Latest Industry News
The MediaShop has more big news!
Not even one week after the agency opened the doors to its brand new offices in Johannesburg, Group MD Chris Botha has announced the appointment of Kgaugelo Maphai as The MediaShop’s new Managing Director of the Sandton office, effective 1st April. “It’s been a whirlwind few weeks, that’s for sure,” says Chris. “We’ve been looking... Continue reading→
The Caxton Excellence Awards highlights brilliance
Hosted at the Globe Theatre at Silverstar Casino, with prize money totalling R285 000, this year’s all new Caxton Excellence Awards celebrated the achievements of local and community newspaper’s editorial, sales, advertising, management and support staff. “This year, the Caxton Awards has undergone a complete makeover, some categories have fallen away while others, like Best Emerging... Continue reading→
The MediaShop is moving
The MediaShop’s Johannesburg office will be moving to brand new premises on the 22nd March. The agency’s new home will be Block B, The Main Straight Office Park, corner Main and Portman Roads in Bryanston. Telephone numbers will remain unchanged. “Great Minds Think Different – we’ve put a lot of thought into what we’re looking... Continue reading→
New PAMS research aims to get closer to the truth
The first PAMS (Publisher Audience Measurement Survey) reading research is due for release in October 2017. Conducted by The Publisher Research Council (PRC), it will provide media owners, agencies and marketers with an accurate new reading currency in South Africa for the first time in 40 years. The PRC refer to their research as Reading... Continue reading→
To Integrate or not to Integrate?
Maggie Pronto, Media Strategist at The MediaShop says it’s the eternal agency debate, whether you’re full serviced or specialised – to integrate or not? I was lucky enough to start off my advertising career in a full service agency. It was the days where everyone sat in the same room from brief right through to... Continue reading→
True Location Based Advertising is where it’s at
Location based advertising is a fast growing, highly innovative field within the wider marketing industry. While there are major benefits to be had for marketers, it’s critical they separate the ‘real location’ providers from the many buzzword sprouting imitators. Ad Networks and Ad Tech companies are misleading marketers and agencies according to Daryl van Arkel,... Continue reading→
More gamers are playing sports online and brands are getting involved
MOBA | Dota | Dota 2 | LoL – confused? Don’t be. MOBA stands for Multiplayer Battle Online Arena and Dota is a game – Defence of the Ancients… ICYMI (in case you missed it), we live in a world of acronyms. You may get a case of FOMO if you overheard a conversation along...
The Publisher Research Council (PRC) gears up for a busy year
The Publisher Research Council (PRC) was created to meet the needs of fast changing reading behaviour across both traditional and digital reading platforms and to provide an innovative “Gold Standard” Reader Audience Measurement founded on global and local best practice, expertise and resources. The PRC is a not for profit company that represents the interests... Continue reading→
Please see below New appointments at SPARK Media.
Yan Maw has been appointed Junior Marketing Services Executive Lerato Tladi has been appointed Junior Marketing Services Executive Nyiko Momdlani has been appointed Digital Briefcase intern Rolando Franco has been appointed Junior Marketing Services Executive Valentine Ndlovu has been appointed Sales Support Intern
Bionic enters the African market with local partners Primedia Unlimited
BIONIC, a successful Facebook Marketing Partner based in Dublin are delighted to announce their entry into the African Market with local partners Primedia Unlimited. BIONIC Africa will be based out of Johannesburg. The growth and the success of their platform in other markets prompted Bionic to look for opportunities to bring the power of Intelligent... Continue reading→