Using influencers to build your brand’ credibility is very different from using influencers to create awareness for a new product launch. Furthermore, influencer marketing is not a one-size-fits-all channel. It succeeds in myriad ways for myriad reasons and, just as our personal relationships are complex and varied, so too are consumers’ relationships with influencers. These […]
Continue readingMore TagMonth: January 2020
What is happening in 2020?
Richard Lord, Media & Operations Director, Meta Media discusses #StreamingContent. A new year. A new decade. And as with every new year, everyone wants to know what 2020 is going to hold in store for us in our world of media and advertising. Already this year my inbox has been inundated with top 10 trend […]
Continue readingMore TagCape Town Tourism video from HaveYouHeard wins at ITFF Africa
Cape Town Winter Song’, a tongue-in-cheek video parodying Mother City clichés and good-naturedly teasing its residents, has won two awards at the inaugural International Tourism Film Festival Africa. Created by HaveYouHeard as part of a digital campaign to promote the city and its surrounds as an ideal winter getaway destination, the video features cameos by […]
Continue readingMore TagHaveYouHeard delivers ‘first for Africa’ creator’s conference for YouTube at AMPD Studios
YouTube’s first-in-Africa creator’s conference, a pop-up held towards the end of last year at AMPD Studios in Johannesburg, was successfully curated and facilitated by HaveYouHeard, the communication agency specialising in bringing brands to the centre of culture thereby exerting considerable influence on the audience and its behaviour. Aimed at South Africa’s biggest online stars – […]
Continue readingMore TagThe Key Trends Within the Airport Environment in 2020
Mzukisi Deliwe, Deputy CEO of Provantage Media Group and head of leading airport environment Out-of-Home player Airport Ads, unpacks the most pertinent trends for 2020. There is no doubt that airport passenger numbers are increasing annually, bringing bigger revenue and foot traffic to destinations worldwide. But what are the biggest trends that will affect OOH […]
Continue readingMore TagSocial Media Trends for 2020
Charne O’Haughey, Social Specialist at Reprise Digital South Africa It’s clear that social media has become an integral part of people’s lives, forming a large part of their daily routine. So how are we, as marketers and businesses, connecting with our target audiences in 2020, given that there is an already large flock to social […]
Continue readingMore TagHive Digital participates in the Unilever Media Day
Many successful campaigns have been executed using the InspiHer product range, prompting an invitation to the Unilever Media Day 2019. Media owners showcased their offerings and the audiences that they could potentially reach to Unilever marketing and brand teams. Attendees were asked to engage with the various products in fun and exciting ways, to execute […]
Continue readingMore TagSportscene launched new in-store radio station to truly connect with customers
Sportscene, one of the 18 retail brands in the Foschini Group’s comprehensive portfolio including clothing, footwear, jewelry, sportswear, mobile phones, technology products and home stores as well as an online presence, has launched an in-store radio station to truly connect with its customers. Created and programmed by inBroadcast, Sportscene Radio was launched via a live […]
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