MullenLowe has launched a new television commercial for GWK as a follow up to their award-winning and ground-breaking 2015 commercial. The new TVC Old MacDonald Has A Farm, promises to leave an even bigger impression on viewers. Four years ago, MullenLowe South Africa created an animated TV advertisement for agri brand GWK that acknowledged South […]
Continue readingMore TagMonth: October 2019
Leadership changes and updates from the Marketing Association of South Africa (MASA)
MASA closed off another impactful year at its recent thirteenth Annual General Meeting, detailing important contributions to the marketing profession and industry. These include the completely overhauled Professional Marketing Designations South Africa programme, the introduction of the MAPs Products and Brands research initiative to replace AMPS, and helping to safeguard marketing self-regulation through the establishment […]
Continue readingMore TagSPARK Media invites Lumen to conduct Eye Tracking research
International attention technology company Lumen uses eye tracking software to understand the reality of visual attention on memory and ability to recall messages. SPARK Media, having just released its ROOTS research which shows that many people recall reading their local papers regularly for news and shopping information, will now add another crucial layer to that […]
Continue readingMore TagSex Sells: Yves Saint Laurent’s condom range – product placement much?
Advertising and fashion have long used ‘sex’ as a means to sell their products or push their brand to consumers. By designing a range of condoms, Yves Saint Laurent puts the brand directly in the moment when two people are going to be intimate. What’s the rationale? It can’t just be product placement gone too […]
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What’s a life without Likes?
Andrew Dabbs, Digital Media Strategist at The MediaShop In the past few months many people may have read that Instagram and Facebook have been running trials in Canada and Australia respectively to hide the number of Likes, reactions and video views that are made to public posts. The intention is to rethink how users engage […]
Continue readingMore TagKyle Lewis helps to brings Toya DeLazy’s ‘Afro Rave’ to life
When South Africa’s very own superstar Toya DeLazy asked Egg Films’ Kyle Lewis to take a break from directing commercials to help her bring ‘Afro Rave’ to the world, he happily obliged. The ‘Funani’ music video is somewhat of a comeback track for both Lewis and DeLazy, with Lewis back in the familiar music video […]
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Rugby World Cup 2019; the numbers you never knew
Richard Lord, Media & Operations Director, Meta Media So the Rugby World Cup is in full swing. We are into week three and for the most part, have just one round of pool games left before we move into the knock-out stages. We at Meta Media are all about the data and the numbers. We […]
Continue readingMore TagSPARK Media hosts Michael Charton in #RWC forgotten Bokke vs New Zealand tales
#RWC2019 fever is in the air, and if you’re a rugby lover or history enthusiast, this one is for you. Join SPARK Media and master storyteller, Michael Charton, for a captivating tale about the forgotten Springbok tour of New Zealand more than 80 years ago. Taking place at the Bryanston Country Club mid-October, Michael’s story […]
Continue readingMore Tagrooi rose announces second season of rrRadio
rooi rose magazine, part of Caxton Magazines, is proud to announce the second season of rrRADIO, the first, free Afrikaans podcast channel for women, launching on 8 October 2019. “The response to our first season was overwhelmingly positive from our listeners”, says rrRADIO Executive Producer and Deputy Editor of rooi rose, Hannelie Diedericks. “It’s been […]
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Third time lucky? 3回目のラッキー
Maggie Pronto, Media Strategist at The MediaShop Those who know me will be very surprised that I am writing about the Rugby World Cup – sport is not my “thing”, but when this topic came up I couldn’t just kick the idea into touch so I took up the challenge. This is the premier […]
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