Latest Industry News
Golf courses attract affluent audience with lifestyle and entertainment
Peter Kohlöffel, National Sales Manager: Golf Ads™, explains that modern golf courses offer something for everyone, which makes them ideal playgrounds for golfers and non-golfers alike. When we think of golf courses, we think of tees, greens, bunkers, fairways and driving ranges. But golf courses are not just about golf. Surprised? The golf course environment... Continue reading→
ACA disciplines member agencies for transgressing its Code in the Telkom pitch
After an appropriate and robust investigation and disciplinary process held between the Association for Communication and Advertising (ACA) and its members DDB South Africa, Ireland-Davenport and Wunderman, the ACA exercised its rights in accordance with its MOI and the process laid down in the ACA’s Internal Enquiry Framework. At the subsequent Board meeting held on... Continue reading→
Airport Ads® implements nationwide campaign for Telkom
Airport Ads® has implemented a highly visible, targeted, national campaign for Telkom’s Free Me offering. With the primary target consisting of business and leisure travellers, the creative appears on strategically placed static sites across various regional airports – Lanseria International Airport, Bloemfontein Airport, Upington, George, East London and Port Elizabeth – which are regularly frequented... Continue reading→
ACA Board of Directors for 2017/2018 Announced
On Wednesday 5th July 2017, The Association for Communication and Advertising (ACA) held its 70th Annual General Meeting at the AAA School of Advertising campus in Johannesburg. At the AGM, the new Board of Directors for the 2017/2018 fiscal were elected – they are: Adeshia Singh Managing Director Singh & Sons Alison Deeb Group CEO... Continue reading→
365 Digital launches programmatic Private Marketplace
South African publisher solutions business, 365 Digital,have launched their premium programmatic Private Marketplace. A Private Marketplace (PMP) is where private, invitation-only digital advertising deals are bought and sold programmatically over a curated list of premium websites. A PMP is a tool specifically found in the programmatic space; a type of buying mechanic allowing specific deal... Continue reading→
SPARK Media adds two more local papers to its stable
Local community newspapers, Die Pos and The Beat have joined the SPARK Media stable of local community newspapers, bolstering the media owner’s already 3.4 million strong weekly circulation in urban homes. Die Pos, a sold paper, delivers 6,000 copies weekly into Bela Bela (Warmbaths), Modimolle (Nylstroom), Naboomspruit, Vaalwater, Settlers, Pienaarsrivier, Leeupoort, and Radium areas. The... Continue reading→
Debonairs Pizza’s ‘Lamba Busters’ campaign now in full swing
With the launch of the third radio spot in a series created to draw South Africa’s attention to its latest ‘Real Deal for a Steal’ special offers, Debonairs Pizza’s ‘Lamba Buster’ campaign is in full swing. Featuring La Bamba, the energetic dancing tune made famous in 1958 by Mexican-American musician Ritchie Valens, the campaign ‘sings’... Continue reading→
M&C Saatchi Abel Shines at APEX Awards 2017
Nando’s and Heineken’s Strongbow win key creative effectiveness awards for the first time… M&C Saatchi Abel landed APEX awards on both its entries for Nando’s and Heineken’s Strongbow Cider at the annual gala event held last week. The agency’s South Africa launch of Strongbow was the most successful launch globally for the Heineken Company, earning... Continue reading→
Nfinity grows again!
Headed by entrepreneur Ken Varejes, Nfinity is an established innovation hub constantly on the lookout for hot pioneering businesses in the media space. The company’s latest partnership includes mobile advertising innovator, AdColony. Headed in the South African market by Andrew Kramer, AdColony is the global leader in innovative in-app mobile video advertising, offering consumers access... Continue reading→
#ISeeYou: Sunu finds the beauty in ordinary South Africans for Metropolitan
Fresh from winning Gold, two Silvers and a Bronze at Cannes Lions last month, Egg Films’ director Sunu has released his most ambitious ad yet: #ISeeYou, Ogilvy Cape Town’s new campaign for Metropolitan that shifts the focus off the financial giant and onto its customers, with the message, “We see you. We’re for you. The... Continue reading→