Apr 2022

Monthly Archives

  • Posted in:

    Oh, to be human

    By Jedd Cokayne, Business Unit Manager at The MediaShop The only constant in life is change……….and death and taxes……… The Greek philosopher Heraclitus was credited with the first part of the above statement and further interpreted by Plato, “All things pass and nothing stays, and comparing existing things to the flow of a river, you […]

    Read more

  • Posted in:

    Chaos Theory appointed Licensee for Filmbankmedia

    South African sponsorship, marketing and events business Chaos Theory has become a local licensee for international film distribution business Filmbankmedia (FBM). The deal allows Chaos Theory to manage and distribute the film licenses of a number of studios including Disney, Warner Bros, Marvel, Sony and DreamWorks throughout Sub-Saharan Africa. “Filmbankmedia handles the non-theatrical distribution (for […]

    Read more

  • Posted in:

    The eagles of all things data

    How making data valuable is changing what’s possible across South Africa’s business landscape. Who cheats more, men or women? According to an online survey conducted by the academic blog Truth About Deception nearly 67% of men reported cheating on their wives more than once compared to 53% of women. Contrast that to previous surveys and […]

    Read more

  • Posted in:

    Mullenlowe SA promotes simple life with topical Weet-bix campaign

    Integrated marketing communications network, MullenLowe South Africa, has given local consumers something to think about. That’s with the unveiling of a TVC to drive awareness and sales of breakfast cereal Bokomo Weet-Bix, following on from shopper work MullenLowe initiated in 2021 around the notion that “simple is good”. “Weet-Bix – It’s Complicated” highlights just how […]

    Read more

  • Posted in:

    Zwelethu Radebe returns from Netflix series to direct Lunch Bar ad featuring local legend Khuli Chana

    Egg Films’ Zwelethu Radebe, in collaboration with the team at Ogilvy Johannesburg, delivers an inspirational piece of storytelling for Lunch Bar’s ‘Behind Every Legend’ commercial. The spot pays homage to a South African legend, Khuli Chana, and those who helped him reach the top. A moving reminder that even the very best are nothing without […]

    Read more

  • Posted in:

    Top 50 DSTV programmes – March 2022

    Top 50 Free To Air programmes by AR, Excluding Zero Cost Programmes, Excluding Zero Rated Programmes. Adults 15+ years U:38694 S:8064 Digital DSTV U:23690 S:6294 Day Date From To Station Programme Title Genre AR Viewers Share AR Viewers Share Tue 29/03/2022 1931 2001 MZAN Gomora Dram 2.75        1 063 440 8.9 5.37     1 […]

    Read more

  • Posted in:

    Top 50 FTA programmes – March 2022

    Top 50 Free to Air programmes by AR, excluding Zero Cost Programmes, excluding Zero Rated Programmes. Adults 15+ years U:38694 S:8064 Day Date From To Station Programme Title Genre AR Viewers Share Wed 23/03/2022 2031 2102 S1 Uzalo Dram 18.15         7 020 908 60.1 Wed 23/03/2022 2001 2031 S1 Generations the Legacy Soap 14.72 […]

    Read more

  • Posted in:

    An April update on the MRF and MAPS

    The first quarter at the Marketing Research Foundation (MRF) has been a busy period with a completed February release, while work continues on the upcoming May (full calendar year) release of MAPS (#marketingallproductsurvey), alongside ongoing segmentation workshops that will continue in April. January saw the introduction of the potential segmentation model workshops with marketers from […]

    Read more

  • Posted in:

    Rapt Creative delivers 100% for Windhoek

    RAPT Creative has launched a digital campaign for its client, Windhoek, that brings together three of the country’s most creative and successful young entrepreneurs to share how they experience the brand, and how it in turn adds value to their relationships. The creative concept behind the campaign – 100% Moments – leverages the fact that, […]

    Read more