While the print environment is alive and well, publishers still need to adapt to the changing demands of their readers. It’s with this sentiment in mind that Caxton Magazines’ people’s popular brand extension ‘bookazines’ continue to sell. Editor Andrea Caknis says: “We compete in an industry where attention is the new currency and we need […]
Continue readingMore TagMonth: October 2018
3 Reasons why Pop Up stores are reinventing Brand engagement
John Faia, GM: Mall Ads™ says, Pop Up stores have become a trend that has stuck and one that keeps evolving, bringing something new and exciting to shoppers. The worldwide Pop Up phenomenon is a consequence of a culmination of factors, and is working effectively for both brands wanting the bricks and mortar element and […]
Continue readingMore TagEvolution of a Goldfish
Sean Sullivan – Business Unit Manager at The MediaShop says: attention spans are not shrinking, rather they are evolving to be more selective, according to new research. If someone invited you to watch a day-long movie you’d probably be pretty quick to decline. It’s hard to imagine dedicating brainspace to a single thing for so […]
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There’s nothing vanilla about Sundays with Ads24
Whether you tastes range to dark chilli and chocolate, or you prefer to keep it lighter with jelly and custard, Ads24’s series of Sunday Sundae’s activations, which kicked off at The MediaShop on Tuesday last week, aims to show that there’s nothing vanilla about Sundays. With 4.1-million readers (that’s 54% of Sunday readers) across its […]
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Boitumelo Moselane joins Eaton as Human Resource Director
Eaton has appointed Boitumelo Moselane as Human Resources Director for Eaton South Africa. Moselane will be responsible for the formulation of HR strategies, as well as overseeing the entire HR generalist function, including Learning and Development, Change Management and Labour Relations functions for Eaton in South Africa. With over 20 years’ experience in HR, acquired […]
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British Airways (operated by Comair) and kulula.com dominate at the Sunday Times Top Brands Awards 2018
British Airways (operated by Comair) and kulula.com dominated the airline categories of the Sunday Times Top Brands 2018 Awards last night. Both airline brands were awarded with three of the top six places in the business and consumer airline categories, achieving a first (kulula.com) and second (British Airways) place respectively in the Best Business Domestic […]
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Top Agency For Top Brands Is Ogilvy
Ogilvy SA retained the Robyn Putter Award in the prestigious 2018 Sunday Times Top Brands awards, announced on Wednesday night, for the agency which delivers the greatest number of creative campaigns for Top Brands category winners. The Sunday Times Top Brands Survey polls 3,500 individuals and 460 business decision makers to discover the most popular […]
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Engen’s R500k donation helps “lend dignity” to fire victims who lost everything
Engen has boosted fire relief efforts in greater Cape Town to the tune of R500 000, a donation that disaster aid organisation Gift of the Givers says will help them “lend dignity to people who have lost everything.” “While nothing can replace what they have lost, this helps us to ensure we can offer the […]
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Engen scoops Top Brands for the 8th consecutive time
Consumers have backed Engen as their favourite petrol station in the country for the eighth consecutive year, again confirming the company’s brand leadership and market strength in the South African petroleum industry. The accolade was attributed to Engen in the Sunday Times Top Brands*, which recognises brands that have earned top consumer sentiment in South […]
Continue readingMore TagOptimise online search to make the most of the festive season
David Jenkins, founding partner at digital marketing agency MickeyLlew discusses key steps for companies and brands to take to optimise their online platforms for seasonal search. A digital platform’s potential to generate substantial profits is often underestimated, with most brands in South Africa failing to optimise their websites for organic search. Organic search results are […]
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