Latest Industry News
Winners of 2021 Effie Awards South Africa Announced
The most effective marketing communications campaigns of the past year were announced on the 14th October 2021 at the first Effie Awards South Africa Gala event held at The Galleria conference and event venue in Sandton. Leading, Inspiring & Championing the Practice and Practitioners of Marketing Effectiveness Globally, The Effie Awards are known by advertisers... Continue reading→
All the data, all in one place!
That’s the theme from the Marketing Research Foundation (MRF) who will be presenting the first full-year data of the Marketing All Product Survey (MAPSTM) on 20 October 2021 to the media and advertising industry. “Our MAPS survey certainly has all the rich data that every marketer requires and it is all available in one easily... Continue reading→
Tickets on sale for first ever Effie Awards South Africa Gala and Summit
The Association for Communication and Advertising (ACA) and Effie Awards South Africa have announced that ticket sales have opened for the first Effie Awards South Africa Gala and Summit. The inaugural Effie Awards Gala will be held as a combined virtual and physical event on Thursday 14th October at The Galleria in Sandton. The Gala... Continue reading→
Raise your hand if you like video games!
Isabel Smit Implementation Planner at The MediaShop looks at the evolution of the now multibillion dollar video gaming industry. I’ve recently watched a video on the evolution of gaming consoles. I couldn’t suppress the feeling of nostalgia, thinking back to the time my brothers and I got our first console. It was mostly intended for... Continue reading→
Business efficacy still possible through turmoil
The conversation around keeping a business relevant, efficient and purposeful while still being agile in our current pandemic climate is one that circulates the Zoom screens more and more as we navigate the last quarter of 2021. Managing Director of The MediaShop Johannesburg, Dashni Vilakazi looks at which strategies are still relevant in the corporate... Continue reading→
Ultimate Braai Master and Doorway to Dignity team up for homeless
On the 9th of October, ahead of International Homeless Day on the 10th of October, Doorway to Dignity is bringing its annual Pots of Hope initiative to the destitute and homeless of Cape Town, Johannesburg, Sodwana Bay and Pietermaritzburg. The partnership between Ultimate Braai Master contestants and sponsors, and Doorway to Dignity will bring an... Continue reading→
Jameson breaks success stereotypes in the new Select Reserve campaign
Jameson, the world’s largest selling Irish whiskey owned by Pernod Ricard, the number one luxury spirits company globally, launches a new truly South African campaign for its premium whiskey – Jameson Select Reserve. In a category where success has always been portrayed through a one-dimensional story of a single hero with a perfect journey towards... Continue reading→
How can brands use NFTs to engage with South African consumers?
NFTs – nonfungible tokens – are going mainstream in markets like Japan, China and the United States where, according to a recent Harris Poll, 40% of US millennials are both familiar with NFTs and likely to buy one, and, according to Morning Consult, 25% of collectors of physical items say they also engage with NFTs....
Think Creative Africa chosen as creative agency for Inspired Education Group
Through-the-line advertising agency Think Creative Africa has won the Inspired Education Group account following a multi-agency selection process. The agency stood head and shoulders above the rest and from September 2021 will handle all the design, marketing communication and traditional media buying requirements for all the Inspired Education Group schools in South Africa. The Inspired... Continue reading→
The Good Things Guy named one of South Africa’s best podcasts
Ahead of International Podcast Day on the 30th September, Alcatel has shared some of South Africa’s favourite podcasts, ranging from news and banter to football and true crime. Among our nation’s favourites is South Africa’s Good Things Guy podcast by founder Brent Lindeque. “I’m so incredibly honoured to be named one of South Africa’s favourite... Continue reading→