Latest Industry News
How are online influencers leveraged around the world?
Interested in learning more about global trends in blogger and influencer marketing? The experts available through IPRN are available to help! To learn more, contact IPRN’s General Secretary Luis G. Gonzalez (luis.gonzalez@iprn.com) or visit the website at www.iprn.com. Online influencers can have a major impact on how consumers perceive, interact with and purchase from a... Continue reading→
Less sell and more engagement, is where real results are found
Off the back of 7 sold out shows, the Matt Brown Show in partnership with the Influence Institute and Sales Guru did it again. Last week saw over 150 business owners, entrepreneurs and sales executives converged on the Mesh Club in Rosebank for the latest Matt Brown Show – Sales and Persuasion Masterclass. The Matt Brown Show... Continue reading→
The Herald to launch revamped HeraldLIVE with Boomtown-created engagement campaign
South Africa’s oldest newspaper, The Herald, is jumping into the digital world with both feet and running a launch campaign with the help of Boomtown, to drive awareness of its new HeraldLIVE online platform. “We’re really proud of the new HeraldLIVE website. It’s been an extensive journey to develop a platform that allows our readers to immerse... Continue reading→
Ogilvy people announcements
Following the recent appointment of Alistair Mokoena as CEO, Ogilvy has spent some months finding just the right person to fill his previous position as MD of Ogilvy Johannesburg, where Alistair served for three years. We’re happy to announce that we have finally found her in Elouise Kelly! Elouise strengthens our team in several ways,... Continue reading→
Retailing in Africa
Living in SA and enjoying all the benefits of our very modernized and advanced shopping amenities doesn’t remotely prepare brands for entering the vastly different shopping arenas in other African countries; that’s where Nomfundo Dlamini of Tank Research believes thorough prior investigation of potential markets is invaluable in preventing massive mistakes. Dlamini, who has travelled... Continue reading→
What will ROOTS 2019 reveal about your customers?
Conducted by SPARK Media every three years, ROOTS is South Africa’s largest urban, community-level quantitative survey. With fieldwork for the 2019 survey already started from mid-March, there is much anticipation around what the latest findings from the updated questionnaire will reveal, particularly around digital trends, when the data is released in early 2019. Started in... Continue reading→
What’s in a gif?
By Minenhle Khoza, Digital Strategist If a picture is worth a thousand words then, surely, a GIF must be worth a couple of thousand more? The GIF or GIF (because how to pronounce it remains one of the modern world’s greatest mysteries) is nothing new, having been introduced to the world all the way back... Continue reading→
Knowing your viral potential is key to marketing success
It’s been over 90 years since Fred Barnard of Printers Ink said, “A picture is worth a thousand words”. Barnard would probably be blown away by the power of video and its ability to deliver a message. Several research projects report that video has a 135% greater reach than a static image. And, according to... Continue reading→
IMAX® Releases special edition side-by-side trailer for Avengers: Infinity War
New video presents comparison of Standard and IMAX Formatting – demonstrating the 26% more image IMAX movie-goers will experience Next month, Marvel and IMAX will make cinematic history with Marvel Studios’ Avengers: Infinity War, which marks the first Hollywood film entirely shot using IMAX cameras. Today, IMAX released a special edition side-by-side comparison of the... Continue reading→
Dalmatian Johannesburg wins coveted Renault account
Renault South Africa’s Vice President of Marketing, Jesus Boveda, says that Dalmatian’s approach fits the brand perfectly. “I love challenging the status quo, big ideas and working with talented people. We have found all of that and more in the team at Dalmatian. We are going to do very exciting things this year and beyond... Continue reading→