By Nicola Tarr, managing partner at Tribeca Public Relations Influencer marketing has become an essential part of many brands’ marketing strategies. While it can be an effective way to reach new audiences and drive sales, many brands make the mistake of using influencers as a short-term advertising channel instead of building long-term, always-on relationships with […]
Continue readingMore TagMonth: May 2023
Eight design trends to watch out for
By Elmarie Harrington 1. AI-generated art The buzzword on everyone’s lips is artificial intelligence (AI), which is shaking up the design world as much as it is making waves in content creation and web development. While AI-generated art has been around since at least 2018, when the Portrait of Edmond de Belamy, created using a […]
Continue readingMore Tag
Effie dialogue series returns with an expanded programme featuring four thought-provoking panels
Effie South Africa is expanding its dialogue series in 2023 with four thought-provoking panels focusing on marketing effectiveness. Led by individuals drawn from the C-Suite in the sector, the Effie dialogues aim to facilitate industry debate in an engaging platform while sharing impactful insights on themes related to marketing and performance. In 2022, Effie South […]
Continue readingMore TagAPO Group’s Africa Celebrations Campaign for Mercy Ships Wins Multiple 2023 SABRE Awards Africa – The World’s Most Prestigious Public Relations Awards
APO Group (www.APO-opa.com), the leading pan-African communications consultancy and press release distribution service, is excited to announce that its Mercy Ships Africa Celebrations campaign has won the 2023 PRovoke Africa SABRE Awards for Best Campaign in West Africa and Best Campaign for Not-for-Profit/Charities. The SABRE Awards are the most prestigious and important awards in the […]
Continue readingMore TagThe 2023 DSTV Content Creator Awards are Open for Entries
In proud partnership with DStv, TikTok, Sol and One-eyed Jack Calling all South African content creators, brands, influencers and agencies! Entries are now open for the second annual DStv Content Creator Awards. It’s time to put your best piece of content or platform forward for the chance to be crowned a winner and follow in […]
Continue readingMore TagUp close and personal or miles apart? Find out at the Nedbank IMC 2023
Is your relationship with your client or agency a match made in heaven? Or do you find yourselves at opposite ends of the table, fretting about how you’ll ever align? The cornerstone of successful marketing undoubtedly lies in the healthy connection between these cardinal points. But secretly, many of us struggle to find that perfect […]
Continue readingMore Tag
Creative heavyweight James Cloete joins RAPT as Chief Creative Officer
Creative heavyweight, maverick thinker and serial business starter, James Cloete, has joined RAPT Creative as Chief Creative Officer. Cloete, who burst onto the scene while still studying at Vega, joined the agency on May 2. James’ early achievements have become the stuff of industry lore: while interns at Harrison Human, he and his art director […]
Continue readingMore Tag