role as CEO from Consulta’s founder, co-shareholder and longstanding chief executive, Professor Adré Schreuder, who will take on a strategic advisory role as […]
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Is this how we sell things now?
Over the years, Nando’s has not only given us delicious PERi-PERi flame-grilled chicken, but food for thought via their adverts, campaigns and social commentary, with the latest one questioning the surplus of “Afro-futurism” on our screens at the moment. Their most recent ad promoting their Half Chicken with any single side was released on Monday, […]
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Integration vs Specialisation: Here’s what marketers think
AGENCY SCOPE South Africa 2017/2018 asked 217 marketers what type of agency they are currently working with to meet their communication needs. 51.5% of the respondents currently work with an integrated agency and 41.9% work with specialized agencies. When asked what kind of agency they would prefer to work with in the future, those figures […]
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