Latest Industry News
PMG Training Academy brings learners into mainstream economy
There was great excitement in the air on 9 May, when learners, teachers and Provantage Media Group (PMG) executives came together to celebrate the two-year anniversary of the founding of the PMG Training Academy, as well as kick off two new learnerships for 2017. The Academy was founded in 2015 by ProActive™, a division of... Continue reading→
ProActive implements campaign for KOO Food Innovation
ProActive™ is rolling out a widespread, national in-store campaign for KOO’s new food innovations – KOO Chakalaka with Beans, KOO Chakalaka with Peas and KOO Baked Beans Lite. The campaign is being implemented in the top one hundred Spar and Pick n Pay Family stores across the country. With the key objectives of creating awareness... Continue reading→
Some Millennials are Managers
by Condriac founding Director, Gary Meyer As Millennials, the demographic cohort born in the early 80’s, we entered the workplace with great gusto and enthusiasm. Our keen interest and childlike excitement in our new and fledgling careers infected our older, more-seasoned colleagues. Perhaps it re-ignited a snuffed-out flame, and was refreshing to see passion and... Continue reading→
How to crack it as a creative in a startup
Fred Dith, a UI designer, offers tips for creatives looking to cross over from advertising agencies or corporate to work in a startup. Dith currently works for a startup in one of Europe’s top startup hubs, Berlin. Creatives are no longer limited to advertising agencies to land exciting jobs. Driven by ideas that have the... Continue reading→
Riverbed celebrates 10 years of greatness
The first 10 years have been inspiring for Riverbed’s founder and CEO Monalisa Zwambila, who has seen her vision for a black, independent full service creative agency come to fruition. Riverbed has grown to become one of the largest black agencies in the country. “Our 10th birthday is a milestone occasion and while my team... Continue reading→
Bronx Woman appoints Boomtown to grow its brand
Bronx Woman, a niche South African footwear brand, has appointed leading creative agency, Boomtown, to grow its brand and introduce it to a wider audience, and increase its footprint within the market Part of the Bolton Footwear Group, Bronx Woman speaks to fashion-conscious women. “Our winter collections are incredibly popular,” remarks Stuart Hopwood, Head of... Continue reading→
What makes AGENCY SCOPE a success
With the second South African SCOPEN’s AGENCY SCOPE underway, a key element for conducting the most valuable interviews and gleaning information that can change the way agencies and marketers do business is the choosing of the researchers. In order to ensure the highest level of data, Spanish-based independent research company SCOPEN and the Independent Agency... Continue reading→
The more you Read the more you Earn
The Publisher Research Council (PRC) says that insights from the Establishment Survey (ES) show that people who read, generally earn around 50% more their non-reading counterparts, across the entire spectrum of society. #ReadToEarn “Don’t count the people you reach, reach the people who count,” says Peter Langschmidt, consultant to the PRC. According to statistics pulled... Continue reading→
Digital monopolies and the global economies that are benefiting
The South African lexicon and news has been filled with a bunch of new phrases over the past few years. These include “monopolies”, “foreign capital” and “local first” which are all “symptoms” of a consumer market kicking back against what appears to be the product of a global economy. A global economy can be defined... Continue reading→
TBWA Hunt Lascaris brings Nissan’s latest ICC Champions Trophy ad to life
Innovation is what Nissan does, so we should expect nothing less from Nissan drivers, especially the cricket fans among them; a premise imaginatively brought to life with the new ICC Champions Trophy ad from agency TBWA Hunt Lascaris. Nissan are global sponsors of the ICC and its world-famous cricket tournaments, in particular, the Champions Trophy,... Continue reading→