Apr 2023

Monthly Archives

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    Insights from extensive nano influencer survey confirm the rise of the creator economy

    Recently, the leading influencer marketing organisation, theSALT, conducted an extensive survey across their database of 325 000 nano influencers to gain deeper insights into how people get into influencing, what their experiences have been, and what learnings they could share to the benefit of influencer marketing campaigns, and the broader marketing industry. “We set out […]

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    Effie South Africa Announces Call for 2023 Awards Jury Members

    The Association for Communication and Advertising (ACA) has announced a call for representatives of the marketing and communications industry to apply for consideration to be appointed to the 2023 Effie Awards South Africa judging panel. The Effie Awards South Africa, hosted by the ACA, recognize marketing communication that is not only creative, but most importantly, […]

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    DJ Fresh’s podcast welcomed with open arms

    DJ Fresh’s podcast – WAW: What A Week – has been welcomed with open arms and is racking up pundits proving that the medium is very much alive and kicking on the continent, and will possibly buck the trend predicted by Statista in January this year. In its Advertising & Media Market Insights report, Statista […]

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    Will ChatGPT replace our jobs?

    By Richard Frank, CTO of Flow Communications Artificial intelligence (AI) chatbot system ChatGPT is generating poems, articles and songs, and is writing code and social media campaign ideas in mere seconds, setting the world alight with questions and concerns. Creative professionals are asking: are we in danger of losing our jobs to Chat GPT? Are we plagiarising when we outsource parts […]

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    Be More Human And Win The Future For Your Brand

    By Rogan Jansen Founding Partner and Creative Director, DashDigital Rogan Jansen, Founding Partner and Creative Director, DashDigital explores how brands can build deeper connections with specific demographics in the ever-changing digital landscape. Jansen emphasizes the importance of empathy and understanding the target market, as well as the role of AI and data in brand communication. […]

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  • Head of Operations (Marketplaces) at Incubeta, Anouck van Rietschoten

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    A ten-point checklist before you start trading on Amazon

    If Amazon follows previous global patterns, all indications point to the global marketplace launching in South Africa around October 2023. This doesn’t leave local brands with much time to lock down their marketplace strategies if they hope to take advantage of Amazon’s first Black Friday. Head of Operations (Marketplaces) at Incubeta, Anouck van Rietschoten, shares […]

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  • Zoe is a global brand strategist, founder of strategy studio Bodacious, and strategy lead at 77X

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    The 2023 Nedbank Integrated Marketing Conference (IMC) explores the frontiers of marketing

    Marketers, brand custodians and creators might well believe that we have reached the zenith of marketing. After all, we’ve arrived at a time where we understand our clients better than ever before. It’s common practice to leverage powerful datasets to pre-empt buying patterns and engage in real-time conversations to gauge client sentiment. The reality is […]

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    Why LSM is giving way to SEM – How we live vs. what we have

    ProActive, the dedicated activation agency of leading marketing and Out of Home media owner, Provantage, consistently gathers measured insight into consumer habits, economic segments and behaviours. LSM (Living Standards Measure) has traditionally served as the accepted audience measurement benchmark for many years. However, Proactive is upholding new industry standards by moving towards SEM (Socio-Economic Measure), […]

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