Latest Industry News
Marketers take a lead at Leaderex
The Marketing Association of South Africa ( MASA) will be taking part in this year’s Leaderex at the Sandton Convention Centre on 4 September 2018. MASA will host two sessions (essentially two masterclasses), aimed at a senior level audience. The Masterclasses are designed to challenge conventional thinking about marketing in a digital world. MASA is... Continue reading→
Women challenge the norm at MullenLowe, so what?
Sarah Dexter, CEO MullenLowe South Africa, says that while women should be celebrated, so too should talent, bravery, intellect and loyalty. Sometimes I wonder whether specifically calling out ‘gender inequality’ in terms of women leadership roles in the workplace – particularly within the advertising profession – actually amounts to anything. I sometimes wonder if it’s... Continue reading→
Verushen Reddy to speak at AI Expo Africa 2018
The AI Expo Africa 2018 has invited Promise Group’s Director of Strategy and Digital, Verushen Reddy to be a speaker at their First Artificial Intelligence Expo set to take place at the Century Centre Conference Centre in Cape Town from the 9th – 11th September 2018. The two-day conference and exhibition will focus on... Continue reading→
Are You Telling Me, Or Are You Selling Me?
Nicci Jones, Digital Media Strategist at The MediaShop looks at keeping rogue influencers in (legal) checkEverything around us is for sale, from the airwaves that we listen to, to the TV programmes that we watch – even movies on the big screen have products snuck into them to subliminally drive our brand preferences. Our social... Continue reading→
FANCAM returns for Currie Cup 2018 to win over more fans
FANCAM is coming back for a second Currie Cup season after it proved a big hit with fans last year, when the innovative technology was used during the tournament for the first time. Currie Cup partner, DirectAxis financial services, was delighted with the brand engagement as fans registered to view a 360-degree image of DHL... Continue reading→
SPARK Media once again hosts international marketing scientist!
SPARK Media, members of the Ehrenberg-Bass Institute (EBI) will be welcoming Dr Virginia Beal, Senior Marketing Scientist, to our shores next month. “We are really looking forward to this highly anticipated annual event,” says SPARK Media’s Joint CEO, Gill Randall. The topic for this year’s seminar is ‘Making Media Work for Brand Growth’. “Virginia will... Continue reading→
Tribeca Public Relations appointed to launch Ritual Gym
Tribeca Public Relations (Tribeca) was appointed by Ritual Gym, an award-winning global gym franchise, to launch the first of its South African High Intensity Interval Training (HIIT) gym venues, with the goal of securing publicity in the country’s top-tier health, fitness and lifestyle publications to drive memberships. The Ritual Gym concept allows time-starved South Africans... Continue reading→
Unlocking new markets through digital innovation
African insurance providers who adopt a digital mindset can leverage innovative technologies to develop new business models and services that position them for growth. Kelly Preston, data analytics manager at SilverBridge, discusses the potential of the continent. “According to Deloitte, South Africa accounts for more than 80 percent of Africa’s total gross insurance premiums. So,... Continue reading→
127 HOURS worth of binge watching with BBC
BBC Studios in Africa confirmed today that it has inked its first content deal with MultiChoice’s streaming services for an exclusive array of Arts and Culture content, set to inspire DStv Premium customers this spring. For those wanting to dust off those winter cobwebs and step into the new season feeling invigorated and informed on... Continue reading→
Magnetic Storm places the spotlight on Exporter of the Year 2018
As a silver sponsor of the Exporter of the Year, 2018 Awards, Magnetic Storm collaborated with Exporters Eastern Cape to make it an evening to remember. Providing the technical solution for the awards night, Magnetic Storm ensured everyone in attendance was able to share the moment winners were announced, to experience their stories and celebrate... Continue reading→