Latest Industry News
Progressive companies should turn CX into a competitive advantage
By Chantel Troskie, Customer Experience Senior Sales Manager at Oracle Today’s high-touch customers view their interactions with a brand, from social media and sales engagements to service and support encounters, as a single continuous conversation. As a result, decision makers need to understand that to use Customer Experience (CX) for competitive advantage, their customer-facing staff... Continue reading→
SPARK Media wins at Most 2018
SPARK Media has won the highly competitive newspaper category at The 2018 MOST Awards. “This has been a complete team effort and we’re extremely excited to have been declared the winners of the newspaper category,” says Gill Randall, Joint CEO of SPARK Media. “We’re extremely happy that our firm belief in revolutionary, evidence-based marketing principles... Continue reading→
Women playing larger role at SA’s oldest agency
The promotion of two extremely talented women to Executive Creative Directors and the appointment of three new Exco members – all of them women – at FCB Joburg has highlighted the commitment of South Africa’s oldest full-service marketing communication agency to ensuring women’s voices are not only heard, they are acted upon. The two new... Continue reading→
The MediaShop wins Media Agency of the Year and Decade!
At this year’s tenth anniversary of The MOST Awards, The MediaShop was crowned the inaugural Media Agency of the Decade, Full Service Media Agency of the Year and Overall Media Agency of the Year. “The MediaShop’s 30th birthday year is turning out to be pretty incredible, this is really the perfect icing on the cake... Continue reading→
Boomtown gets Milki to #idairyu consumers
‘Live life to the full’ is the message in the latest campaign for Milki, the First Choice full-cream flavoured milk. Created by Boomtown, the digital campaign brings to life what it means to ‘live life to the full’. Understanding the target consumer, and their up-bringing dominated by social media, and how they consume social media... Continue reading→
Local advertising gurus claim top entrepreneurial award
Local advertising gurus, Pepe Marais and Gareth Leck of Joe Public United, were named the Medium Business Entrepreneurs of the Year® at the award ceremony for the 2018 Entrepreneur of the Year® competition sponsored by Sanlam and BUSINESS/PARTNERS held in Johannesburg this month. After having entered the competition in 2017 and making it through to... Continue reading→
Guzzle revamps premier retail offering
South Africa’s premier online retail aggregator Guzzle, which allows consumers to browse the best deals from South Africa’s largest retailers, has revamped its look and feel. Partnering with SPARK Media and Caxton, Guzzle has led the online retail catalogue aggregator space since its inception in 2011 and has seen some impressive growth. “By July 2018,... Continue reading→
Tickets available for #AMASAAwards2018
Calling all media magicians! BUY TICKETS NOW for the highly anticipated AMASA 2018 Gala awards & dinner now to avoid disappointment. To add to the magic of this year’s event, AMASA AWARDS will be presenting the first AMASA AGENCY OF THE YEAR AWARD, honouring the highest scoring agency assessed by a panel of industry experts.... Continue reading→
Cinemark Wins at The MOST Awards 2018!
Cinemark bagged the first place in the Cinema category at this year’s 10th Annual MOST Awards celebration, another win for the group for four consecutive years. The MOST Awards is a celebration of excellence in the media sector. The winners were announced at a prestigious event on Thursday, 13 September 2018 at The Wanderers... Continue reading→
Don’t talk to me, talk to my Chatbot
We’ve all heard about chatbots, says Belinda Kayton, Media Strategist at The MediaShop. Some of us might even have interacted with one without knowing it! But what are they all about and what is the potential of this Artificial Intelligence for brands? Basically, chatbots function within messaging apps(enabling businesses to provide customer support 24/7, answer customer queries or... Continue reading→