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How brands can take experiential marketing to the next level using social media

In our customer-centric world, what consumers really want is communication and engagement that dazzles their senses, touches their hearts and stimulates their minds.  They want added value and campaigns that deliver entertainment and experiences. Brands which can achieve this are on track for success; and even more so for brands that generate campaigns that create... Continue reading

FCB Africa creates lion’s share of South Africa’s favourite ads

FCB Africa agencies have once again created the lion’s share of South Africa’s favourite television ads, according to Millward Brown Kantar’s annual listing. The company, which has used its AdTrack proprietary research tool for over 25 years to determine which ads resonate with ordinary South Africans, announced the Top 20 Most Liked TVCs in 2016... Continue reading

Some Millennials are Managers

by Condriac founding Director, Gary Meyer As Millennials, the demographic cohort born in the early 80’s, we entered the workplace with great gusto and enthusiasm. Our keen interest and childlike excitement in our new and fledgling careers infected our older, more-seasoned colleagues. Perhaps it re-ignited a snuffed-out flame, and was refreshing to see passion and... Continue reading

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