Dettol reinforces ‘protection as strong as a mother’s love’ positioning with new campaign

Reckitt Benckiser’s 80-year-old brand Dettol is reinforcing its ‘protection as strong as a mother’s love’ positioning with a bar soap TVC from its advertising agency McCann1886. Using the insight that, no matter how old you are, you will always be your mother’s baby, the TVC developed by McCann1886’s creative team of Executive Creative Director Tumi […]

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Latest episode in #ToyotaStoriesSA campaign another winner on social

The latest episode in the #ToyotaStoriesSA campaign from FCB Joburg is another winner on social media with 150 000 Facebook views, 2 224 views on Instagram and over 911 views on YouTube. According to Toyota’s Social Media Community Manager, Naniwe Mthimkhulu, #ToyotaStoriesSA is a witty way of interacting and engaging with consumers, and celebrating their […]

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Uber Eats partners with HaveYouHeard

Uber Eats and HaveYouHeard have completed a series of influencer campaigns over the past few months to raise the profile of the food and beverage delivery service in the Mother City. The campaigns included postings by South African DJ and television personality, Lamiez Holworthy. And, keeping it topical, during the ICC Cricket World Cup comedians […]

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The Association for Communication and Advertising Launches Effie Awards South Africa 2020

The Association for Communication and Advertising (ACA), the official representative body for the Communications and Advertising profession in South Africa, has partnered with Effie Worldwide to launch the annual Effie Awards Programme in South Africa. Effie Awards South Africa replaces the highly respected APEX awards, held annually in South Africa, providing an opportunity to local […]

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HelloFCB+ and the City of Cape Town tell South African men to lead by example in a provocative campaign against gender-based violence.

The campaign, titled “Boys Do What Men Teach Them”, takes a hard look at the realities around the normalisation of gender-based violence through men’s perceived “innocent” and “victimless” actions (such as locker room talk, rape jokes, and the objectification of women) and by not speaking out against it when they see these things happen. Three […]

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