In an economy and at a time when magazine publishers dread the next Audit Bureau of Circulation (ABC) updates and with comments abound regarding the freefall of the South African magazine category as a whole, Caxton Magazines’ monthly family interest magazine, Bona, clearly bucks the trend and stands out like a beacon of light amongst […]
CNN International Commercial (CNNIC) has appointed Phil Nelson as Chief Operating Officer (COO) to lead CNN’s operational and international growth initiatives outside of advertising sales. As COO, Nelson will oversee CNNIC’s Business Development and Strategy, Finance, Strategic Planning and International Sales Operations as well as its Content Sales and Licensing. This includes managing and growing […]
Nedbank has appointed Riverbed to manage its Consumer PR. This win is testament to the agency’s ability to develop sound brand strategies with compelling creative ideas. Nedbank’s strategy is responding to the rising societal demand for purpose-led work, something that Riverbed has always been committed to as a guiding philosophy. While Riverbed has established itself as a through-the-line creative agency, and although there’s an […]
Customer Experience (CX) has long been the buzzword globally, due to being identified as a key opportunity for growth in any business. Research proves that customers no longer primarily base loyalty on price or product, instead they stay loyal to companies because of the experience they have with them. Gartner predicts that this year, more than […]
Meet the Western Cape Blood Service’s (WCBS) ‘Blood Buddy’. He’s more than just a drop of blood hanging out with other clots, watching the footie on a plasma screen over the weekends. He’s mischievous, competitive and sometimes a little provocative. The Jupiter Drawing Room Cape Town took the WCBS’s character and gave him a new […]
Cinemark has rebranded as Ster-Kinekor Sales, and with a year of record-breaking box-office underway, cinema advertising is set to deliver dividends. A long-standing division of Ster-Kinekor, Cinemark has been South Africa’s leading cinema sales house for nearly half a century. Since its establishment in 1971, it has come to represent about 63% of cinema […]
When hot local upcycling brand Sealand wanted to use the opening of its new store to entrench the brand’s philosophy of treading lightly on the planet, it turned to Publicis Machine to re-invent the traditional invitation. The result is as graphically beautiful as the Sealand brand and the high-end design goods for which it has […]
The South African township market is vast and diverse – it is essential that brand owners understand the distinct lifestyle segments within each township and that marketers are able to get a granular understanding of the nuances that lead to brand loyalty. To this end, Ask Afrika conducts its annual benchmark Kasi Star Brands survey […]
It’s no secret that South Africa has faced difficult financial times in the past few years. With an overall unemployment rate of 27.2 percent and over half of all eligible youth struggling to find work, there is certainly cause for alarm and a need for sustainable solutions. “The fact that government recognises the link between […]
Two of South Africa’s regularly awarded agencies, Hellocomputer Cape Town and FCB Cape Town, have come together to form a new agency, HelloFCB+. With tools to design, build and run entire customer journeys, HelloFCB+ combines technology and creativity to create strong, meaningful connections between clients and their audiences from the moment they first engage with […]