The podcasting business in South Africa is on the brink of delivering real returns for its participants – for podcasters that means meaningful financial reward, and for the brands that have explored the genre as a marketing tool that translates into solid KPIs that would impress even the most jaded of boardrooms. That’s according to […]
Continue readingMore TagMonth: July 2021
2021 Effie Awards South Africa last minute entry deadline imminent
The Association for Communication and Advertising (ACA) and Effie Awards South Africa is calling on South African agencies, clients, media partners and start-ups to submit their entries for the inaugural Effie Awards in South Africa as the Last-Minute Entry Deadline date of July 15th nears. This is the first time that the globally recognised Effie […]
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adidas prioritises maximum visibility with iconic Outdoor Network site
Leading international sports brand adidas has partnered with Outdoor Network to take ownership of an iconic Johannesburg Out of Home (OOH) site and drive awareness of one of its most memorable campaigns. adidas first launched the idea of Impossible is Nothing in 2004 and relaunched the brand attitude earlier this year, using globally recognised personalities […]
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Programmatic Digital out of Home has arrived…Ifikile EMzansi!
By Lukanyo Bushwana, Strategist at The MediaShop Covid-19 has undeniably acted as a catalyst to speed up digital adoption and introduce new trends at a rate that few could have predicted. As a result, the vast majority of marketers have refocused their digital efforts and rightfully so; you fish where the fish are. Every impression […]
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Beam Suntory on par with Golf Ads campaign
International premium spirits company Beam Suntory has opted for the Golf Ads environment as the perfect landscape from which to extract maximum value from a national Out of Home campaign. That’s for its Roku Gin and Toki Whisky products, as it matches these premium alcohol brands with the predominantly-affluent and high income-earning audience – the […]
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Telmar and ID5 announce innovative partnership to support publishers and brands
The partnership enables advertisers and media owners to plan and create targeted, data-driven campaigns and to activate their data in environments where third-party cookies and MAIDs are blocked Telmar, the global leader in advertising and media software and ID5, the independent identity solution for digital advertising have started a collaboration to enable advertisers and media […]
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MRF’s MAPS quarterly 9 month data released
The Marketing Research Foundation (MRF) is pleased to announce that the next quarter’s Marketing All Product Survey (MAPS) data, fieldwork period of July 2020 to March 2021, is available to subscribers and their agencies from 30 June 2021. “The MRF Research Committee has meticulously scrutinised the next quarterly instalment of demographic, intermedia, behavioural, product and […]
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