Airport Ads® in association with Global Out of Home Media recently played a key sponsorship role in the Airports Council International Africa’s 27th Annual General Assembly, Regional Conference and Exhibition, which took place in Abidjan, Côte d’Ivoire from the 13th to the 19th of October. Airports Council International (ACI) is the only global trade representative […]
Continue readingMore TagMonth: December 2018
Shaping creative business minds for the fourth industrial revolution
With smart technologies disrupting industries and changing the way we see and experience the world, the future workplace looks very different to the past. The Fourth Industrial Revolution, or ‘Industry 4.0’, is upon us, and the graduates of 2018 and beyond need to be prepared for what this new wave of change brings. According to […]
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Outdoor Network Unveils SA’s Largest Digital Billboard In KZN
Outdoor Network has taken the latest step in growing its already-sizeable network, by unveiling a large format double-sided digital billboard site on the M3 highway in close proximity to the Durban CBD. The site is significant in size and commands an imposing presence, measuring 4.5m x 18m (81m2 on each side), and is located adjacent […]
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Engen backs Caring4Girls feminine hygiene initiative
Engen has donated R2.5 million to Caring4Girls, which provides female learners with sanitary towels to help keep them in school during their monthly cycles. Caring4Girls is an Imbumba Foundation’s initiative and currently reaches 750,000 girls throughout South Africa. It aims to support 1 million girls in 2019 and 2 million by 2020. At the official cheque […]
Continue readingMore TagThe Frog in the Pot
Chris Botha, Group Managing Director of Park Advertising says that the advertising industry is remaining stagnant in some areas and that this will negatively impact us all. A famously made meal in the beautiful country of France is “Cuisses de Grenouilles” or Frog’s Legs. Seasoned in flour and then sautéed in butter and olive oil […]
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Five ways to hack Google rankings
Securing a brand’s place at the top of Google’s rankings is the new holy grail in marketing. Being ranked at the top of Google doesn’t refer to paid search which are the first links you see marked with “AD”, they’re the links that appear directly underneath the ads and are known as organic results. According […]
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Global Out Of Home Media Rebrands For The Future
2018 has been a year of change for Global Out of Home Media – a division of the Provantage Media Group – in which it has implemented and put in place foundations upon which to capitalise on its market-leading position in the African market and deliver tangible results for its customers. A key element in […]
Continue readingMore TagMusic in advertising
Adam Howard of Howard Audio explains the strong bond between brand and music as he takes us through the evolution of the MAQ Campaign music brand mnemonic while Bliss Brands Marketing Director Liezel Bygate says the proof is in the sales figures… Mnemonics might not be everyday conversation, but they are integral to the advertising process: […]
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Debonairs Pizza Loses Its Head
If you were asked to compile a list of engaging digital initiatives from brands that typically live in the traditional media space, chances are you’d add ‘Headless Deliveryman’ created for Debonairs Pizza by FCB Joburg to celebrate Halloween to that list. Brainchild of FCB Joburg’s Creative Director Mbeu ‘Snooze’ Kambuwa, Art Director Nicola Bower, Copywriter […]
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Heineken Invites football fans to share the drama in a South African Out-of-Home first
What do you do when one of the world’s biggest beers and one of the largest sports events on the planet ask you to ‘share the drama’? You engage…particularly when they’ve used cutting-edge billboard technology and a visually-captivating creative execution to grab your attention. That was the case when UEFA Champions League sponsor Heineken collaborated […]
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