Latest Industry News
To Integrate or not to Integrate?
Maggie Pronto, Media Strategist at The MediaShop says it’s the eternal agency debate, whether you’re full serviced or specialised – to integrate or not? I was lucky enough to start off my advertising career in a full service agency. It was the days where everyone sat in the same room from brief right through to... Continue reading→
True Location Based Advertising is where it’s at
Location based advertising is a fast growing, highly innovative field within the wider marketing industry. While there are major benefits to be had for marketers, it’s critical they separate the ‘real location’ providers from the many buzzword sprouting imitators. Ad Networks and Ad Tech companies are misleading marketers and agencies according to Daryl van Arkel,... Continue reading→
More gamers are playing sports online and brands are getting involved
MOBA | Dota | Dota 2 | LoL – confused? Don’t be. MOBA stands for Multiplayer Battle Online Arena and Dota is a game – Defence of the Ancients… ICYMI (in case you missed it), we live in a world of acronyms. You may get a case of FOMO if you overheard a conversation along...
The Publisher Research Council (PRC) gears up for a busy year
The Publisher Research Council (PRC) was created to meet the needs of fast changing reading behaviour across both traditional and digital reading platforms and to provide an innovative “Gold Standard” Reader Audience Measurement founded on global and local best practice, expertise and resources. The PRC is a not for profit company that represents the interests... Continue reading→
Please see below New appointments at SPARK Media.
Yan Maw has been appointed Junior Marketing Services Executive Lerato Tladi has been appointed Junior Marketing Services Executive Nyiko Momdlani has been appointed Digital Briefcase intern Rolando Franco has been appointed Junior Marketing Services Executive Valentine Ndlovu has been appointed Sales Support Intern
Bionic enters the African market with local partners Primedia Unlimited
BIONIC, a successful Facebook Marketing Partner based in Dublin are delighted to announce their entry into the African Market with local partners Primedia Unlimited. BIONIC Africa will be based out of Johannesburg. The growth and the success of their platform in other markets prompted Bionic to look for opportunities to bring the power of Intelligent... Continue reading→
The MediaShop awarded Level 1 BEE
The MediaShop has reached another milestone in its journey and pioneering values by being the first and only media agency in the country to be awarded Level 1 BEE status. “The MediaShop has always believed in uplifting both our staff and our country’s citizens and we’re absolutely thrilled that the work we’ve consistently put into... Continue reading→
Primedia Unlimited has moved
Primedia Unlimited, South Africa’s leading provider of out of home and ambient media solutions has moved offices. The company’s new address is 151 5th Avenue, Sandown. The reception team can be contacted on T: 010 306 5100 or lindaw@primedia-unlimited.co.za for general queries. “We’re delighted to be in a new space – it’s given us an opportunity... Continue reading→
Penquin MD acquires majority shareholding
Results driven full service agency Penquin has announced several changes to its senior management structure to bring in 2017. Long standing staff member Veronica Wainstein has been appointed Managing Director and acquired a majority shareholding in the company. Co-founders Grant Leishman will take on a non executive role while pursuing interests in the US and... Continue reading→
The new consumer currency is here
The new consumer currency is here, says Katharine Liese, Business Unit Manager at The MediaShop Consumer behaviour is changing – and fast! Gone are the days of consumers spending hours and weeks researching options. Decisions are being made in moments – micro-moments in fact. These micro-moments are intent-driven moments of decision making that shape preferences.... Continue reading→